Netto was a
discount supermarket chain in the United Kingdom.
Netto arrived in the United Kingdom in December 1990, as part of an internationalisation process by its Danish owner,
Salling Group. By May 2010, it operated 193 stores, before it was sold to
Asda
Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
. In June 2014, Salling Group returned Netto to the United Kingdom, as a 50:50 joint venture with
Sainsbury's
J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK r ...
.
In July 2016, the two companies announced they would end the joint venture, and close all of its stores, after Sainsbury's chose to focus on its main business ahead of any further investment.
History
Foundation

Netto began operating in England in
Leeds
Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
, on 13 December 1990, with the company's United Kingdom headquarters being in the town of
South Elmsall
South Elmsall ( ) is a town and civil parish in the City of Wakefield in West Yorkshire, England. South Elmsall lies to the east of Hemsworth. The town had a population in 2001 of 6,107, increasing to 6,519 at the 2011 Census.
History
The tow ...
,
West Yorkshire
West Yorkshire is a Metropolitan counties of England, metropolitan and Ceremonial counties of England, ceremonial county in the Yorkshire and the Humber region of England. It borders North Yorkshire to the north and east, South Yorkshire and De ...
.
Expansion
Netto primarily expanded in central England, before moving into
Southern England
Southern England, also known as the South of England or the South, is a sub-national part of England. Officially, it is made up of the southern, south-western and part of the eastern parts of England, consisting of the statistical regions of ...
, namely
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. In January 2005, plans for a £200 million investment in
South Wales
South Wales ( ) is a Regions of Wales, loosely defined region of Wales bordered by England to the east and mid Wales to the north. Generally considered to include the Historic counties of Wales, historic counties of Glamorgan and Monmouthshire ( ...
were announced, but were cancelled for logistical issues, resulting in the sale of stores in
Barry and
Caerphilly
Caerphilly (, ; , ) is a town and community (Wales), community in Wales. It is situated at the southern end of the Rhymney Valley and separated from the Cardiff suburbs of Lisvane and Rhiwbina by Caerphilly Mountain.
It is north of Cardiff an ...
. 1,700 jobs were promised in the expansion, but only a few were created.
By May 2010, there were 193 stores in the United Kingdom, all in England and Wales.
Sale to Asda
In May 2010, Netto UK was bought by
Asda
Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
for £778 million, to increase its smaller store portfolio. The rebranding of 147 former Netto stores, under the Asda brand was complete by 29 November 2011. Competition laws required Asda to sell the remaining forty seven stores to other companies, such as
Morrisons
Wm Morrison Supermarkets Limited, trading as Morrisons, is the List of supermarket chains in the United Kingdom, fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Sco ...
, the convenience store
Ugo, and other retailers.
Re establishment with Sainsbury's
In June 2014,
Salling Group announced a 50:50 joint venture, to operate supermarkets with
Sainsbury's
J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK r ...
. The stores were to be between and in size. Netto opened the first new store in
Moor Allerton,
Leeds
Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
, on 6 November 2014, followed by stores in
Sheffield
Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...
''Kilner Way Retail Park'',
Manchester
Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
''Heaton Park'',
Doncaster
Doncaster ( ) is a city status in the United Kingdom, city in South Yorkshire, England. Named after the River Don, Yorkshire, River Don, it is the administrative centre of the City of Doncaster metropolitan borough, and is the second largest se ...
''Edenthorpe'' and
Ormskirk
Ormskirk is a market town in the West Lancashire district of Lancashire, England. It is located north of Liverpool, northwest of St Helens, Merseyside, St Helens, southeast of Southport and southwest of Preston, Lancashire, Preston. Ormski ...
''The Hattersley Centre''.
On 13 April 2015, it was announced that
The Co-operative Food store in
Hedon, East Yorkshire, would become the sixth Netto store to launch, following the sale of the existing store.
By December 2015, the company planned to have around 15 Netto stores in
Northern England
Northern England, or the North of England, refers to the northern part of England and mainly corresponds to the Historic counties of England, historic counties of Cheshire, Cumberland, County Durham, Durham, Lancashire, Northumberland, Westmo ...
. By 25 January 2016, however, the business operated thirteen stores. On 4 July 2016, it was announced that following a strategic review of the joint partnership, that all stores would be closed during August 2016.
Former operations
Stores
By 2011, 193 Netto stores were sold to Asda, who under
Competition Commission
The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom. It was a competition regulator under t ...
requirements then disposed of twenty seven stores to
Morrisons
Wm Morrison Supermarkets Limited, trading as Morrisons, is the List of supermarket chains in the United Kingdom, fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Sco ...
, and twenty stores to Haldanes (including
Ugo). This venture failed, with Haldanes going into administration in February 2012, with the twenty stores being sold to
Poundstretcher.
The fate of the stores were as follows:
* 165 stores rebranded to
Asda
Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
.
* 20 stores sold to Haldanes (
Ugo).
* 27 stores sold to
Morrisons
Wm Morrison Supermarkets Limited, trading as Morrisons, is the List of supermarket chains in the United Kingdom, fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Sco ...
.
* 3 stores demolished.
The Netto store in
Halifax, West Yorkshire
Halifax is a town in the Metropolitan Borough of Calderdale, in West Yorkshire, England. It is in the eastern foothills of the Pennines. In the 15th century, the town became an economic hub of the old West Riding of Yorkshire, primarily in woo ...
was demolished. There were proposals for the store to be turned into offices, whilst the car park was developed into ''Broad Street Plaza'', an entertainment complex.
The store in Wolverhampton City Centre was also demolished in 2015 and developed into the new market area.
The store in
Canterbury
Canterbury (, ) is a City status in the United Kingdom, city and UNESCO World Heritage Site, in the county of Kent, England; it was a county borough until 1974. It lies on the River Stour, Kent, River Stour. The city has a mild oceanic climat ...
was another of the stores demolished after closure in 2011 and was rebuilt into student accommodation (St Georges Centre).
Store format
Netto stores carried a discount supermarket style store format. Many prices were very similar to
wholesale
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...
prices, in a style and concept closest to the
Kwik Save
Kwik Save is a British convenience store chain. Prior to 2007, it was also a discount supermarket chain that had shops across the United Kingdom. It went into administration in July 2007, but was brought back in April 2012. Its shops were s ...
brand. To enforce fairness to all shoppers, many offers were limited to six per person. Netto sold
brand name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
products, such as
Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
and
Walkers Crisps, which were often
parallel import
Parallel may refer to:
Mathematics
* Parallel (geometry), two lines in the Euclidean plane which never intersect
* Parallel (operator), mathematical operation named after the composition of electrical resistance in parallel circuits
Science ...
s.
See also
*
Netto (store)
References
External links
*
{{DEFAULTSORT:Netto (Store)
Defunct supermarkets of the United Kingdom
Discount shops of the United Kingdom
Salling Group
Sainsbury's
Defunct retail companies of the United Kingdom
Asda