NGO 2.0 project is designed to enhance the digital and social media literacy of grassroots

NGO A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government or corporate sources. NGOs often focus ...

s in the underdeveloped regions of

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

. The Project was launched by Prof Jing Wang, in collaboration with the

University of Science and Technology of China The University of Science and Technology of China (USTC) is a public university in Hefei, China. It is affiliated with the Chinese Academy of Sciences, and co-funded by the Chinese Academy of Sciences, the Ministry of Education of the People' ...

, NGO Communication Net,

Friends of Nature Friends of Nature (international abbreviation: NFI, for German: Naturfreunde International) is a non-profit organisation with a background in the social democratic movement, which aims to make the enjoyment of nature accessible to the wider commu ...

Sun Yat-sen University Sun Yat-sen University (; SYSU) is a public university in Guangzhou, Guangdong, China. It is affiliated with the Ministry of Education, and co-funded by the Ministry of Education, SASTIND, and Guangdong Provincial Government. The university is p ...

, and

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

Beijing and Shanghai. In 2011, Tsinghua University's Future Media Center joined the partnership. Secondary partners include Naranda Foundation, MilwardBrown, and CreditEase Co. (2010-2011). The project is volunteer based. It delivers an open mapping platform and an open NGO community complete with Creative Commons licensed Web 2.0 training courses and a Chinese software guide to the best tools and best practices for nonprofits.Jing Wang, "NGO2.0: When Social Action Meets Social Media"

Three Major Components

* Web 2.0 training workshops The workshop has a two-fold task: first, to train those grassroots that already had websites to start using Web 2.0 tools and to rethink their digital communication strategy; secondly, to convince those that don’t have websites that they can bypass the labor-intensive and expensive 1.0 architecture to leapfrog into Web 2.0 practices. Those NGOs straddle across six issue areas: environment, health, women & children, community development/poverty alleviation, education, information NGOs. * An open mapping platform (www.ngo20map.com) The map is crowdsourced. It is built to connect the corporate CSR programs and the nonprofit sector. The grassroots NGOs use this map to post their project and organizational needs. At the same time, the platform displays resources made available by CSR programs (resources such as opportunities for project collaboration, funds, give-away equipments, organized corporate volunteer help). * An NGO ranking system To assess the organizational transparency and communication capability of grassroots NGOs. This system will allow potential corporate donors to better leverage the Web/Web 2.0 as a means of enhancing their social responsibility programs. * Hackathons and Technology Salons (Tech4Good) NGO2.0 holds Tech4Good activities in Guangzhou in collaboration with TechSoup Global, Google Developers' Community in Guangzhou, and the School of Software at Sun Yat-sen University. The goal of these activities is to help Guangzhou based NGOs to develop prototypes of tools that will facilitate their nonprofit work.

References

External links

* NGO 2.0 Project in Chin

* KunMing Worksho

* Google Mapping of NGO2.0 Chin

* Wikimedia Foundation Appoints Jing Wang and Mimi Ito to its Advisory Boar

{{DEFAULTSORT:Non-Governmental Organization Non-profit organizations based in China Non-governmental organizations