Natrel is a Canadian

dairy A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on ...

co-operative A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-control ...

based in

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...

Quebec Quebec ( ; )According to the Government of Canada, Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is ...

. The brand specializes in milk without antibiotics and artificial growth hormones and distributes the product throughout Canada.

History

Natrel was formed in 1990 as the dairy subsidiary of the Agropur agricultural cooperative, headquartered in

Longueuil Longueuil () is a city in the province of Quebec, Canada. It is the seat of the Montérégie administrative region and the central city of the urban agglomeration of Longueuil. It sits on the south shore of the Saint Lawrence River directly a ...

. In 2012 the company began producing shelf-stable milk in collaboration with

Tetra Pak Tetra Pak is a Swedish–Swiss multinational food packaging and processing company with head offices in Lund, Sweden, and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice c ...

. The first product released in the line was Baboo, a shelf-stable drink aimed towards toddlers. Baboo received criticism for what some people perceived to be an unnecessary product while the company argued that its formulation of milk protein made the drink easily digestible for young children. In 2015 the company opened a "Milk Bar"

cafe A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...

in Montreal in collaboration with

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of ...

company Java U. The company opened a second Milk Bar in

Toronto Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...

in 2016.

Operations

As with other Canadian dairy companies, Natrel's

butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread (food), spread, melted a ...

production peaks in the spring.

Locations

Markham, Ontario Markham () is a city in the Regional Municipality of York, Ontario, Canada. It is approximately northeast of Downtown Toronto. In the 2021 Census, Markham had a population of 338,503, which ranked it the largest in York Region, fourth largest ...

Quebec City Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Provinces and territories of Canada, Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the Communauté métrop ...

Amqui Amqui () is a town in eastern Quebec, Canada, at the base of the Gaspé peninsula in Bas-Saint-Laurent. Located at the confluence of the Humqui and Matapédia Rivers, it is the seat of La Matapédia Regional County Municipality. The main access ...

* Saint-Bruno-de-Montarville,

* Sudbury,

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...

Chilliwack, British Columbia Chilliwack ( )( hur, Ts'elxwéyeqw) is a city in the province of British Columbia, Canada. Chilliwack is surrounded by mountains and home to recreational areas such as Cultus Lake and Chilliwack Lake Provincial Parks. There are numerous outdoor ...

Victoria, British Columbia Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of 91,867, and the Greater Victoria area has a population of 397,237. T ...

- Island Dairy *

Delta, British Columbia Delta is a city in the Lower Mainland region of British Columbia, Canada, as part of Greater Vancouver. Located on the Fraser Lowland south of Fraser River's south arm, it is bordered by the city of Richmond on the Lulu Island to the north, ...

- Island Dairy

References

External links

Natrel Official Website

Agropur Official Website
{{Agropur Dairy products companies of Canada Food and drink companies established in 1990 Companies based in Longueuil 1990 establishments in Quebec Canadian companies established in 1990