Nakayoshi

is a monthly ''shōjo'' manga magazine published by Kodansha in Japan. First issued in December 1954, it is a long-running magazine with over 60 years of manga publication history. Notable titles serialized in ''Nakayoshi include'' '' Princess Knight'', '' Candy Candy'', '' Pretty Guardian Sailor Moon'', ''Cardcaptor Sakura'' and ''Pretty Cure''. Roughly the size of a phone book (hence the term "phone book manga"), the magazine generally comes with ''furoku'', or small gifts, such as pop-out figures, games, small bags, posters, stickers, and so on. The ''furoku'' is an attempt to encourage girls to buy their own copies of the magazine rather than just share with a friend.

It is one of the best-selling ''shōjo'' manga magazines, having sold over 400million copies since 1978. In the mid-1990s, ''Nakayoshi'' retailed for 400 yen and had an average of 448 pages. The estimated average circulation of ''Nakayoshi'' at this time was 1,800,000. Its circulation peaked at 2,100,000 in 1993. In 2007, its circulation was 400,000.Japan Magazine Publishers Association ''Magazine Data 2007''
. During the 1990s, then editor-in-chief, Yoshio Irie attempted to move the magazine away from "first love" stories and introduced several fantasy manga such as ''Sailor Moon''. During that period, ''Nakayoshi'' pursued a " media-mix" campaign, which involved close coordination of the magazine, anime productions based on the manga, and character merchandising. ''Nakayoshi'' is also published on the 3rd of each month.

Serializations

Current

* '' Anyway, I'm Falling in Love with You'' (2020–present)
* '' Mermaid Melody Pichi Pichi Pitch Aqua'' (2021–present)
* ''Gifted'' (2021–present)
* ''The Witch Maid Knows the Queen's Secret'' (2023–present)
* '' Shugo Chara! Jewel Joker'' (2024–present)
* '' You and Idol PreCure'' (2025–present)

Past

1954–1979

* '' Princess Knight'' (1958)
* '' Angel's Hill'' (1960–1961)
* '' Sarutobi Ecchan'' (1971)
* '' Candy Candy'' (1975–1979)
* '' Ohayō! Spank'' (1979–1982)
* '' Coquelicot-zaka kara'' (1979–1980)

1980–1989

* '' Aoi-chan Panic!'' (1983–1984)
* '' Attacker You!'' (1984–1985)
* '' Anmitsu Hime'' (1986–1987)
* '' Goldfish Warning!'' (1989–1993)

1990–1999

* '' Miracle Girls'' (1990–1994)
* '' Pretty Guardian Sailor Moon'' (1991–1997)
* '' Azuki-chan'' (1992–1997)
* '' Magic Knight Rayearth'' (1993–1996)
* '' Saint Tail'' (1995–1996)
* ''Cardcaptor Sakura'' (1996–2000)
* '' Delicious!'' (1996–1999)
* '' Dream Saga'' (1997–1999)
* '' Yume no Crayon Oukoku'' (1997–1998)
* '' Cyber Team in Akihabara: PataPi'' (1998)
* '' UFO Baby'' (1998–2002)
* '' Ghost Hunt'' (1998–2010)
* '' Super Doll Licca-chan'' (1998–1999)
* '' Mink'' (1999–2002)

