Hozon Auto () is a Chinese electric car manufacturer which was established in 2014. It produces vehicles under the Neta ( zh, s=哪吒, hp=Nézhā) brand.

History

Hozon Auto was founded in 2014 in the

Zhejiang ) , translit_lang1_type2 = , translit_lang1_info2 = ( Hangzhounese) ( Ningbonese) (Wenzhounese) , image_skyline = 玉甑峰全貌 - panoramio.jpg , image_caption = View of the Yandang Mountains , image_map = Zhejiang i ...

province, co-founded by Beijing Sinohytec and Zhejiang Yangtze Delta Region Institute of

Tsinghua University Tsinghua University (THU) is a public university in Haidian, Beijing, China. It is affiliated with and funded by the Ministry of Education of China. The university is part of Project 211, Project 985, and the Double First-Class Constructio ...

and is based in

Jiaxing Jiaxing (), alternately romanized as Kashing, is a prefecture-level city in northern Zhejiang province, China. Lying on the Grand Canal of China, Jiaxing borders Hangzhou to the southwest, Huzhou to the west, Shanghai to the northeast, and the p ...

. It opened an Autonomous Vehicle Research Centre in California's

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

in 2018, and a Beijing-based Design Centre opened in March 2019. Its current headquarters are located in Putuo District,

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

, which was opened in 2023. The company announced its first concept car in 2017. The first production model Neta N01 compact SUV was launched in 2018 built on its HPA platform along with the launch of the Neta brand, with orders for the mid-sized Neta U SUV based on the HPC platform being taken in 2019. The company has plans for further models based on the two platforms. In terms of the number of vehicles delivered and sold in 2021, the company was ranked fourth in the Chinese EV market after

XPeng Guangzhou Xiaopeng Motors Technology Co., Ltd., Trade name, trading as XPeng Motors ( zh, c=小鹏汽车, p=Xiǎopéng Qìchē), commonly known as XPeng, is a Chinese electric vehicle manufacturer. The company is headquartered in Guangzhou, Guan ...

Li Auto Li Auto Inc. () is a Chinese electric car, electric vehicle manufacturer headquartered in Beijing, with manufacturing facilities in Changzhou.https://www.sec.gov/Archives/edgar/data/1791706/000104746920004077/a2241802zf-1.htm Founded by Li Xiang ...

, and

NIO Nio or NIO may refer to: * NI Opera, Opera company * Nio (Buddhism), guardians of the Buddha * Nio Inc., a Chinese electric automobile manufacturer * Nicaraguan córdoba, currency by ISO 4217 currency code * National Institute of Oceanography (d ...

. Compared to its competitors, it focuses on the low-priced market. The company's deliveries from January to November 2022 are expected to reach 144,278 units, making it the first emerging EV manufacturer to achieve annual sales of more than 150,000 units. The total number of vehicles delivered since the brand was established is 240,255. While it took 42 months to reach 100,000 units, it took only eight months to go from 100,000 to 200,000 units. In March 2024, in order to alleviate the financial pressure of Hozon and facilitate its expansion in overseas markets, the government of

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

announced to provide a subsidy of up to HK$ 200 million (25.6 million USD). The Hong Kong government also promise to assist its cornerstone round of

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

and rise 200 million USD. In return, Hozon will establish a manufacturing plant in Hong Kong. In April 2024, three investment companies founded by the governments of Yichun,

Tongxiang Tongxiang City () is a county-level city, part of Jiaxing, in northern Zhejiang Province, China, bordering Jiangsu province to the north. It had a population of 1,029,754 as of the 2020 census even though its built-up (''or metro'') area is sm ...

and

Nanning Nanning; is the capital of the Guangxi, Guangxi Zhuang Autonomous Region in South China, southern China. It is known as the "Green City (绿城) " because of its abundance of lush subtropical foliage. Located in the South of Guangxi, Nanning ...

, announced that they will jointly inject 5 billion RMB (691 million USD) into Hozon to alleviate financial pressures and for a future IPO. In March 2025, Hozon Auto announced that it had reached debt-to-equity agreements totaling over 2 billion yuan with 134 domestic core suppliers. This debt-to-equity plan received support from leading suppliers such as

CATL Contemporary Amperex Technology Co., Limited (CATL) is a Chinese battery manufacturer and technology company founded in 2011 that specializes in the manufacturing of lithium-ion battery, lithium-ion batteries for electric vehicles and energy st ...

, Gotion High-Tech, BDStar Intelligent & Connected, and Greenway Automotive Lighting. In the same month, at a dealer conference in Bangkok, Thailand, Hozon Auto also signed four key agreements with local suppliers and financial institutions, securing a credit line of 10 billion Thai baht (approximately 2.15 billion yuan). The company plans to begin localized production of the Neta X in Thailand July.

Overseas markets

In March 2023, Hozon Auto announced the construction of its first overseas production facility in

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

, Thailand. The facility is scheduled to operate at the end of January 2024 and will target at manufacturing and exporting right-hand drive electric cars to ASEAN countries. In November 2023, Neta Auto (Thailand) Co., Ltd. with its partner, Bangchan General Assembly Co., Ltd. (BGAC), started assembling right-hand drive electric cars in Thailand, with its first model the Neta V-II. At this point, over 12,000 units of the imported Neta V have been delivered within Thailand. In August 2023, Hozon Auto through its subsidiary PT Neta Auto Indonesia introduced the Neta V in Indonesia, with deliveries commenced in November 2023. In April 2024, Neta Auto Indonesia started assembling vehicles at the PT Handal Motor Indonesia plant, with the facelifted V-II. In 2024, Hozon Auto started an operation in Brazil and announced a local factory for 2025. The Brazilian factory will supply all of South America continent. Hozon Auto expands into Africa in 2024 by entering Kenya.

