"Neva End" is a song by American hip-hop recording artist

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

from his debut studio album ''

Pluto Pluto (minor-planet designation: 134340 Pluto) is a dwarf planet in the Kuiper belt, a ring of Trans-Neptunian object, bodies beyond the orbit of Neptune. It is the ninth-largest and tenth-most-massive known object to directly orbit the Su ...

''. The hip hop and pop song was produced by

Mike Will Made It Michael Len Williams II (born March 23, 1989), known professionally as Mike Will Made It (often stylized as Mike WiLL Made-It) or simply Mike Will, is an American record producer. He is best known for producing trap beats for several Southern hi ...

, and on December 4, 2012, it was released as the fifth official single from ''Pluto''. The single version features an additional verse by American singer-songwriter

Kelly Rowland Kelendria Trene Rowland (born February 11, 1981) is an American singer, actress, and television personality. She rose to fame in the late 1990s as a member of Destiny's Child, one of the world's List of best-selling girl groups, best-selling gir ...

, and was included in the 2012 re-release of ''Pluto'', titled '' Pluto 3D''.

Background and release

"Neva End" was originally written by Nayvadius Wilburn, Michael Williams and Pierre Ramon Slaughter. It was produced by

and was featured on his debut studio album ''

''. The song was officially

remix A remix, also sometimes called reorchestration or rework, is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, poem, or photograph ca ...

ed featuring a

guest appearance The term guest appearance generally denotes the appearance of a guest in an artistic or pop-culture setting. The guests themselves (referred to as guest artists, featured artists, guest stars, or guest fighters, depending on context), are disting ...

from American singer

and was released as the lead single for his re-release, '' Pluto 3D''. Future premiered the song on October 16, 2012, and it was sent to

rhythmic radio Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hits ...

on December 4, 2012.

Music video

The

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

was filmed in November 2012. On November 21, 2012, the music video for "Neva End" premiered on ''

106 & Park ''106 & Park'' is an American hip hop and R&B music video show, set up in a countdown format, that was broadcast on weekdays at 6:00 pm ET/5:00 pm CT on BET; it aired on a one-day delay on BET International. It was the network's highest- rated ...

''. The music video was directed by Erik White, and it was shot in Los Angeles. The house the visual was shot in used to belong to American singer

Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...

Live performances

On November 27, 2012, Future performed the song along with Kelly Rowland on ''

Jimmy Kimmel Live! ''Jimmy Kimmel Live!'', sometimes shortened to ''JKL'', is an American late-night talk show, created and hosted by Jimmy Kimmel, and broadcast on ABC. The nightly hour-long show tapes and is based out of the Hollywood Masonic Temple in Hollywo ...

''.

Chart performance

''Neva End'' peaked at number 52 on US ''Billboard'' Hot 100 chart and spent a total of 20 weeks on the chart. The single also peaked at number 14 on the US

Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...

and number 11 on the US

Hot Rap Songs Hot Rap Songs (formerly known as Hot Rap Tracks and Hot Rap Singles) is a chart released weekly by '' Billboard'' in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stat ...

charts.

Certifications

Charts

Weekly charts

Year-end charts

Release history

References

External links

Music video for "Neva End"
at

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

{{authority control 2012 songs Future (rapper) songs Music videos directed by Erik White Song recordings produced by Mike Will Made It Songs written by Theron Thomas Songs written by Timothy Thomas Songs written by Kelly Rowland Epic Records singles 2012 singles Songs written by Future (rapper) Songs written by Pierre Ramon Slaughter