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Nar is a brand for commercial activities of Azerfon, a mobile telecommunications company, located in
Baku Baku (, ; ) is the Capital city, capital and List of cities in Azerbaijan, largest city of Azerbaijan, as well as the largest city on the Caspian Sea and in the Caucasus region. Baku is below sea level, which makes it the List of capital ci ...
,
Azerbaijan Azerbaijan, officially the Republic of Azerbaijan, is a Boundaries between the continents, transcontinental and landlocked country at the boundary of West Asia and Eastern Europe. It is a part of the South Caucasus region and is bounded by ...
.


Company background

Azerfon LLC launched its commercial activities on 21 March 2007 under brand name Nar Mobile. Today, the network coverage of Azerfon claims to reach the territory of the Azerbaijan Republic. In certain remote areas (e.g. Qarxun and Sohub villages of Quba district) Nar is the only provider offering service. Currently, over 2,100,000 subscribers use the network. In 2009 a non-stock partnership agreement was signed between Azerfon LLC and Vodafone Company. In December 2009 Azerfon released its 3G (UMTS) network, the first
GSM The Global System for Mobile Communications (GSM) is a family of standards to describe the protocols for second-generation (2G) digital cellular networks, as used by mobile devices such as mobile phones and Mobile broadband modem, mobile broadba ...
operator in
Azerbaijan Azerbaijan, officially the Republic of Azerbaijan, is a Boundaries between the continents, transcontinental and landlocked country at the boundary of West Asia and Eastern Europe. It is a part of the South Caucasus region and is bounded by ...
to do so.


Marketing

Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'. In 2011, Nar Mobile advertisements prominently featured Ell & Nikki, Azerbaijan's Eurovision Song Contest 2011 winners. On April 6, 2015, the company announced rebranding, changing the brand name as Nar, the logo to symbolize pomegranate & communication bubble, and updating creative platform as "Nar Garden."


See also

* Telecommunications in Azerbaijan * Ministry of Communications and Information Technologies (Azerbaijan) * List of Azerbaijani companies


References


External links

* Vodafone Mobile phone companies of Azerbaijan Azerbaijani brands Companies based in Baku Azerbaijani companies established in 2007 Technology companies established in 2007 {{Europe-company-stub