Nature Valley is an American brand of snack bars owned by

General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...

. They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars,

protein bar Protein bars are convenience food that contain a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or ...

s, fruit and nut bars, and various nut bars.

History

Nature Valley first launched with a granola cereal, but after realizing that their product could not be eaten outside and on the go, they introduced its granola bar in 1973. The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.

References

External links

Nature Valley Granola BarsWheres Yours? contest
General Mills brands {{Food-product-stub Brand name snack foods Products introduced in 1975