The Newcastle United Supporters Trust, or the NUST, is a supporters' trust consisting of fans of
Newcastle United
Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
(NUFC), an
English football club
In association football, a football club (or association football club, alternatively soccer club) is a sports club that acts as an entity through which association football teams organise their sporting activities. The club can exist either as ...
. https://www.nufctrust.co.uk/
The Newcastle United Supporters Trust (NUST) seeks to benefit our football club and its supporters by channeling the passion of its loyal supporters into a forward-thinking non-profit organisation that is a legally constituted, democratic, not-for-profit Supporters Trust.
NUST act responsibly as a guardian of the future of Newcastle United.
The Trust is registered with Financial Conduct Authority who regulate firms in the United Kingdom. We must submit annual financial reports to ensure we are operating correctly.
The Trust is registered with The Football Supporters Association as an affiliate member as we have a democratic structure and constitution. This gives us significantly more influence with the FSA.
NUST produce fully professionally audited annual accounts.
NUST have a constitution and set of rules which govern our actions.
The Board is Democratically elected by members
NUST is a not for profit organisation with no benefit, financial or otherwise to any of Board members.
NUST is a Member of Co-operatives UK who help us with our rules and organisation.
Background
The group was formed in September 2008 as the Newcastle United Supporters Club (NUSC), following on from minor fan demonstrations against the NUFC board and club owner
Mike Ashley after the shock resignation of manager
Kevin Keegan
Joseph Kevin Keegan (born 14 February 1951) is an English former footballer and manager. Nicknamed "King Kev" or "Mighty Mouse", Keegan was recognised for his dribbling ability, as well as his finishing and presence in the air, and is regard ...
, culminating in a long and emotional statement from Ashley on 14 September announcing he intended to sell NUFC, stating that he had listened to the fans who "want him out".
[NUFC official statement from Mike Ashley](_blank)
, 14 September 2008 A backdrop to the demonstrations was a general feeling of disorganisation through lack of a common voice, resulting in various competing and conflicting ideas of how to protest against the club. Fans also sought an outlet to offence felt by the insinuation by Ashley in his official statement that he or his family would be assaulted if he attended a game, and that the fans demanded unrealistic
Galactico signings. Fans were also seeking to correct the perceived inaccurate and
stereotypical
In social psychology, a stereotype is a generalization, generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can ...
depiction of their aims and intentions by sections of the national media,
such as unrealistic expectations and demands while claiming to be working towards a seat on the board.
History
Formation
The day after Ashley's statement on 15 September 2008 a press release from True Faith and The Mag announced a public meeting would be held on the night of 16 September 2008 to judge support for a proposed new supporter's group, initially identified as the ''Newcastle United Supporters Group''.
The release stated that while the continuation of the protest against the Ashley regime would be the initial focus of the group, the group was also intended to be a long term initiative, and the proposed group would be "energetic, intelligent and responsibly represent the broad church of Newcastle United's support".
[New supporters' club to give fans a voice](_blank)
Website of the Evening Chronicle
The ''Evening Chronicle'', now referred to in print as ''The Chronicle'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Evening Chronic ...
, 15 September 2008 The group would through an inclusive mass membership attempt to be the legitimate voice of the supporters of NUFC,
[No let-up in Newcastle fans' actions against Mike Ashley](_blank)
The Times, 16 September 2008 something which neither supporting fanzines, despite earlier releasing a joint statement over the desired form of the Ashley protest, had "never claimed to be".
[NUSC first official statement, 19 September 2008]
The meeting was held in the Tyneside Irish Centre opposite the Gallowgate End of
St James' Park
St James' Park is a Association football, football stadium in Newcastle upon Tyne, England. It is the home of Newcastle United F.C., Newcastle United. With a seating capacity of 52,305, it is the List of football stadiums in England, 8th la ...
, home stadium of NUFC, attended by a "few hundred" fans.
The meeting sought comments from the floor, and was attended by an invited speakers panel made up of John Gibson, Malcolm Dix and Colin Whittle.
[Newcastle United supporters begin rebuilding](_blank)
The Times, 17 September 2008
Sports writer John Gibson was a veteran reporter for the
Evening Chronicle
The ''Evening Chronicle'', now referred to in print as ''The Chronicle'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Evening Chronic ...
