Neil Strauss
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Neil Darrow Strauss (born March 9, 1969), also known by the pen names Style and Chris Powles, is an American author and journalist. His book '' The Game: Penetrating the Secret Society of Pickup Artists'', describes his experiences in the seduction community in an effort to become a " pickup artist". He is a contributing editor at ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' and also wrote regularly for ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''.


Early life and education

Strauss was born in
Chicago, Illinois Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, on March 9, 1969. After graduating from high school at the Latin School of Chicago in 1987, Strauss attended
Vassar College Vassar College ( ) is a private liberal arts college in Poughkeepsie, New York, United States. Founded in 1861 by Matthew Vassar, it was the second degree-granting institution of higher education for women in the United States. The college be ...
, then transferred toDoreian, Robyn (March 28, 2011)
"Regrets of a pick-up artist"
''The Age''.
and subsequently graduated in psychology from
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
in 1991. While in school he began his career writing for ''Ear'', an avant-garde magazine, and editing his first book, ''Radiotext(e)'', an anthology of radio-related writings for the postmodern publisher
Semiotext(e) Semiotext(e) is an independent publisher of critical theory, fiction, philosophy, art criticism, activist texts and non-fiction. History Founded in 1974, ''Semiotext(e)'' began as a journal that emerged from a semiotics reading group led by Syl ...
. He moved on to ''
The Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'', where, prior to becoming a reporter and critic, he took on tasks ranging from copyediting to
fact-checking Fact-checking is the process of verifying the factual accuracy of questioned reporting and statements. Fact-checking can be conducted before or after the text or content is published or otherwise disseminated. Internal fact-checking is such che ...
to writing copy. Strauss has been identified as Jewish by '' The Jewish Journal''. When asked about his ethnic background in an interview, Strauss simply stated that "my parents are very secretive".


Career

Strauss was invited by
Jon Pareles Jon Pareles (born 1953) is an American journalist who is the chief popular music critic in the arts section of ''The New York Times''.The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' where he wrote the Pop Life column and front-page stories on
Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
's CD-editing policies, music censorship, radio
payola Payola, in the music industry, is the name given to the illegal practice of paying a commercial radio station to play a song without the station disclosing the payment. Under U.S. law, a radio station must disclose songs they were paid to pla ...
, and the lost wax figures of
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
stars. He was then invited by
Jann Wenner Jann Simon Wenner ( ; born January 7, 1946) is an American businessman who co-founded the popular culture magazine ''Rolling Stone'' with Ralph J. Gleason and is the former owner of '' Men's Journal'' magazine. He participated in the Free S ...
to become a contributing editor at ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' where he wrote cover stories on
Kurt Cobain Kurt Donald Cobain (February 20, 1967 – ) was an American musician. He was the lead vocalist, guitarist, primary songwriter, and a founding member of the grunge band Nirvana (band), Nirvana. Through his angsty songwriting and anti-establis ...
,
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
,
Tom Cruise Thomas Cruise Mapother IV (born July 3, 1962) is an American actor and film producer. Regarded as a Cinema of the United States, Hollywood icon, he has received List of awards and nominations received by Tom Cruise, various accolades, includ ...
,
Orlando Bloom Orlando Jonathan Blanchard Copeland Bloom (born 13 January 1977) is an English actor. He made his breakthrough as the character Legolas in The Lord of the Rings (film series), ''The Lord of the Rings'' film series (2001–03). He reprised his r ...
, the
Wu-Tang Clan Wu-Tang Clan is an American hip hop collective formed in Staten Island, New York City, in 1992. Its members include RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and, until his death in 2004, O ...
,
Gwen Stefani Gwen Renée Stefani Shelton ( ; born October 3, 1969) is an American singer-songwriter and fashion designer. Stefani rose to fame as a member and lead vocalist of the band No Doubt, whose hit singles include " Just a Girl", " Spiderwebs", an ...
,
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
, and
Marilyn Manson Brian Hugh Warner (born January 5, 1969), known professionally as Marilyn Manson, is an American rock musician. He is the lead singer and the only original member remaining of the Marilyn Manson (band), same-titled band he founded in 1989. Th ...
. He won the
ASCAP The American Society of Composers, Authors, and Publishers (ASCAP) () is an American not-for-profit performance-rights organization (PRO) that collectively licenses the public performance rights of its members' musical works to venues, broadc ...
Deems Taylor Award for his coverage of
Kurt Cobain Kurt Donald Cobain (February 20, 1967 – ) was an American musician. He was the lead vocalist, guitarist, primary songwriter, and a founding member of the grunge band Nirvana (band), Nirvana. Through his angsty songwriting and anti-establis ...
's death for ''Rolling Stone'' and his profile of
Eric Clapton Eric Patrick Clapton (born 1945) is an English Rock music, rock and blues guitarist, singer, and songwriter. He is regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s l ...
in ''The New York Times'' Arts & Leisure section. Strauss also contributed to ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...
'', ''
Maxim Maxim or Maksim may refer to: Entertainment *Maxim (magazine), ''Maxim'' (magazine), an international men's magazine ** Maxim (Australia), ''Maxim'' (Australia), the Australian edition ** Maxim (India), ''Maxim'' (India), the Indian edition *Maxim ...
'', '' Spin'', ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'', '' Details'', and '' The Source'' in addition to writing liner notes for albums by
Nirvana Nirvana, in the Indian religions (Jainism, Hinduism, Buddhism, and Sikhism), is the concept of an individual's passions being extinguished as the ultimate state of salvation, release, or liberation from suffering ('' duḥkha'') and from the ...
and others. He has also appeared in
Beck Beck David Hansen (born Bek David Campbell; July 8, 1970), known mononymously as Beck, is an American musician, singer, songwriter, and record producer. He rose to fame in the early 1990s with his Experimental music, experimental and Lo-fi mus ...
's music video Sexx Laws which also featured
Jack Black Thomas Jacob "Jack" Black (born August 28, 1969) is an American actor, comedian, and musician. He is known for roles in family and comedy films, in addition to his voice work in animated films. His awards include a Children's and Family Emmy ...
, in
Thirty Seconds to Mars Thirty Seconds to Mars (commonly stylized as 30 Seconds to Mars) is an American Rock music, rock band from Los Angeles, California, formed in 1998. The band consists of brothers Jared Leto (lead vocals, guitar, bass, keyboards) and Shannon Let ...
' video Up in the Air, and he made a brief appearance as a cancer patient in episode 4, season six of ''
Curb Your Enthusiasm ''Curb Your Enthusiasm'', also known colloquially simply as ''Curb'', is an American television comedy of manners created by Larry David that premiered on HBO with an hour-long special in October 17, 1999, followed by 12 seasons broadcast from Oc ...
''.


