Myron Sidney Kopelman (January 23, 1929 – February 27, 2008), known professionally as Myron Cope, was an American sports journalist, radio personality, and sportscaster. He is best known for being "
the voice of the
Pittsburgh Steelers
The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. Founded in 1933 P ...
".
Cope was a
color commentator
A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The person may also be referred to as a summariser (outside North America) ...
for the Steelers' radio broadcasts for 35 years. He was known for his distinctive, higher-pitched nasally voice with an identifiable
Pittsburgh accent, idiosyncratic speech pattern, and a level of excitement rarely exhibited in the broadcast booth. Cope's most notable catch phrase was ''"yoi"''
. He helped popularize the
Terrible Towel, a
rally towel associated with the Steelers. In 1996, Cope gave the rights to the towel to
Allegheny Valley School, which has received more than $6 million in proceeds from towel sales.
Cope was the first football announcer inducted into the
National Radio Hall of Fame
The Radio Hall of Fame, formerly the National Radio Hall of Fame, is an American organization created by the Emerson Radio Corporation in 1988.
Three years later, Bruce DuMont, founder, president, and CEO of the Museum of Broadcast Communicati ...
.
Cope's
autobiography
An autobiography, sometimes informally called an autobio, is a self-written account of one's own life, providing a personal narrative that reflects on the author's experiences, memories, and insights. This genre allows individuals to share thei ...
, ''Double Yoi!'', was published in
2002
The effects of the September 11 attacks of the previous year had a significant impact on the affairs of 2002. The war on terror was a major political focus. Without settled international law, several nations engaged in anti-terror operation ...
.
Education and career

Born in
Pittsburgh, Pennsylvania
Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
, to
Jewish parents of Lithuanian ancestry, Cope graduated from
Taylor Allderdice High School
Taylor Allderdice High School is a public high school in the Squirrel Hill neighborhood of Pittsburgh, Pennsylvania. The school was established in 1927 and is part of the Pittsburgh Public Schools district. It was named for industrialist and S ...
in 1947 and was inducted into their
alumni
Alumni (: alumnus () or alumna ()) are former students or graduates of a school, college, or university. The feminine plural alumnae is sometimes used for groups of women, and alums (: alum) or alumns (: alumn) as gender-neutral alternatives. Th ...
hall of fame in 2009.
He also graduated from the
University of Pittsburgh
The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...
.
Cope was originally a journalist before becoming a broadcaster. His first job as a journalist was in
Erie, Pennsylvania
Erie is a city on the south shore of Lake Erie and the county seat of Erie County, Pennsylvania, United States. It is the List of municipalities in Pennsylvania, fifth-most populous city in Pennsylvania and the most populous in Northwestern Pen ...
, with the ''
Daily Times'',
and by the summer of 1951, he was working for the ''
Pittsburgh Post-Gazette
The ''Pittsburgh Post-Gazette'', also known simply as the PG, is the largest newspaper serving Greater Pittsburgh, metropolitan Pittsburgh in the U.S. state of Pennsylvania. Descended from the ''Pittsburgh Gazette'', established in 1786 as the fi ...
''.
Cope then became a freelance journalist, most notably for ''
Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
'',
the ''
Saturday Evening Post
''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influ ...
'',
[ and the ''Pittsburgh Post-Gazette''.][ In 1963, Cope received the E.P. Dutton Prize for "Best Magazine Sportswriting in the Nation", for a portrayal of Cassius Clay.] Cope spent the 1983 college football season as a color analyst for the Pittsburgh Panthers.[ In 1987, he was named by the ]Hearst Corporation
Hearst Corporation, Hearst Holdings Inc. and Hearst Communications Inc. comprise an American multinational mass media and business information conglomerate owned by the Hearst family and based in Hearst Tower in Midtown Manhattan in New York ...
as a noted literary achiever, along with Mark Twain
Samuel Langhorne Clemens (November 30, 1835 – April 21, 1910), known by the pen name Mark Twain, was an American writer, humorist, and essayist. He was praised as the "greatest humorist the United States has produced," with William Fau ...
