NTENT is a

semantic search Semantic search denotes search with meaning, as distinguished from lexical search where the search engine looks for literal matches of the query words or variants of them, without understanding the overall meaning of the query. Semantic search seek ...

and

natural language understanding Natural language understanding (NLU) or natural language interpretation (NLI) is a subset of natural language processing in artificial intelligence that deals with machine reading comprehension. NLU has been considered an AI-hard problem. Ther ...

technology company based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. It was founded in 2010 as a result of a merger between Convera Corporation and Firstlight ERA.

History

NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in

and

natural language processing Natural language processing (NLP) is a subfield of computer science and especially artificial intelligence. It is primarily concerned with providing computers with the ability to process data encoded in natural language and is thus closely related ...

technologies dating back to the early 1980s. NTENT applied the contextual ad platform technology from Firstlight ERA to enter the

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

sector. Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers

Meredith Corporation Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned newspapers, magazines, television stations, and websites. Its publications had a readership of more than 120 million and paid circulation of more than ...

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

, Scripps, and

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Pa ...

to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need of a complex keyword management, thereby providing end-users with a

native advertising Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, vide ...

experience. In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence (AI) such as machine learning, knowledge representation and natural language understanding, to create a proprietary

ontology Ontology is the philosophical study of existence, being. It is traditionally understood as the subdiscipline of metaphysics focused on the most general features of reality. As one of the most fundamental concepts, being encompasses all of realit ...

with the ability to interpret taxonomic relationships and organize concepts regardless of language. In the autumn of 2016, NTENT further widened its international presence by opening an office in

Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...

. The office operated as a Spanish

private limited company A private limited company is any type of business entity in Privately held company, "private" ownership used in many jurisdictions, in contrast to a Public company, publicly listed company, with some differences from country to country. Example ...

. Allegedly due to the

COVID-19 recession The COVID-19 recession was a global economic recession caused by COVID-19 lockdowns. The recession began in most countries in February 2020. After a year of global economic slowdown that saw stagnation of economic growth and consumer activit ...

, all the Spanish office's employees were

furlough A furlough (; from , "leave of absence") is a temporary cessation of paid employment that is intended to address the special needs of a company or employer; these needs may be due to economic conditions that affect a specific employer, or to thos ...

ed in the spring of 2020, and the office eventually went into

liquidation Liquidation is the process in accounting by which a Company (law), company is brought to an end. The assets and property of the business are redistributed. When a firm has been liquidated, it is sometimes referred to as :wikt:wind up#Noun, w ...

. In Match 2021, NTENT's CEO Pat Condo founded a new company called Seekr Technologies. Since December 2021, NTENT website automatically redirects t
Seekr News homepage

Executive history

Co-founder Pat Condo is the company's CEO and

Chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

. In July 2016,

Ricardo Baeza-Yates Ricardo A. Baeza-Yates (born March 21, 1961) is a Chilean computer scientist specializing in algorithms, data structures, information retrieval, web search and responsible AI. He is currently the Director of Research at the Institute for Experien ...

was named as the company's CTO, having come from Yahoo! where he served as the Chief Research Scientist. He held the CTO position at NTENT until 2020.

Technology

NTENT's platform uses enhanced semantic ranking and

knowledge base In computer science, a knowledge base (KB) is a set of sentences, each sentence given in a knowledge representation language, with interfaces to tell new sentences and to ask questions about what is known, where either of these interfaces migh ...

technologies. By applying advanced semantic ranking algorithms across a vast

lexicon A lexicon (plural: lexicons, rarely lexica) is the vocabulary of a language or branch of knowledge (such as nautical or medical). In linguistics, a lexicon is a language's inventory of lexemes. The word ''lexicon'' derives from Greek word () ...

and custom

using machine learning and natural language understanding, NTENT's semantic and knowledge base technologies disambiguate complex queries to detect user intention and deliver relevant results for users.

References

{{reflist Internet search engines