Mützig is a

beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...

brand owned by

Heineken Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, ...

and its subsidiaries, and was originally brewed in 1810 by of

Alsace Alsace (, ; ) is a cultural region and a territorial collectivity in the Grand Est administrative region of northeastern France, on the west bank of the upper Rhine, next to Germany and Switzerland. In January 2021, it had a population of 1,9 ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

. It is now a 5.5%

ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...

lager available in 65cl and 33cl bottles. It has a full-bodied taste and distinctive packaging, and is the most successful premium, locally brewed beer in

Central Africa Central Africa (French language, French: ''Afrique centrale''; Spanish language, Spanish: ''África central''; Portuguese language, Portuguese: ''África Central'') is a subregion of the African continent comprising various countries accordin ...

. Mützig is considered a flagship African brand. Mützig's slogan is "Mützig, the Taste of Success" in English and "Mützig, Le goût de la Réussite" in French.

History

Alsace

The name Mützig originates from

Mutzig Mutzig ( or ; ) is a Communes of France, commune in the Bas-Rhin Departments of France, department in Grand Est, in north-eastern France. The commune of Mutzig is located at the entrance of the Bruche (river), Bruche river valley, on the Route d ...

, a

commune of France A () is a level of administrative division in the French Republic. French are analogous to civil townships and incorporated municipalities in Canada and the United States; ' in Germany; ' in Italy; ' in Spain; or civil parishes in the U ...

located at the entrance of the Bruche river valley, in the

Bas-Rhin Bas-Rhin () is a department in Alsace which is a part of the Grand Est region of France. The name means 'Lower Rhine', referring to its lower altitude among the two French Rhine departments: it is downstream of the Haut-Rhin (Upper Rhine) de ...

department in Alsace, in north-eastern France. Brasserie Mutzig was founded in 1810 by Antoine Wagner and the beer was brewed there until the brewery closed in 1989, after merging into (Albra) in 1969, and being acquired by Heineken in 1972. The 1969 merger forming l'Alsacienne de Brasserie (Alsatian Brewery), combined Mutzig with the Alsatian breweries: de l'Espérance, de la Perle, de Colmar, and Haag à Ingwiller. The old Mutzig brewery was bought by the city of Mutzig in 1992. It was designated a historical monument in 2001, renovated in 2009, and now houses a business incubator.

Mutzig Pils, biere d'Alsace

* Gallery Musée Européen de la Bière, Beer coaster pic-130.JPG Plaque émaillée - Bière de Mutzig.jpg Mutzig Werbeschild, Fahrzeugmuseum Marxzell.jpg Musée Européen de la Bière, Beer coaster pic-092.JPG Mutzig 2.JPG Roland et Jérôme Wagner.jpg Mutzig 3.JPG Mutzig 4.JPG Mutzig 5.JPG Chope Mutzig.jpg Verre à bière Mützig Old Lager.jpg Verre à bière Mützig Spéciale Export.jpg

Africa

The spelling of the name was Germanicized with an umlaut for marketing reasons, and Mützig was launched in Africa in 1987 to satisfy the needs of the consumers with a passion for a stronger, yet more refined and bitter tasting beer. It was developed from traditional local methods of

sorghum ''Sorghum bicolor'', commonly called sorghum () and also known as great millet, broomcorn, guinea corn, durra, imphee, jowar, or milo, is a species in the Poaceae, grass genus ''Sorghum (genus), Sorghum'' cultivated for its grain. The grain i ...

beer fermentation. The local brewers of Mützig are

Bralirwa Bralirwa, also known by its French name Brasseries et Limonaderies du Rwanda, is the largest brewer and soft beverage company in Rwanda. Its shares of stock are listed on the Rwanda Stock Exchange, where they trade under the symbol:BLRW. As of D ...

Rwanda Rwanda, officially the Republic of Rwanda, is a landlocked country in the Great Rift Valley of East Africa, where the African Great Lakes region and Southeast Africa converge. Located a few degrees south of the Equator, Rwanda is bordered by ...

, Brarudi in

Burundi Burundi, officially the Republic of Burundi, is a landlocked country in East Africa. It is located in the Great Rift Valley at the junction between the African Great Lakes region and Southeast Africa, with a population of over 14 million peop ...

Brasseries du Cameroun Les Sociétés Anonymes des Brasseries du Cameroun (SABC or Groupe SABC) is a brewing company in Cameroon. Their offices and main factory are in Douala, with other breweries in Bafoussam, Douala, Garoua, and Yaoundé. Les Brasseries et Glaciere ...

Cameroon Cameroon, officially the Republic of Cameroon, is a country in Central Africa. It shares boundaries with Nigeria to the west and north, Chad to the northeast, the Central African Republic to the east, and Equatorial Guinea, Gabon, and the R ...

, Brasseries du Congo in the

Republic of Congo The Republic of the Congo, also known as Congo-Brazzaville, the Congo Republic or simply the Congo (the last ambiguously also referring to the neighbouring Democratic Republic of the Congo), is a country located on the western coast of Central ...

, Sierra Leone Brewery Limited in

Sierra Leone Sierra Leone, officially the Republic of Sierra Leone, is a country on the southwest coast of West Africa. It is bordered to the southeast by Liberia and by Guinea to the north. Sierra Leone's land area is . It has a tropical climate and envi ...

and Bralima in the

Democratic Republic of Congo The Democratic Republic of the Congo (DRC), also known as the DR Congo, Congo-Kinshasa, or simply the Congo (the last ambiguously also referring to the neighbouring Republic of the Congo), is a country in Central Africa. By land area, it is t ...

In Rwanda, Mützig is the most popular beer after Primus, another brand from the same stable, although one survey put Mützig ahead 72% to 69%. It is a more expensive beer than Primus, by some 30%, but cheaper than imported beers. It is packaged in and bottles. It is branded here as "The Taste of Success". In Cameroon the beer is produced by

(Cameroonian Breweries), owned by the French company Castel. From late 2013 the advertising for

Heineken International Heineken Naamloze vennootschap, N.V. (), branded as The Heineken Company is a Dutch multinational corporation, multinational brewery, brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns over 165 breweries in m ...

's Africa brands Mützig and Gulder were handled by M. & C. Saatchi Abel. Gallery Bière Mützig vendue en Tunisie..jpg

Specification

(Rwanda) * Gravity: 10.7 ° P * Alcohol: 4.7% by volume * Bitterness: 20 EBU * Colour: 7 EBC

Sponsorship

In Cameroon, Mützig sponsors the ''Mützig Star'' national singing competition, which promotes Cameroonian amateur musicians. In 2015 Mützig was a sponsor of International Fashion week, Kigali, Rwanda.

References

External links

Heineken Brands

Bralirwa Brands
{{DEFAULTSORT:Mutzig Heineken brands Beer brands of France