, Jack London
John Griffith London (; January 12, 1876 – November 22, 1916), better known as Jack London, was an American novelist, journalist and activist. A pioneer of commercial fiction and American magazines, he was one of the first American authors t ...
, Frederic Remington
Frederic Sackrider Remington (October 4, 1861 – December 26, 1909) was an American painter, illustrator, sculptor, and writer who specialized in the genre of Western American Art. His works are known for depicting the Western United Sta ...
, Walter Winchell
Walter Winchell (April 7, 1897 – February 20, 1972) was a syndicated American newspaper gossip columnist and radio news commentator. Originally a vaudeville performer, Winchell began his newspaper career as a Broadway reporter, critic and c ...
, and Sidney Sheldon
Sidney Sheldon (February 11, 1917 – January 30, 2007) was an American writer. He was prominent in the 1930s, first working on Broadway plays, and then in motion pictures, notably writing the successful comedy '' The Bachelor and the Bobby-Sox ...
.[ At its 50th anniversary, ''Sports Illustrated'' selected Cope's profile of ]Howard Cosell
Howard William Cosell (; né Cohen; March 25, 1918 – April 23, 1995) was an American sports journalist, broadcaster and author. Cosell became prominent and influential during his tenure with ABC Sports from 1953 until 1985.
Cosell was widel ...
as one of the 50 best written works ever published in the magazine.[
]
Steelers broadcasting
In 1968, Cope began doing daily sports commentaries on what was then WTAE-AM radio in Pittsburgh.[
He then took over a nightly talk show on the station in 1973.
] His unique nasal voice, with a distinctive Pittsburgh area accent, was noticed by the Steelers' brass, and he made his debut as a member of the Steelers' radio team in 1970
Events
January
* January 1 – Unix time epoch reached at 00:00:00 UTC.
* January 5 – The 7.1 1970 Tonghai earthquake, Tonghai earthquake shakes Tonghai County, Yunnan province, China, with a maximum Mercalli intensity scale, Mercalli ...
.
During Cope's 35-year broadcasting career with the Steelers—the second longest term with a single team in NFL history, he was accompanied by only two play-by-play
In Broadcasting of sports events, sports broadcasting, a sports commentator (also known as a sports announcer or sportscaster) provides a real time (media), real-time live commentary of a game or event, traditionally delivered in the present t ...
announcers: Jack Fleming, with whom he broadcast until 1994, and Bill Hillgrove.[
In keeping with his comic personality, a series of television commentaries on ]WTAE-TV
WTAE-TV (channel 4) is a television station in Pittsburgh, Pennsylvania, United States, affiliated with ABC. It has been owned by Hearst Television since the station's inception, making this one of two stations that have been built and signe ...
saw Cope calling himself "Doctor Cope" and wearing a white lab coat
A white coat, also known as a laboratory coat or lab coat, is a knee-length overcoat or smock worn by professionals in the medical field or by those involved in laboratory work. The coat protects their street clothes and also serves as a simpl ...
while pretending to examine the opposing team's strengths and weaknesses. His predictor was known as the ''"Cope-ra-scope."''
In his last seven years, Cope would work alongside former Steelers offensive tackle Tunch Ilkin in the booth and help groom him for his own broadcasting career. Ilkin, upon his own retirement in 2021 due to complications from ALS
Amyotrophic lateral sclerosis (ALS), also known as motor neuron disease (MND) or—in the United States—Lou Gehrig's disease (LGD), is a rare, terminal neurodegenerative disorder that results in the progressive loss of both upper and low ...
(which he would later die from on September 4, 2021), later joked that while he learned a lot from riding in the car with Cope for away games, Cope primarily rode with him because he allowed Cope to smoke cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
s in the car. Ilkin would eventually serve as a de facto replacement for Cope following Cope's retirement.
