A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from
Robinson Crusoe
''Robinson Crusoe'' ( ) is an English adventure novel by Daniel Defoe, first published on 25 April 1719. Written with a combination of Epistolary novel, epistolary, Confessional writing, confessional, and Didacticism, didactic forms, the ...
, a fictional character shipwrecked and stranded for years on a remote island.
Examples
See also
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Direct marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response ...
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E-mail marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...
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Mailshot
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Opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of th ...
References
External links
stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mailUSA.gov's reference for Telemarketing and Unwanted Mail
Direct marketing
Telemarketing
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