Mythos () is a Greek beer brand created in 1997 and since 2015 produced by the Olympic Brewery, a subsidiary of

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. ...

History

In 1992, the Boutari Group purchased the ''Henninger Hellas S.A.'' company, the local Greek distributor of the German

Henninger Henninger is a family name that originated in Germany. The name is attested as 'Honigar' from the 13th century in Bavaria, and was borne by members of the nobility of the Holy Roman Empire and by the family that founded the Henninger Brewery. It i ...

beer, founded in 1968, and in 1994 it was renamed as ''Northern Greece Brewery S.A.'', as part of a strategy to turn it into a genuine domestic Greek beer company. This was accomplished by the introduction of Mythos beer in 1997, and in 2001 the company renamed itself as the Mythos Brewery S.A., as Mythos had become its primary product. In 2004

Scottish & Newcastle Scottish & Newcastle plc was a brewing company headquartered in Edinburgh, Scotland, which expanded from its home base to become an international business with beer volumes growing almost tenfold. The company was listed on the London Stock Exc ...

became majority shareholders. Since 2008 it has been a subsidiary of

which finally, in 2015, reformed Olympic Brewery after the merger of Mythos and Olympic Brewery, which already owned.

Products

Mythos (Μύθος) is a light straw-coloured,

lager Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "stora ...

beer introduced in 1997. It is available in both 330ml and 500ml bottles and cans. The alcohol content is 4.7%. The alcohol content in Greece is 5%. Mythos Brewery also produces Mythos Ice (filtered and chilled at -1C at the same time) in 330ml bottles and Mythos Radler (with lemon) in 330ml bottles and cans. In 2007 Mythos Red was introduced in 330ml and 500ml bottles but has been discontinued since then.

Availability

Mythos has broad Greek distribution and is exported to a number of European countries as well as the US, Canada, Panama,

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the northe ...

, Israel and Australia. In addition to Mythos beer, Olympic Brewery also produces and distributes in Greece, the former Mythos' Brewery products the German brands Henninger

and Kaiser

pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewe ...

and the local brand Golden, available at selected outlets in the local market. It also imports and distributes

Carlsberg Beer Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. ...

(Denmark).{{Cite web, url=https://olympicbrewery.gr/en/beers, title=OLYMPIC BREWERY, website=olympicbrewery.gr, language=en, access-date=16 April 2020

References

External links

Official siteRateBeerUntappd
Beer in Greece Carlsberg Group Greek brands Food and drink companies established in 1970 Breweries in Greece Companies based in Thessaloniki Greek subsidiaries of foreign companies Greek companies established in 1968