The Bountiful Company is an American
dietary supplements
A dietary supplement is a manufactured product intended to supplement a person's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources, or that are synthetic ...
company. It is owned by
Kohlberg Kravis Roberts
KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global private-equity and investment company. , the firm had completed private-equity investments in portfolio companies with approximately $710 billion of total ...
, which sold most of the company's brands to
Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
in 2021.
It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016. It changed to its current name, the Bountiful Company, in January 2021.
History
The company was founded in 1971 by Arthur Rudolph, as a
mail order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing an order by telephone call
...
company named Nature's Bounty.
The company was publicly traded until 2010, when
the Carlyle Group
The Carlyle Group Inc. is an American multinational company with operations in private equity, alternative asset management and financial services. As of 2023, the company had $426 billion of assets under management.
Carlyle specializes in ...
acquired it for $3.8 billion.
As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer. It considered selling the company amid growing interests from China, or an IPO early 2017.
In 2017, the Carlyle Group sold a majority stake in the company to
Kohlberg Kravis Roberts
KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global private-equity and investment company. , the firm had completed private-equity investments in portfolio companies with approximately $710 billion of total ...
.
In 2021, the company was acquired by
Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
for $5.75 billion.
Brands
The Bountiful Company owns a wide variety of brands including:
*
American Health
*
Balance Bar
* Best Bar Ever, Inc.
* Body Fortress
* DeTuinen
* Dr.Organic (Organic Doctor in the U.S.)
*
Ester-C
* Good 'n Natural
* Home Health
*
MET-Rx
* Natural Wealth
* Nature's Bounty
* Osteo Bi-Flex
* Physiologics
* Pure Protein
* Puritan's Pride
*
Rexall
* SiSU
* Solgar
* Sundown Naturals
2011 Consumer Reports investigation
A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."
References
External links
*
NBTY buys SOLGAR
{{DEFAULTSORT:Bountiful Company
Food retailers of the United States
Nutritional supplement companies of the United States
Health food stores
Retail companies established in 1971
Companies based in Suffolk County, New York
The Carlyle Group
Kohlberg Kravis Roberts companies
American companies established in 1971
1971 establishments in New York (state)
2010 mergers and acquisitions
2021 mergers and acquisitions
American subsidiaries of foreign companies
Nestlé