NewcastleGateshead is a
brand-name associated with the joint promotion of
culture
Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
,
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
and
tourism
Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...
within the
conurbation
A conurbation is a region consisting of a number of metropolises, cities, large towns, and other urban areas which, through population growth and physical expansion, have merged to form one continuous urban or industrially developed area. In most ...
formed by
Newcastle upon Tyne
Newcastle upon Tyne, or simply Newcastle ( , Received Pronunciation, RP: ), is a City status in the United Kingdom, cathedral city and metropolitan borough in Tyne and Wear, England. It is England's northernmost metropolitan borough, located o ...
and
Gateshead
Gateshead () is a town in the Gateshead Metropolitan Borough of Tyne and Wear, England. It is on the River Tyne's southern bank. The town's attractions include the twenty metre tall Angel of the North sculpture on the town's southern outskirts, ...
. With the use of printed matter and a web-site, the organisation produces, assembles activities and information into effective communication for local and regional visitors. The group organises various music and art related events to attract tourism to the region. In 2006, NewcastleGateshead was voted as the arts capital of the UK in a survey conducted by the
Artsworld TV channel,
It failed in its bid for the status of
2008 European Capital of Culture, when the honour went to
Liverpool
Liverpool is a port City status in the United Kingdom, city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the River Mersey, Mersey Estuary, near the Irish Sea, north-west of London. With a population ...
.
References
External links
NewcastleGateshead.com— NewcastleGateshead official site
Bridging NewcastleGateshead— NewcastleGateshead housing renewal project
Newcastle upon Tyne
Gateshead
English brands
{{TyneandWear-geo-stub