Catchphrases and nicknames
Like other sports announcers in Pittsburgh, particularly Penguins
Penguins are a group of aquatic flightless birds from the family Spheniscidae () of the order Sphenisciformes (). They live almost exclusively in the Southern Hemisphere. Only one species, the Galápagos penguin, is equatorial, with a sm ...
commentator Mike Lange and the late Pirates announcer Bob Prince, Cope had a repertoire of unique catchphrase
A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...
s employed in his broadcasts, such as "Mmm-Hah!" (when he loses his train of thought, or forgets a player's name) and "Okel Dokel" (his version of "okey dokey").[ Cope often used ]Yiddish
Yiddish, historically Judeo-German, is a West Germanic language historically spoken by Ashkenazi Jews. It originated in 9th-century Central Europe, and provided the nascent Ashkenazi community with a vernacular based on High German fused with ...
expressions, especially "Feh!" and "Yoi!" (sometimes multiplied as "Double Yoi" or rarely "Triple Yoi").
Cope also created nickname
A nickname, in some circumstances also known as a sobriquet, or informally a "moniker", is an informal substitute for the proper name of a person, place, or thing, used to express affection, playfulness, contempt, or a particular character trait ...
s for many players and opposing teams. It was Cope who popularized ''"The Bus"'' as a nickname for former Steelers running back
A running back (RB) is a member of the offensive backfield in gridiron football. The primary roles of a running back are to receive American football plays#Offensive terminology, handoffs from the quarterback to Rush (American football)#Offense ...
Jerome Bettis, "Jack Splat" for Jack Lambert, and he gave Kordell Stewart the nickname ''"Slash."''
Cope also used the term "Cincinnati Bungles" to describe their division rivals, known during the 1990s for a string of bad seasons and numerous draft busts. Myron also used terms such as "Brownies", "Birdies", "Yonkos", "Cryboys", and "Redfaces" for the football teams from Cleveland
Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
, Baltimore
Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
, Denver
Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
, Dallas
Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, in respective order.
Cope was noted for accusing future Hall of Famer Roberto Clemente
Roberto Enrique Clemente Walker (; August 18, 1934 – December 31, 1972) was a Puerto Rican professional baseball player who played 18 seasons in Major League Baseball (MLB) for the Pittsburgh Pirates, primarily as a right fielder. On December ...
of being "baseball's champion hypochondriac".
Terrible Towel
Cope played a large role in the invention of the Terrible Towel. Needing a way to excite the fans during a 1975 playoff game against the Baltimore Colts
The Baltimore Colts were a professional American football team that played in Baltimore from 1953 to 1983, when owner Robert Irsay moved the franchise to Indianapolis. The team was named for Baltimore's history of horse breeding and racing. It w ...
, Cope urged fans to take yellow dish towels to the game and wave them throughout. Originally, Cope wanted to sell rubber
Rubber, also called India rubber, latex, Amazonian rubber, ''caucho'', or ''caoutchouc'', as initially produced, consists of polymers of the organic compound isoprene, with minor impurities of other organic compounds.
Types of polyisoprene ...
Jack Lambert masks, but realizing the high costs for the masks, opted for the inexpensive option for the Terrible Towel. The Terrible Towel has gained much popularity since its invention and "is arguably the best-known fan symbol of any major pro sports team".[ The catchphrase is: "The Terrible Towel is poised to strike, and so are The Steelers."
In 1996, Cope gave the rights to The Terrible Towel to the Allegheny Valley School in Coraopolis, Pennsylvania.] The school provides care for more than 900 people with intellectual disabilities
Intellectual disability (ID), also known as general learning disability (in the United Kingdom), and formerly mental retardation (in the United States), Rosa's Law, Pub. L. 111-256124 Stat. 2643(2010).Archive is a generalized neurodevelopmental ...
and physical disabilities, including Cope's son who has severe autism
Autism, also known as autism spectrum disorder (ASD), is a neurodevelopmental disorder characterized by differences or difficulties in social communication and interaction, a preference for predictability and routine, sensory processing d ...
