Natasha Oakley (born July 14, 1990) is an Australian

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

model A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , . Models can be divided in ...

. She came to prominence with her ''A Bikini A Day''

blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

, which she founded with friend and business partner Devin Brugman in 2012.Kate Friedman
"Exclusive: Natasha Oakley and Devin Brugman—Of A Bikini A Day—On Their Monday Swimwear Resort Collection Launch"
'' Glamour'', 5 November 2016. Oakley and Brugman went on to launch the retail brand "Monday Swimwear" in 2014.Hilary George-Parkin
"How Instagram Helped To Turn So Many Bloggers Into Swimwear Designers"
''Fashionista'', 26 July 2017.

Early life

Oakley was born and raised in the eastern suburbs of Sydney, Australia. She grew up with her mother and lived in

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

with her mother for three years from age 10 and spent two years in

Maui Maui (; Hawaiian language, Hawaiian: ) is the second largest island in the Hawaiian archipelago, at 727.2 square miles (1,883 km2). It is the List of islands of the United States by area, 17th-largest in the United States. Maui is one of ...

, where she met business partner Brugman in 2009,Sarah Rense
"What It’s Like To Wear A Bikini 365 Days A Year"
''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...

'', 31 August 2016. before relocating to

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

to launch her production company, Datreats Productions.Eddie Cuffin
"How A Hot Girl Thinks: Natasha Oakley"
''

Elite Daily ''Elite Daily'' is an American online news platform founded by David Arabov, Jonathon Francis, and Gerard Adams. The site describes its target audience as millennials. In addition to general news and trending topics, the site offers feature st ...

'', 22 December 2012.

Career

Businesses

In 2012, aged 22, Oakley and her business partner Brugman founded ''A Bikini A Day'' as a lifestyle blog that posted a photo of them in a new swimsuit each day. Oakley told the ''

Australian Financial Review The ''Australian Financial Review'' (''AFR'') is an Australian compact daily newspaper with a focus on business, politics and economic affairs. The newspaper is based in Sydney, New South Wales, and has been published continuously since its foun ...

'' "We immediately started getting inquiries through social media of how to get featured on our page. So I drew up the terms and conditions, and we were charging $100 a post to be featured on the page". After gathering a large online following, in 2014, Oakley and Brugman launched their own

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types and styles may be worn ...

brand, Monday Swimwear.Chrissy Rutherford
"A Bikini A Day Launches New Swim Collection"
''

Harpers Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...

'', 13 July 2015. New collections are released biannually utilizing a direct-to-consumer

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

model. The brand is known for eschewing logos and seasonal trends, instead of centering its designs around flattering fitsAnna Vitiello
"Name to Know: Monday Swimwear"
''

'', 30 June 2016. and showcasing healthy rather than overly thin models.Alice Wasley
"It’s Not All Sunshine And Bikinis For Natasha Oakley"
''

Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was foun ...

'', 22 July 2017. The brand later expanded into beachwear, and in 2017 was named one of the top seven US swimwear brands for women by the ''

Evening Standard The ''London Standard'', formerly the ''Evening Standard'' (1904–2024) and originally ''The Standard'' (1827–1904), is a long-established regional newspaper published weekly and distributed free newspaper, free of charge in London, Engl ...

''.Bianca Barrat
"7 best US swimwear brands for women"
''

'', 30 May 2017. In 2017, Oakley was listed in the US's top

athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tight ...

clothing designers by '' Glamour''.Bari Lieberman
"7 Top Athleisure Designers Share Their Secrets to Getting the Best Workout of Your Life"
'' Glamour'', 7 July 2017. As well as producing their clothing lines, the pair also have designed product collaborations with international brands, including

Guess Guessing is the act of drawing a swift conclusion, called a guess, from data directly at hand, which is then held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certaint ...

,Kari Hamanaka
"Guess Partners with Natasha Oakley, Devin Brugman on swimwear capsule collection"
''

LA Times The ''Los Angeles Times'' is an American daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo since 2018, it is the sixth-largest newspaper in the U.S. and the large ...

'', 11 May 2017.

Missguided Missguided is a UK-based fast-fashion retailer selling clothes aimed at women aged 16-35 years old. Missguided's headquarters were in Stretford, Greater Manchester until 2015 when they moved to Trafford Park. In May 2022 the company went into ...