. NUFC honorary life vice-president Malcolm Dix had formed the Magpie Group to take over NUFC in 1987 with
Sir John Hall, eventually succeeding in 1993. Dix had also formed the Newcastle Supporters Association in 1977,
which folded in 1984,
as well as editing an early fanzine ''The Supporter''.
[Mike Ashley 'could have sold up months ago'](_blank)
Website of the Evening Chronicle
The ''Evening Chronicle'', now referred to in print as ''The Chronicle'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Evening Chronic ...
, 19 September 2008 Solicitor
A solicitor is a lawyer who traditionally deals with most of the legal matters in some jurisdictions. A person must have legally defined qualifications, which vary from one jurisdiction to another, to be described as a solicitor and enabled to p ...
Colin Whittle was involved with the
Save Our Seats campaign, a dispute in the late 1990s between fans and NUFC over seat ownership at
St James' Park
St James' Park is a Association football, football stadium in Newcastle upon Tyne, England. It is the home of Newcastle United F.C., Newcastle United. With a seating capacity of 52,305, it is the List of football stadiums in England, 8th la ...
.
[NUFC fans team up to form supporters' club](_blank)
Website of the Evening Chronicle
The ''Evening Chronicle'', now referred to in print as ''The Chronicle'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Evening Chronic ...
, 17 September 2008
Following the initial public meeting, a further private meeting was held on 18 September 2008, at which an interim
committee
A committee or commission is a body of one or more persons subordinate to a deliberative assembly or other form of organization. A committee may not itself be considered to be a form of assembly or a decision-making body. Usually, an assembly o ...
was established. NUSC made their first official statement through this committee on 19 September 2008 on a newly launched website, which also contained a registration form for prospective members to register their interest in the group. In the statement, NUSC expressed the feeling that for progress to be made, the club should be sold at the "earliest possible opportunity".
December 2008
On 28 November 2008, interim team manager
Joe Kinnear
Joseph Patrick Kinnear (27 December 1946 – 7 April 2024) was an Irish professional football manager and player. As a defender, Kinnear spent the majority of his career spanning ten seasons with Tottenham Hotspur and one with Brighton & H ...
's contract was converted from a monthly rolling contract to a permanent one running until the end of the 2008/9 season. On 2 December 2008, in reaction to this news indicating the club might not be sold until the end of the year, the NUSC called for a truce, and while affirming the main aim was to still see the club sold, it speculated that if that did not happen, and Mike Ashley were to publicly apologise for mistakes made, that he might be given a second chance to run the club. Although at that time, the NUSC had so far not been able to open a dialogue with senior figures at the club.
[
]
At the same time, the NUSC website was updated with a countdown timer alongside an article addressed to Mike Ashley, Derek Llambias and Dennis Wise, which contained a list of potential problems that Ashley and the club would face if immediate and substantial investments were not made towards the first team playing squad during the January transfer window.
NUSC also published a "NUFC Christmas Tale" on their website, which was a satirical poem about Mike Ashley and his "Cockney Mafia".
The 28 December 2008 match at St James' Park between Newcastle and
Liverpool
Liverpool is a port City status in the United Kingdom, city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the River Mersey, Mersey Estuary, near the Irish Sea, north-west of London. With a population ...
was designated
Bobby Robson
Sir Robert William Robson (18 February 1933 – 31 July 2009) was an English football player and coach. His career included periods playing for and later managing the England national team and being a UEFA Cup-winning manager at Ipswich Town. ...
day by the NUSC, celebrating the man and raising funds for the
Sir Bobby Robson Foundation
The Sir Bobby Robson Foundation is a British cancer research Charitable organization, charity which raises money to fund the early detection and treatment of cancer, and clinical trials of anti-cancer drugs. Based in the North East of England, ...
.
