NewDealDesign is a San Francisco-based
design studio led by founder and principal designer, Gadi Amit. The studio consists of
industrial,
graphic
Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, ...
, and
interaction designers as well as
mechanical engineers who help develop new technology products.
History
NewDealDesign was founded in 2000 by Gadi Amit and Chris Lenart.
Prior to founding the agency, Amit was Vice President of Design at
Frog Design in San Francisco.
He began his career in design at
Scailex, an Israel-based
design firm, after graduating from the
Bezalel Academy of Arts and Design in
Jerusalem.
Design and Growth
Many of NewDealDesign’s projects are
consumer electronics and
wearable technology for companies, including
Fitbit,
Google,
Intel,
Dell
Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies.
Dell sells personal computers (PCs), servers, data ...
,
Lytro, Whistle and Sproutling.
The 2003 introduction of the
PalmOne Zire 21
The Zire Series was Palm, Inc's "consumer-grade" brand of Personal Digital Assistant.
Background/Overview
The lower-end models emphasized value — Palm's original Zire model was the first PDA under $100 from a major manufacturer — and the high ...
, one of the fastest-selling
PDA
PDA may refer to:
Science and technology
* Patron-driven acquisition, a mechanism for libraries to purchase books
*Personal digital assistant, a mobile device
* Photodiode array, a type of detector
* Polydiacetylenes, a family of conducting poly ...
s of the early 2000s, gave NewDealDesign its breakthrough success. The
product design
Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of n ...
was recognized by
Bloomberg Businessweek for “expanding its appeal beyond the techie and corporate communities to the broader consumer market, especially women and first-time buyers.”
In 2004, the NewDeal-designed
Netgear Platinum II.
References
{{Reflist
External links
NewDealDesign websiteGadi Amit's design blog for FastCompany
Design
Design companies of the United States
Companies based in San Francisco
2000 establishments in California
Industrial design firms
Graphic design studios
Product development
Product design