New Magic Wand
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"New Magic Wand" (stylized in
all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...
) is a song by American rapper and producer
Tyler, the Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper, singer, songwriter, and record producer. He has been cited as an influential figure in alternative hip-hop during the 2010s. Tyler beca ...
from his sixth studio album '' Igor'' (2019). It incorporates elements of "Vsichni Praznj" by Siluetes 61 and features background vocals from American singer
Santigold Santi White (born September 25, 1976), known professionally as Santigold (formerly Santogold), is an American singer and songwriter. Her debut studio album, '' Santogold'' (2008), was released by Atlantic Records and met with widespread critica ...
.


Composition and lyrics

Jon Caramanica Jon Caramanica (born 1975) is an American journalist and pop music critic who writes for ''The New York Times''. He is also known for writing about hip hop music. Biography Born in Brooklyn, New York, Caramanica received his bachelor's degree ...
of ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' regarded the song to be "like an industrial-funk reimagining of
Miami bass Miami bass (also known as booty music or booty bass) is a subgenre of hip hop music that became popular in the 1980s and 1990s. The use of drums from the Roland TR-808, sustained kick drum, heavy bass, raised dance tempos, and frequently sexual ...
music." The beat contains a mixture of synthesizer, which has been described as "harsh hitting", "bassy", "shuddering" and "spooky", a "staticky, low-thrumming bass" and "dizzying percussions". It also switches at one point. The production also uses "candied keys" and "harmonizing vocals". Tyler also described the song as "a perfected version" of "French!" from his debut mixtape ''
Bastard Bastard or The Bastard may refer to: Parentage * Illegitimate child, a child born to unmarried parents, in traditional Western family law ** Bastard, an archaic term used in English and Welsh bastardy laws, reformed in 1926 People * "The Bastard" ...
'' (2009). The lyrics deal with unrequited love, as Tyler, the Creator expresses his love toward a former partner, whom he also resents for having chosen another person over him, as well as his jealous and possessive feelings. He mentions seeing a photo of the couple while thinking "I need to get her out the picture / She's really fuckin' up my frame". Later, Tyler performs in high-pitched vocals, during which Tyler tells his romantic interest "Your other one evaporate, we celebrate / You under oath, now pick a side". The song also features a brief spoken-word line from comedian
Jerrod Carmichael Rothaniel Jerrod Carmichael ( ; born April 6, 1987) is an American comedian, actor, writer, and filmmaker. Born in Winston-Salem, North Carolina, he later moved to Los Angeles, where his career began in the early 2010s comedy club scene. Carmic ...
.


Critical reception

The song was well-received by music critics. Roisin O'Connor of ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' considered it a standout from ''Igor''. ''Clash'''s Nick Rosebade wrote of the song, "This has the most abrasive and Tyler-esque 'sic''vibes. Filthy beats and basslines remind us that he's still as devastating as before."
Sputnikmusic Sputnikmusic (abbreviated as Sputnik) is a music website that publishes music reviews and news entries. The site hosts both professional and amateur content, covering metal, punk, indie, rock, hip-hop, pop and other styles. Its reviews are us ...
's Rowan5215 considered it among the album's "much superior retries of ''Cherry Bomb'''s industrial distortion-rap". Daniel Spielberger of ''
HipHopDX ''HipHopDX'' is an online magazine of Hip hop music, hip hop music criticism and news. ''HipHopDX'' has over 3.5M monthly readers, the website encompassing hip hop news, interviews, music, and reviews. The website's founder and CEO is Sharath C ...
'' called the song a "dreary masterpiece". Steven Edelstone of ''
Paste Paste is a term for any very thick viscous fluid. It may refer to: Science and technology * Adhesive or paste ** Wallpaper paste ** Wheatpaste, a liquid adhesive made from vegetable starch and water * Paste (rheology), a substance that behaves as ...
'' described the song as particularly using a "heavier, more menacing" instrumental, before stating that the beat change "ranks as one of the best of the decade, rivaling that of
Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
's frenzied conclusion to '
DNA Deoxyribonucleic acid (; DNA) is a polymer composed of two polynucleotide chains that coil around each other to form a double helix. The polymer carries genetic instructions for the development, functioning, growth and reproduction of al ...
.'"


Music video

The music video was released on May 14, 2019. It sees Tyler, the Creator wearing an all-yellow outfit and blonde wig in a
bowl cut A bowl cut is a simple haircut where the front hair is cut with a straight fringe (see Bangs (hair), bangs) and the rest of the hair is left longer, the same length all the way around, or else the sides and back are cut to the same short lengt ...
hairstyle, and opens with him performing on a stage with a blue backdrop, starting from the song's repeating lyrics "Please don't leave me now". Soon, the camera zooms out to reveal Tyler performing in a desert to an audience of five
moshing Moshing (also known as slam dancing or simply slamming) is an extreme style of dancing in which participants push or slam into each other. Taking place in an area called the mosh pit (or simply the pit), it is typically performed to aggressive s ...
people. He is then seen running off into the distance.


Charts


Certifications


References

{{Tyler, the Creator 2019 songs Tyler, the Creator songs Songs written by Tyler, the Creator Songs about jealousy