On the same day, Mike Ashley announced he had decided not to sell NUFC, and had taken it off the market. The timing of this announcement was criticised by the NUSC as hijacking the tribute to Bobby Robson
February 2009
On 4 February 2009, the NUSC announced their intention to stage a protest rally at
Grey's Monument
Grey's Monument is a Listed building, Grade I-listed monument in the centre of Newcastle upon Tyne, England. It was built in 1838 in recognition of Charles Grey, 2nd Earl Grey, Prime Minister of the United Kingdom from 1830 to 1834. In particular ...
directly before
Newcastle United
Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
's home game against
Everton FC
Everton Football Club () is a professional association football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football league system, English football. Founded in 1878, the club was a foun ...
on 22 February 2009.
The protest rally was given the go-ahead by Northumbria Police and a schedule was released a few days before the event was due to take place. There was no explanation from NUSC as to what had caused the delay between the announcement of the rally and clarification of what was due to take place.
Despite this uncertainty, the rally went ahead at Grey's Monument which had been draped in a "Ashley - Wise Out!!" banner along with "NUSC - change".
Several members of NUSC took the opportunity to talk to the varying crowd, estimated as being around 200–300 at any given point, interspersed with local entertainment.
March 2009
The NUSC announced their intention to change their status to that of a
Supporters' trust
In British sports, a supporters' trust is a formal, democratic and not-for-profit organisation of Fan (person), fans who attempt to strengthen the influence of supporters over the running of the club they support. There are over 140 supporters' tru ...
, the details of which were discussed in a public meeting on Thursday 19 March 2009 at the Tyneside Irish Centre, with speakers from
Supporters Direct
Supporters Direct was an umbrella organisation set up originally by the British government (with cross-party support) to provide support and assistance for its member trusts to secure a greater level of accountability and deliver democratic rep ...
, the
Lincoln City Supporters Trust, along with other notable
Newcastle United
Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
related figures, who related their experiences of Supporters' Trusts.
On 26 March 2009 NUSC released a press statement entitled "All Together Now" as a rallying cry for supporters to get behind the team in an effort to stave off the immediate threat of relegation from the
FA Premier League
The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football ...
.
April/May 2009
Following the appointment of
Alan Shearer
Alan Shearer (born 13 August 1970) is an English Association football, football pundit and former professional player who played as a striker (association football), striker. Widely regarded as one of the best strikers of all time and one of t ...
as caretaker manager until the end of the season, the local paper, the Evening Chronicle gave its support to the slightly renamed "Al Together Now" campaign.
Prior to Shearer's first game in charge, against
Chelsea on 4 April, the NUSC staged a
balloon release. Following this, the club agreed to provide Flags and scarves at the last three home games of the season in order to generate a better atmosphere. However, after providing flags for the home game against
Middlesbrough
Middlesbrough ( ), colloquially known as Boro, is a port town in the Borough of Middlesbrough, North Yorkshire, England. Lying to the south of the River Tees, Middlesbrough forms part of the Teesside Built up area, built-up area and the Tees Va ...
, the club decided not to provide any flags or scarves for the final home fixture against
Fulham
Fulham () is an area of the London Borough of Hammersmith and Fulham in West London, England, southwest of Charing Cross. It lies in a loop on the north bank of the River Thames, bordering Hammersmith, Kensington and Chelsea, London, Chelsea ...
.
June/July 2009
Having received backing from
Supporters Direct
Supporters Direct was an umbrella organisation set up originally by the British government (with cross-party support) to provide support and assistance for its member trusts to secure a greater level of accountability and deliver democratic rep ...
, NUSC worked over the summer in the transfer of status to a Supporters Trust. This was officially achieved in July 2009, and resulted in a slight name change to Newcastle United Supporters Trust (NUST).
Official launch
NUST was officially launched in October 2009 at
Newcastle Civic Centre
Newcastle Civic Centre is a civic center, municipal building in the Newcastle Haymarket, Haymarket area of Newcastle upon Tyne, England. Designed by George Kenyon, the centre was built for Newcastle City Council in 1967 and formally opened by K ...
. The trust produced its "More than a Trust" document, outlining NUST's vision "to engage with the owners of Newcastle United..., the community the club serves, and ultimately to have supporters representation on the board."
