NGO 2.0 project is designed to enhance the digital and social media literacy of grassroots

NGO A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in h ...

s in the underdeveloped regions of

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. The Project was launched by Prof Jing Wang, in collaboration with the

University of Science and Technology of China A university () is an educational institution, institution of higher education, higher (or Tertiary education, tertiary) education and research which awards academic degrees in several Discipline (academia), academic disciplines. Universities ty ...

, NGO Communication Net,

Friends of Nature Friends of Nature (international abbreviation: NFI, for German: Naturfreunde International) is a non-profit organisation with a background in the social democratic movement, which aims to make the enjoyment of nature accessible to the wider communi ...

Sun Yat-sen University Sun Yat-sen University (, abbreviated SYSU and colloquially known in Chinese as Zhongda), also known as Zhongshan University, is a national key public research university located in Guangzhou, Guangdong, China. It was founded in 1924 by and nam ...

, and

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

Beijing and Shanghai. In 2011, Tsinghua University's Future Media Center joined the partnership. Secondary partners include Naranda Foundation, MilwardBrown, and CreditEase Co. (2010-2011). The project is volunteer based. It delivers an open mapping platform and an open NGO community complete with Creative Commons licensed Web 2.0 training courses and a Chinese software guide to the best tools and best practices for nonprofits.Jing Wang, "NGO2.0: When Social Action Meets Social Media"

Three Major Components

* Web 2.0 training workshops The workshop has a two-fold task: first, to train those grassroots that already had websites to start using Web 2.0 tools and to rethink their digital communication strategy; secondly, to convince those that don’t have websites that they can bypass the labor-intensive and expensive 1.0 architecture to leapfrog into Web 2.0 practices. Those NGOs straddle across six issue areas: environment, health, women & children, community development/poverty alleviation, education, information NGOs. * An open mapping platform (www.ngo20map.com) The map is crowdsourced. It is built to connect the corporate CSR programs and the nonprofit sector. The grassroots NGOs use this map to post their project and organizational needs. At the same time, the platform displays resources made available by CSR programs (resources such as opportunities for project collaboration, funds, give-away equipments, organized corporate volunteer help). * An NGO ranking system To assess the organizational transparency and communication capability of grassroots NGOs. This system will allow potential corporate donors to better leverage the Web/Web 2.0 as a means of enhancing their social responsibility programs. * Hackathons and Technology Salons (Tech4Good) NGO2.0 holds Tech4Good activities in Guangzhou in collaboration with TechSoup Global, Google Developers' Community in Guangzhou, and the School of Software at Sun Yat-sen University. The goal of these activities is to help Guangzhou based NGOs to develop prototypes of tools that will facilitate their nonprofit work.

References

External links

* NGO 2.0 Project in Chin

* KunMing Worksho

* Google Mapping of NGO2.0 Chin

* Wikimedia Foundation Appoints Jing Wang and Mimi Ito to its Advisory Boar

{{DEFAULTSORT:Non-Governmental Organization Non-profit organizations based in China Non-governmental organizations