''The Game'' and the seduction community

After leaving ''The New York Times'' to ghostwrite Jenna Jameson's memoirs, Strauss joined a sub-culture of pick-up artists known as the
seduction community Pickup artists (PUA) are people whose goals are seduction and sexual selection, sexual success. Predominantly heterosexual men, they often self-identify as the seduction community or the pickup community. This community exists through various ch ...
, creating the persona of "Style" in 2001Neil Strauss (Style)
''Dating Skills Review''
and pseudonym of "Chris Powles", eventually publishing an article in ''The New York Times'' about his experiences in 2004. In 2005, he published '' The Game: Penetrating the Secret Society of Pickup Artists'' (
Regan Books ReganBooks was an American bestselling imprint or division of HarperCollins book publishing house (parent company is News Corporation), headed by editor and publisher Judith Regan, started in 1994 and ended in late 2006. During its existence, Reg ...
, 2005), a book about his transformation into "Style", a pickup artist under the tutelage of Mystery. In addition to documenting his experiences with pickup artists like Mystery, Steve P, Rasputin (Hypnotica), Ross Jeffries, and numerous others, it also describes his interactions with celebrities including
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Brit ...
,
Tom Cruise Thomas Cruise Mapother IV (born July 3, 1962) is an American actor and film producer. Regarded as a Cinema of the United States, Hollywood icon, he has received List of awards and nominations received by Tom Cruise, various accolades, includ ...
, and Courtney Love. The book made a month-long appearance in ''The New York Times'' bestsellers list in September–October 2005, and reached the #1 position on
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
immediately after its release in the United States. Strauss appeared on various TV shows, including The View and ''ABC Primetime'', and he participated in many book signings. It was optioned to be made into a film by Spyglass Entertainment, with
Chris Weitz Christopher John Weitz (; born November 30, 1969) is an American film director, screenwriter, producer, and actor. He is best known for his work with his brother Paul on the comedy films '' American Pie'' and '' About a Boy''; the latter earned ...
adapting and producing. After publishing the book, Strauss temporarily retired as a pickup artist and settled with a longtime girlfriend Lisa Leveridge, who played guitar in Courtney Love's band ''The Chelsea''. An article in the ''Sunday Mirror'' suggested that Leveridge broke up with Strauss in February 2006 to date
Robbie Williams Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, launching a solo career in 1996. His debut studio album, ''Life thru a Lens'', was re ...
. His follow-up book, the graphic novel '' How to Make Money Like a Porn Star'', was published on September 26, 2006. The same year, "Shoot", Strauss' short film about becoming a rock star, was released. He co-wrote, directed and performed in ''Shoot''. Also in 2006, in collaboration with Dave Navarro and '' Entourage'' writer Cliff Dorfman, he created a one-hour TV drama ''The Product'' for FX. He also worked with James Gandolfini on a show, ''Roadies'', for HBO. In 2007, he released a follow-up to ''The Game'', '' Rules of the Game'', a two-book boxed set. Strauss has continued to be involved with pickup artistry through his dating coaching company Stylelife Academy, founded in 2007. Most of the coaching is done by employed coaches, rather than Strauss himself, though he does make appearances at yearly conferences and in some video products sold by the company. In 2012, Strauss released a board game/party game as a follow up to ''The Game'' and ''Rules of the Game'' called "Who's Got Game? The Game with Benefits". Strauss is credited with popularizing the pick-up artist community and making its existence widely known. In an October 2015 interview he said of that community "there are some really damaged people with hateful and distorted views of reality gathering other people who share those views", attracting people with "neurotic wounds" and with "character disorders", trying to find help and to change themselves.