UK, BikBok,Elin Skoglund
"Friday Interview: Natasha & Devin"
'' Nouw Magazine'', 24 March 2017. and Wildfox. They have also partnered brands such as

Tory Burch Tory Burch (née Robinson; born June 17, 1966) is an American fashion designer, businesswoman, and philanthropist. She is the executive chairman and chief creative officer of her own brand, Tory Burch LLC. She was listed as the 88th most power ...

,Vivienne Decker
"The Women Behind A Bikini A Day Have 4 Million Followers And They Just Launched Their Second Brand"
''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'', 16 June 2016. Vix Swimwear, and Beach Riot. In 2022, ''

Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

'' magazine noted that Oakley's businesses had been estimated at over $63 million, and was listed on ''

's'' 2021 Young Rich List.

Partnerships

Oakley has personally partnered with brands as an ambassador, including American Express Platinum,Fawnia Soo Hoo
"Why American Express is Banking on Fashion to Up Its Cool Factor"
''Fashionista'', 11 July 2017. La Mer,Lauren Levinson
"Zoe Kravitz for Yves Saint Laurent and Other Celebrity Beauty Campaigns of 2017"
''

PopSugar PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lis ...

'', 31 July 2017.

Seafolly Seafolly has stores located in Australia, United States and Singapore, and over 2700 stockists worldwide. Seafolly was founded in 1975 by Peter and Yvonne Halas. Their son Anthony Halas took over as CEO in 1998 and went on to expand the brand i ...

Australia,Amy Croffey
"A Bikini A Day star Tash Oakley brushes off accusations of photoshopping"
''

Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuously published newspaper in ...

'', 3 December 2016. St. Tropez Tan,Sarah Parsons
"St. Tropez partners with bikini blogger Natasha Oakley"
'' Cosmetics Business'', 7 April 2017. and

Carolina Herrera Carolina Herrera (born María Carolina Josefina Pacanins y Niño, 8 January 1939) is a Venezuelan Americans, Venezuelan American fashion designer. Known for her personal style, she founded her namesake brand in 1980. Herrera has designed for va ...

.Eliza Cracknell
"Big fashion win for Aussie bikini girl"
'' 9Style'', 7 April 2015.

Media

Oakley has been featured on the cover of international magazines, including '' Cosmopolitan Australia'', Cosmopolitan Finland, Women’s Health UK, Women’s Health Germany, Collective Hub,"Collective Hub Magazine Issue 42"
'' Collective Hub'', 10 February 2017. Arcadia Magazine,"Arcadia Magazine Issue 4"
'' Collective Hub'', October 2017. and Women’s Health Fitness Magazine.Jessica Salter
"Tash Oakley Talks Diet, Body Image & Life Beyond The Bikinis"
''

Women’s Health Women's health is an example of population health, where health is defined by the World Health Organization (WHO) as "a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity". Often treated ...

'', 7 June 2016. Natasha also appeared on

60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who distinguished it from other news programs by using a unique style o ...

with Peter Stefanovic in August 2017."Tash Oakley keeps tight-lipped about social media pay packet"
''

MSN Money MSN is a web portal and related collection of Internet services and apps provided by Microsoft. The main webpage provides news, weather, sports, finance and other content curated from hundreds of different sources that Microsoft has partnere ...

'', 14 August 2017.

Personal life

Oakley's mother Lynette Laming was a model including the hostess on the popular television show “Catch us if you can” and whilst representing Australia was in the final 12 of Miss Intercontinental in 1980 held on the Island of Aruba in the Caribbean and Venezuela. Lynette received the title of Miss Photogenic at that Pageant.ref. Australian beauties.blospots.com Her mother is a successful and entrepreneurial property agent, who started her own office Laming Property at 21 years of age in Sydney, Australia and has held major roles in some of Australia’s largest property companies. Frasers Property, C21..(LinkedIn) Natasha was raised by her mother in Sydney’s eastern suburbs and the USA. Her father Guy was an Australian Ironman and a policeman, who then became a Private Investigator for Laming Law. She has an older sister called Samantha (36) and a younger half-sister, Sophia, through her mother. In July 2022, she became engaged to Theo Chambers. They were married in

Capri Capri ( , ; ) is an island located in the Tyrrhenian Sea off the Sorrento Peninsula, on the south side of the Gulf of Naples in the Campania region of Italy. A popular resort destination since the time of the Roman Republic, its natural beauty ...

, Italy in August 2023.

References

{{DEFAULTSORT:Oakley, Natasha 1991 births Living people Models from Sydney Australian female models 21st-century Australian businesswomen 21st-century Australian businesspeople Instagram accounts