2000–2009

* '' Ojamajo Doremi'' (2000)
* '' Ultra Cute'' (2000–2003)
* '' Tokyo Mew Mew'' (2000–2003)
* '' Zodiac P.I.'' (2001–2003)
* '' Mōtto! Ojamajo Doremi'' (2001)
* '' Instant Teen: Just Add Nuts'' (2001–2002)
* '' Musume Monogatari: Morning Musume Official Story'' (2001–2004)
* '' Shin Dā! Dā! Dā!'' (2002)
* '' Mermaid Melody Pichi Pichi Pitch'' (2002–2005)
* '' Mamotte! Lollipop'' (2002–2005)
* '' Koinu Dan no Monogatari'' (2002)
* '' Kamichama Karin'' (2003–2005)
* '' Ashita no Nadja'' (2003)
* ''Futari wa Pretty Cure'' (2004–2005)
* '' Futari wa Pretty Cure Max Heart'' (2005–2006)
* '' Cherry Juice'' (2004–2006)
* '' Pixie Pop'' (2004–2005)
* '' Kitchen Princess'' (2004–2008)
* '' Sugar Sugar Rune'' (2004–2007)
* '' Kedamono Damono'' (2004-2007)
* '' Hell Girl'' (2005–2008)
* ''Shugo Chara!'' (2005–2010)
* ''Futari wa Pretty Cure Splash Star'' (2006–2007)
* '' Modotte! Mamotte! Lollipop'' (2006–2007)
* '' Okko's Inn'' (2006–2012)
* '' Kamichama Karin Chu'' (2007–2008)
* ''Yes! PreCure 5'' (2007–2008)
* ''Yes! PreCure 5 GoGo!'' (2008–2009)
* '' I Am Here!'' (2007–2009)
* '' Shugo Chara-chan!'' (2008–2010)
* '' Fresh Pretty Cure!'' (2009–2010)
* '' Arisa'' (2009–2012)
* '' New Hell Girl'' (2009)
* '' Missions of Love'' (2009–2012)

2010–2019

* '' HeartCatch PreCure!'' (2010–2011)
* '' Shugo Chara! Encore!'' (2010)
* '' Hell Girl R'' (2010–2013)
* '' Sabagebu!'' (2010–2016)
* '' Suite PreCure'' (2011–2012)
* '' Smile PreCure!'' (2012–2013)
* '' Kamikamikaeshi'' (2012-2016)
* '' DokiDoki! PreCure'' (2013–2014)
* '' HappinessCharge PreCure!'' (2014–2015)
* '' Fairy Tail: Blue Mistral'' (2014–2015)
* '' Stella: Nana and the Magic English Words'' (2014-2016)
* '' Go! Princess PreCure'' (2015–2016)
* '' Hōzuki no Reitetsu: Shiro no Ashiato'' (2015–2020)
* '' Witchy PreCure!'' (2016–2017)
* '' Cardcaptor Sakura: Clear Card'' (2016–2024)
* '' Kirakira Pretty Cure a la Mode'' (2017–2018)
* '' Hug! Pretty Cure'' (2018–2019)
* '' Vampire Dormitory'' (2018–2024)
* ''Star Twinkle PreCure'' (2019–2020)
* '' Bacteria at Work!'' (2017–2020)

2020–

* '' Healin' Good Pretty Cure'' (2020–2021)
* '' Tropical-Rouge! Pretty Cure'' (2021–2022)
* '' Delicious Party Pretty Cure'' (2022–2023)
* '' Soaring Sky! Pretty Cure'' (2023–2024)
* '' Pon no Michi'' (2023–2024)
* '' Wonderful Pretty Cure!'' (2024)

Circulation

International versions

An Indonesian language version, ''Nakayoshi: Gress!'', was published monthly by Elex Media Komputindo in Indonesia. The series has been canceled effectively in January 2017.

Related magazines

* '' Bessatsu Friend''
* '' Shōjo Friend'' (defunct)

Video games

There have been multiple video games based on various manga series running in Nakayoshi, in addition to games based on individual titles themselves:
* ''Nakayoshi to Issho'', Famicom
* ''Welcome Nakayoshi Park'', March 3, 1994, Game Boy
* '' Panic in Nakayoshi World'', November 18, 1994, Super Famicom
* ''Nakayoshi All-Stars: Mezase! Gakuen Idol!'', December 18, 2008, Nintendo DS

References

External links

Nakayoshi official website

{{Kodansha manga magazines

1954 establishments in Japan
Kodansha magazines
Magazines established in 1954
Magazines published in Tokyo
Monthly manga magazines published in Japan
Shōjo manga magazines