Marriage and divorce

On August 31, 2013, Strauss married the model Ingrid De La O, whom he met in 2010. Before the wedding, he held a funeral-themed bachelor's party, laying to rest his "Style" persona. In March 2015, Strauss had a child. His book '' The Truth: An Uncomfortable Book About Relationships'' was released on October 13, 2015. ''The Truth'', a sequel to ''The Game'', covers his struggles to build and maintain a relationship with Ingrid after his years of immersion in the seduction community. Strauss and Ingrid De La O divorced in October 2018.


Other works

On March 4, 2009, ''The New York Times'' wrote that Strauss (along with rock biographer Anthony Bozza) had started his own publishing company, Igniter, as an imprint of HarperCollins. Igniter's first title was ''The Man Behind the Nose'', published in 2010. It was followed by ''Satan Is Real: The Ballad of the Louvin Brothers'', published in 2012. Strauss's 2009 book, '' Emergency: This Book Will Save Your Life'' (Harper), for which he spent three years among survivalists, tax-dodgers, billionaire businessmen, and the government itself, was hailed by ''Rolling Stone'' as an "escape plan" for the current world crisis. It entered ''The New York Times'' bestseller list at No. 3. He received the presidents Volunteer Service Award for his search-and-rescue work during the writing of ''Emergency''. The rights to the movie were picked up by
Columbia Pictures Columbia Pictures Industries, Inc., Trade name, doing business as Columbia Pictures, is an American film Production company, production and Film distributor, distribution company that is the flagship unit of the Sony Pictures Motion Picture Group ...
, with Robert Downey Jr. attached as a producer and probable lead actor. In 2010, Strauss received the James Joyce Award from the Literary & Historical Society of
University College Dublin University College Dublin (), commonly referred to as UCD, is a public research university in Dublin, Ireland, and a collegiate university, member institution of the National University of Ireland. With 38,417 students, it is Ireland's largest ...
. Neil Strauss's 2011 release entitled '' Everyone Loves You When You're Dead: Journeys Into Fame and Madness'' was also a ''New York Times'' bestseller. Released on March 15, 2011, the book is a compilation of 228 celebrity vignettes conducted throughout Strauss's career as a pop culture journalist. Neil Strauss's 2015 release entitled '' The Truth: An Uncomfortable Book About Relationships'' was also a New York Times bestseller. Released in October, 2015, this autobiographical book covers his attempts to form and maintain a long-term relationship following his years in the seduction community. It made the November 1, 2015, NYTimes bestseller list. Several detailed reviews were published in Grantland and the Chicago Tribune after its publication. In June, 2017, ''I Can't Make This Up: Life Lessons'' was published with co-author
Kevin Hart Kevin Darnell Hart (born July 6, 1979) is an American comedian and actor. The accolades he has received include the Mark Twain Prize for American Humor and nominations for two Grammy Awards and four Primetime Emmy Awards. After winning se ...
and immediately was a #1 NY Times Bestseller. In 2019, Strauss launched '' To Live and Die in LA.'', a true crime podcast following the death of Adea Shabani. It hit No. 1 on the iTunes podcasts, and was in the top 10 for four months. On December 5, 2021, Strauss became the first mainstream author to mint a book on
Ethereum Ethereum is a decentralized blockchain with smart contract functionality. Ether (abbreviation: ETH) is the native cryptocurrency of the platform. Among cryptocurrencies, ether is second only to bitcoin in market capitalization. It is open-s ...
titled ''Survive All Apocalypses: From Machine Uprisings to Bear Markets''. On February 13, 2023, the
Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Page Museum). LACMA was founded in 1961 ...
( LACMA) announced that it had acquired the book for its permanent collection. Strauss also has a chapter of advice in
Tim Ferriss Timothy Ferriss (born July 20, 1977) is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He is known for his ''4-Hour'' self-help book series—including ''The 4-Hour Work Week'', ''The 4-Hour Body'', and ''The 4-Hour Ch ...
's book '' Tools of Titans''. Near the end of 2021, Strauss began working on a fictional "tell-all" book about the NFT collection The Bored Ape Yacht Club, entitled ''Bored and Dangerous''. In January 2023, ''The Creative Act: A Way of Being'', a book that Strauss wrote with music producer
Rick Rubin Frederick Jay Rubin (, ; born March 10, 1963) is an American record producer. He is a co-founder of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records. Rubin helped popularize hip hop by produci ...
, was released and entered the New York Times Bestseller list at No. 1 on February 5.