Structure
Governance
It was decided that the initial NUSC interim committee would remain in place until June 2009, at which point, elections would be held on a
one member, one vote
"One man, one vote" or "one vote, one value" is a slogan used to advocate for the principle of equal representation in voting. This slogan is used by advocates of democracy and political equality, especially with regard to electoral reforms like ...
basis. However, the elections were postponed until early 2010, due to the transfer in status to a Supporters Trust and to allow the trust to work with
Supporters Direct
Supporters Direct was an umbrella organisation set up originally by the British government (with cross-party support) to provide support and assistance for its member trusts to secure a greater level of accountability and deliver democratic rep ...
to ensure that the elections meet their requirements. The NUST committee incorporates representation with the
Football Supporters' Federation
The Football Supporters' Federation (FSF) was an organisation representing football fans in England and Wales. It campaigned across a range of issues and supports fan representation on clubs' boards, lower ticket prices, and the introduction of ...
(FSF). NUST is a recognised
Supporters' trust
In British sports, a supporters' trust is a formal, democratic and not-for-profit organisation of Fan (person), fans who attempt to strengthen the influence of supporters over the running of the club they support. There are over 140 supporters' tru ...
, with a constitution matching that of a Supporters' trust
Funding
Joining NUST costs £1 initial joining fee and £1 per year. Every penny from members' fees is invested back into NUST to cover the necessary expenses. By contributing to the Newcastle United Supporters Trust, the members play a crucial role in supporting the ongoing running of the organisation. NUST Board members volunteer their time without any claim for expenses or payment, there are some unavoidable costs associated with running the organisation efficiently. These include fees for essential services such as admin platforms, accountancy, website hosting, elections and PayPal transactions
Join The Trust Here
Achievements
Roadshows
NUST holds regular meetings in pubs and social clubs throughout the North East of England. The meetings are open to both NUST members and non-members and allow committee members to inform and update Newcastle United supporters with the latest trust developments. The roadshows are also partly social events with quizzes and regular guest speakers, ex-Newcastle player
John Anderson and local journalist, John Gibson of the
Evening Chronicle
The ''Evening Chronicle'', now referred to in print as ''The Chronicle'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Evening Chronic ...
.
Local Achievers
In October 2009, NUST launched its 'Local Achievers' scheme, in conjunction with the
Evening Chronicle
The ''Evening Chronicle'', now referred to in print as ''The Chronicle'', is a daily newspaper produced in Newcastle upon Tyne covering North regional news, but primarily focused on Newcastle upon Tyne and surrounding area. The ''Evening Chronic ...
. The scheme rewards people in the local community, who have been nominated by Newcastle fans with tickets to Newcastle United home games. Examples of local achievers include three teenagers who formed their own junior Newcastle United supporters club, charity fundraisers, and a youth football coach.
Newsletters
Trust members now receive a monthly newsletter via email updating them with the main news concerning the trust.
Yes We Can! campaign
On 10 November 2009, NUST launched a campaign to buy
Newcastle United
Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
on
NewcastleGateshead Quayside. The campaign aims to raise the money via pledges both fans and local businesses. Initially, the campaign is aimed at investors with either a minimum of £1,500 cash, or a
Self-invested personal pension
A self-invested personal pension (SIPP) is the name given to the type of UK government-registered personal pension scheme which allows individuals to make their own investment decisions from a wide range of investments by HM Revenue and Customs ( ...
at a minimum transfer of £25,000, with each investor entitled to one vote, regardless of the amount invested.
1892 Pledge Scheme - 2021
Prior to the takeover of NUFC in October 2021, NUST members raised £200,000 with a view to fans owning a portion of shares in the club. After the takeover, 97.5% of NUST’s members voted in favour of donating this money to local charities.
In 2023, the money was allocated and donated as follows:
The Alan Shearer Foundation- £83,500
The Sir Bobby Robson Foundation- £59,000
Newcastle United Foundation- £30,000
Newcastle Foodbank - £27,500
See also
*
Newcastle United Independent Supporters Association
*
Football in England
Association football, Football is the most popular sport in England. Widely regarded as the birthplace of modern football, the first official rules of the game were established in England in 1863. The country is home to the world's first footba ...
References
External links
* https://www.nufctrust.co.uk/
Save Newcastle.com* https://twitter.com/nufctrust
* https://www.instagram.com/nufctrust/
{{English Football Supporters
Newcastle United F.C.
English football supporters' associations