Products

Hozon Auto currently has a single brand called Neta.

Current models

Neta S The Neta S is a battery electric vehicle, battery electric mid-size car produced by the Chinese electric car manufacturer Hozon Auto under the Neta (car marque), Neta (Nezha) brand. Concept car Hozon Auto launched the Neta S during the 2021 Sh ...

(2021–present), midsize sedan /estate wagon, BEV/REEV *

Neta GT The Neta GT () is a battery electric mid-size sports car produced by Hozon Auto under the Neta (Nezha) brand, a Chinese all-electric car manufacturer. Neta vehicles are manufactured by the Zhejiang Hezhong New Energy Automobile Company. Histor ...

(2023–present), midsize sports car, BEV * Neta L (2024–present), midsize SUV, BEV/REEV * Neta U/X (2019–present), compact SUV, BEV * Neta V/Aya (2020–present), subcompact SUV, BEV File:(SGP-Singapore) Showcar Neta X No-plate 2025-01-11.jpg, Neta X File:Neta L 001.jpg, Neta L File:Neta S 008.jpg, Neta S File:Neta GT 003.jpg, Neta GT File:Neta V 001.jpg, Neta V

Discontinued models

* Neta N01 (2018–2020), subcompact SUV, BEV File:Hozon Neta N01 001.jpg, Neta N01

Concepts

File:Neta N03 Concept 001.jpg, Neta Eureka 01 Concept File:Neta Eureka 02 Concept 001.jpg, Neta Eureka 02 Concept File:Neta Eureka 03 002.jpg, Neta Eureka 03 Concept File:Hozon U 001.jpg, Neta U Concept

Sales

Related disputes

Auto insurance disputes

In 2024, several Neta owners said that the insurance premiums for Neta vehicles risen sharply, and they were even rejected by several auto insurance companies. Some auto insurance companies responded that most Hozon car buyers use them as online ride-hailing vehicles, and the high rate of accidents caused by online ride-hailing vehicles has greatly increased the cost of auto insurance companies. Industry experts pointed out that Hozon Auto cannot communicate or reach an agreement with the insurance company on premium issues, it will affect Hozon Auto's sales volume.

Business Difficulties

In February 2024, several Hozon Auto employees broke the news on workplace social media, CEO Zhang Yong’s previous promise to pay year-end bonuses in the first week of work was not fulfilled, and he was even told that the payment would be delayed by one month. Zhang Yong later responded that the annual performance payment coefficient and amount are being confirmed, emphasizing that employees' wages, social security and bonuses have never been delayed since 2016. He also said that "a small number of employees in the company are not used to hard times" and "it is necessary to pass on the coldness to everyone." On October 15, 2024, another employee broke the news that he had not received last month’s salary; Hozon Auto responded to the media the next day, saying that the company's front-line employees' salaries were paid on time, but the salary structure of mid- and senior-level employees was being adjusted recently, so the salary of some employees was slightly delayed. At the end of the same month, an online media outlet received information from a Hozon Auto employee that Hozon Auto had begun implementing a salary cut plan for all R&D personnel. The salary cuts for more than 1,000 employees range from 5% to 30%, which should correspond to the earlier "salary structure adjustment". Hozon Auto responded that the salary increase plan is part of the company's goal of achieving positive cash flow as soon as possible. The company also launched a full-staff equity incentive plan, allocating 5% of the shares to all employees as incentives; the company will also implement organizational streamlining, Cutting redundant staff, focusing on business, flattening management and other cost-cutting and efficiency-enhancing measures. On November 7, media reported that Hozon Auto launched a large-scale layoff that day, with the layoff rate reaching up to 70%, but the company denied it. On November 14, 2024, Hozon Auto told the media that the company is promoting major strategic adjustments, including streamlining its structure and focusing on its core business. To further improve operational efficiency, the company will allocate more resources to overseas market expansion and plans to achieve positive operating cash flow in February 2025. Hozon Auto also announced that it has reached a cooperation agreement with Nanning Industrial Investment Group, which will provide financial support for the company's supply chain. On December 6, Hozon Automobile announced that Zhang Yong would no longer serve as the company's CEO and would become a company consultant; the company's founder and chairman Fang Yunzhou would concurrently serve as CEO. Fang Yunzhou issued an internal letter to all employees on the same day, admitting that the company was in operational difficulties and stating that he "bears the primary responsibility and deeply apologizes to everyone." In March 2025, Neta Auto proposed at a supplier conference that 70% of its debts would be converted into equity of its parent company Hozon Auto, and the remaining 30% would be repaid in interest-free installments in cash, but this plan was not approved by all suppliers. The company's executives also disclosed at the meeting that in addition to poor management, starting from the second quarter of 2024, the bank withdrew loans from the company's account for two consecutive quarters, resulting in the company's failure to successfully go public and the rupture of the capital chain, which directly caused the operating crisis at the end of the year. On May 7, industrial robot company Efort announced that Hozon New Energy and its subsidiaries agreed to pay approximately RMB 49 million in arrears in batches, which was interpreted by the outside world as a partial solution to Neta Auto's funding problems; However, a few days later, Hozon New Energy was filed for bankruptcy review by an advertising company.