''Neue Grafik'' (, ) was a quarterly graphic design journal founded in 1958. The journal disseminated the tenets of the

International Typographic Style The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style. It expanded on and formalized the modern ...

and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965.

History

''Neue Grafik'' was founded by

Josef Müller-Brockmann Josef Müller-Brockmann (9 May 1914 – 30 August 1996) was a Swiss graphic designer, author, and educator, he was a Principal at Muller-Brockmann & Co. design firm. He was a pioneer of the International Typographic Style. One of the main master ...

Hans Neuburg Hans Neuburg (20 March 1904 – 24 June 1983) was a graphic designer instrumental in the development of the International Typographic Style. Biography Neuburg was born in Králíky, Austria-Hungary and grew up in Zürich Zurich (; ) is ...

Richard Paul Lohse Richard Paul Lohse (September 13, 1902 – September 16, 1988) was a Swiss painter and graphic artist and one of the main representatives of the concrete Concrete is a composite material composed of aggregate bound together with a fluid ce ...

, and

Carlo Vivarelli Carlo Vivarelli (1919–1986) was a Swiss artist and graphic designer associated with the International Typographic Style. Vivarelli was born on 8 March 1919 in Zürich, Switzerland. Vivarelli began his design education studying in 1934 at the ...

in Zurich on 15 February 1958. The publication's formation was catalyzed by the "Konstruktive Grafik" exhibition at the Zurich Kunstgewerbemuseum, in which the designers had participated.

Content

Central to the journal was the conception of the designer as an individual endowed with a great deal of social responsibility. With the authority to effectively communicate ideas, the founders held, came responsibility to uphold values and justice. The journal was also known for advocating the use of photography as a central element in graphic design.

Criticism

''Neue Grafik'' was decried by a number of critics, particularly in Zurich, who characterized the International Typographic Style as rigid and cold.

References

{{DEFAULTSORT:Neue Grafik 1958 establishments in Switzerland 1965 disestablishments in Switzerland Defunct magazines published in Switzerland Design magazines German-language magazines Magazines established in 1958 Magazines disestablished in 1965 Magazines published in Zurich Swiss art Quarterly magazines published in Switzerland