NewDealDesign is a San Francisco-based

design studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

led by founder and principal designer, Gadi Amit. The studio consists of industrial,

graphic Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of the data, as in design and manufa ...

, and interaction designers as well as

mechanical engineers Mechanical engineering is the study of physical machines and mechanisms that may involve force and movement. It is an engineering branch that combines engineering physics and mathematics principles with materials science, to design, analyze, ma ...

who help develop new technology products.

History

NewDealDesign was founded in 2000 by Gadi Amit and Chris Lenart. Prior to founding the agency, Amit was Vice President of Design at

Frog Design frog (styled as ''"frog, part of Capgemini Invent"'') is a global creative and design consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, where it was initially named “esslinger design”. Soon after the ...

in San Francisco. He began his career in design at Scailex, an Israel-based

design firm A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...

, after graduating from the

Bezalel Academy of Arts and Design Bezalel Academy of Arts and Design () is a public college of design and art located in Jerusalem. Established in 1906 by Jewish painter and sculptor Boris Schatz, Bezalel is Israel's oldest institution of higher education and is considered the ...

Jerusalem Jerusalem is a city in the Southern Levant, on a plateau in the Judaean Mountains between the Mediterranean Sea, Mediterranean and the Dead Sea. It is one of the List of oldest continuously inhabited cities, oldest cities in the world, and ...

Design and Growth

Many of NewDealDesign’s projects are

consumer electronics Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...

and

wearable technology Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches, fitness trackers, and smartglasses. Wearable electronic devices are often close to or on the surface of the s ...

for companies, including

Fitbit Fitbit is a product lining, line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related soft ...

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...

Dell Dell Inc. is an American technology company that develops, sells, repairs, and supports personal computers (PCs), Server (computing), servers, data storage devices, network switches, software, computer peripherals including printers and webcam ...

Lytro Lytro, Inc. was an American company founded in 2006 by Ren Ng which developed some of the first commercially available light-field cameras. Lytro began shipping its first generation pocket-sized camera, capable of refocusing images after being t ...

, Whistle and Sproutling. The 2003 introduction of the

PalmOne Palm, Inc., was an American company that specialized in manufacturing personal digital assistants (PDAs) and developing software. Palm designed the PalmPilot, the first PDA successfully marketed worldwide, and was known for the Treo 600, one of ...

Zire 21, one of the fastest-selling PDAs of the early 2000s, gave NewDealDesign its breakthrough success. The

product design Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...

was recognized by

Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

for “expanding its appeal beyond the techie and corporate communities to the broader consumer market, especially women and first-time buyers.” In 2004, the NewDeal-designed

Netgear Netgear, Inc. (stylized as NETGEAR in all caps), is an American computer networking company based in San Jose, California, with offices in about 22 other countries. It produces networking hardware for consumers, businesses, and service provide ...

Platinum II.

References

{{Reflist

External links

NewDealDesign website

Gadi Amit's design blog for FastCompany
Design companies of the United States Companies based in San Francisco 2000 establishments in California Industrial design firms Graphic design studios Product development Product design