A naming firm is a type of

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

service that specializes in the linguistic art and science of product and company

onomastics Onomastics (or onomatology in older texts) is the study of proper names, including their etymology, history, and use. An ''alethonym'' ('true name') or an ''orthonym'' ('real name') is the proper name of the object in question, the object of onom ...

. Naming firms develop

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

s and

product name In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical pa ...

s that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines or positioning statements, and might also consult on logo design and

corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also i ...

. Some agencies also include market research and consumer focus group testing. Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities.

References

Branding companies Naming {{marketing-stub