Narcity Media Inc. is a Canadian online

media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...

company that owns and operates Narcity and MTL Blog. The company was founded in

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

and maintains an office in Montreal. The company focuses on creating content for millennials and Gen Z’s in both

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

and the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

History

In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in

. In 2014, the company started offering

sponsored content Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, vide ...

to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored. In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands. In 2016, the company expanded to

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

and across the rest of

. It also partnered with

Telefilm Canada Telefilm Canada is a Canadian Crown corporation that supports Canada's audiovisual industry. Headquartered in Montreal, Telefilm Canada provides services to the Canadian audiovisual industry with four regional offices in Vancouver, British Colu ...

in October 2016 to distribute a video series featuring Canadian celebrities such as

Charlotte Cardin Charlotte Cardin (born November 9, 1994) is a Canadian singer. She has been nominated for 14 Juno Awards. In 2022, she received four awards for Artist of the Year, Single of the Year for her song "Meaningless", Pop Album of the Year and Albu ...

and

Kardinal Offishall Jason Drew Harrow (born May 11, 1976), better known by his stage name Kardinal Offishall ( ), is a Canadian rapper and record producer. Often credited as Canada's "hip-hop ambassador", he has been regarded as one of the country's most prominent ...

. In 2016, the company launched an "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

. In 2019, Narcity Media expanded its offerings to the United States, creating Narcity USA, where content is being published in many states, including

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

and

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

. In 2020, Narcity partnered with Interac to distribute a video series featuring small businesses across Canada. This campaign was selected as a finalist at the Digiday Content Marketing Award in the category of ‘Best Use of Native Advertising/ Sponsored Content’. In 2021, the company inked its biggest sponsored content deal to date with

Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...

, for a cross-country campaign.

Technology

Formerly powered by an internal CMS called Lilium CMS. As of April 2021, the company merged to the RebelMouse CMS.

References

External links

* {{DEFAULTSORT:Narcity Media 2015 establishments in Quebec Canadian companies established in 2015 Companies based in Montreal Internet properties established in 2015 Online mass media companies of Canada