Notable works

* '' The Long Hard Road Out of Hell'' with
Marilyn Manson Brian Hugh Warner (born January 5, 1969), known professionally as Marilyn Manson, is an American rock musician. He is the lead singer and the only original member remaining of the Marilyn Manson (band), same-titled band he founded in 1989. Th ...
(1998) * '' The Dirt'' with
Mötley Crüe Mötley Crüe is an American Heavy metal music, heavy metal band formed in Hollywood, California, in 1981 by bassist Nikki Sixx and drummer Tommy Lee, with guitarist Mick Mars and lead vocalist Vince Neil joining right after. The band has sol ...
(2001) * '' How to Make Love Like a Porn Star: A Cautionary Tale'' with
Jenna Jameson Jenna Marie Massoli (born April 9, 1974), known professionally as Jenna Jameson (), is an American businesswoman, writer, television personality, and former pornographic film actress. She has been named the world's most famous adult entertainm ...
(2004) * '' The Game: Penetrating the Secret Society of Pickup Artists'' (2005) * '' How to Make Money Like a Porn Star'', illustrated by
Bernard Chang Bernard Chang (born 1972) is a Canadian-American artist/designer best known for his work in the comic book industry and entertainment design. Career Born in Montreal, Quebec, Chang started drawing comics professionally in 1992 while attending P ...
(2006) * '' Rules of the Game'' (2007) * '' Emergency: This Book Will Save Your Life'' (2009) * '' Everyone Loves You When You're Dead: Journeys Into Fame and Madness'' (2011) * '' The Truth: An Uncomfortable Book About Relationships'' (2015) * ''I Can't Make This Up: Life Lessons'' with
Kevin Hart Kevin Darnell Hart (born July 6, 1979) is an American comedian and actor. The accolades he has received include the Mark Twain Prize for American Humor and nominations for two Grammy Awards and four Primetime Emmy Awards. After winning se ...
(2017) * ''Survive All Apocalypses: From Machine Uprisings to Bear Markets'' (2021) * ''The Creative Act: A Way of Being'' with
Rick Rubin Frederick Jay Rubin (, ; born March 10, 1963) is an American record producer. He is a co-founder of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records. Rubin helped popularize hip hop by produci ...
(2023)


References


External links

* {{DEFAULTSORT:Strauss, Neil 1969 births Living people 21st-century American Jews 21st-century American journalists 21st-century American male writers 21st-century American non-fiction writers American male journalists American male non-fiction writers American writers about music Celebrity biographers Columbia College (New York) alumni Ghostwriters Jewish American journalists Jewish American non-fiction writers Latin School of Chicago alumni Naturalised citizens of Saint Kitts and Nevis The New York Times journalists Pickup artists Vassar College alumni