. Proceeds from the Terrible Towel have helped raise $6 million for the school.
Family life
Cope married Mildred Lindberg of Charleston in 1965, and the couple moved to Mt. Lebanon.
In 1972, the Copes moved to nearby Upper St. Clair.[
] Mildred died on September 20, 1994.[
] In 1999, Cope moved back to Mt. Lebanon, to a condo in the Woodridge neighborhood.[ He remained there until his final days, when he entered a Mt. Lebanon nursing home.][
Cope had three children, Elizabeth, Martha Ann, and Daniel.] Martha Ann died shortly after her birth. His son, Daniel, was born with severe autism
Autism, also known as autism spectrum disorder (ASD), is a neurodevelopmental disorder characterized by differences or difficulties in social communication and interaction, a preference for predictability and routine, sensory processing d ...
; he has lived most of his life at the Allegheny Valley School, an institution specializing in intellectual developmental disabilities. Cope devoted much of his time and energy to Pittsburgh causes addressing autism, and spoke candidly about his experiences as the parent of a child with autism and his efforts to better educate the public at large about autism.
Retirement and death
Cope announced his retirement from broadcasting on June 20, 2005, citing health concerns. Eight days later, it was announced that Cope was the recipient of the Pete Rozelle Award for "long-time exceptional contributions to radio and television in professional football." Upon his retirement, the Steelers did not replace Cope, opting instead to downsize to a two-man broadcast team.[
On October 31, 2005, Cope was honored for his lifetime accomplishments at halftime of the contest between the Steelers and the Ravens. In addition, the Steelers produced a special commemorative edition Terrible Towel with his familiar expressions printed on it. As seen on the towel, production was limited to 35,000 towels, representing 35 years of service to the Steelers. Later that season when the team advanced to ]Super Bowl XL
Super Bowl XL was an American football game between the National Football Conference (NFC) champion 2005 Seattle Seahawks season, Seattle Seahawks and the American Football Conference (AFC) champion 2005 Pittsburgh Steelers season, Pittsburgh S ...
, many Steelers fans wanted Cope to come out of retirement just to call " The one for the thumb." Cope declined partially for health reasons and partially to enjoy retirement.
A longtime heavy smoker, Cope died of respiratory failure at a Mt. Lebanon nursing home on the morning of February 27, 2008.[ In the days following his death, many ceremonies were held in his honor, including the local sporting events of the Pittsburgh Panthers college basketball team. Two days after his death, hundreds of people gathered in heavy snow in front of the Pittsburgh City Hall to honor Cope; included in the ceremony was one minute of silent Terrible Towel waving. His funeral, which was held on February 29, 2008, was private.] Due to Cope's large impact on the Pittsburgh area, Bob Smizik, a local sportswriter wrote,
List of awards and honors
Cope received many awards and honors, including:
* 1963 – E.P. Dutton Prize for "Best Magazine Sportswriting in the Nation" for his portrayal of Cassius Clay[
* 1987 – Named as a noted literary achiever by ]Hearst Corporation
Hearst Corporation, Hearst Holdings Inc. and Hearst Communications Inc. comprise an American multinational mass media and business information conglomerate owned by the Hearst family and based in Hearst Tower in Midtown Manhattan in New York ...
[
* 2004 – His profile of Howard Cosell was selected as one of 50 all-time classic articles by '']Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
''[
* 2005 – Became the first pro football announcer elected to the Radio Hall of Fame,][ he is the only sportscaster inducted who is not best known as a baseball announcer.
* 2005 – Pete Rozelle Radio-Television Award for long-time exceptional contributions to pro football in television and radio][
* 2015 – Pittsburgh Pro Football Hall of Fame
* 2022 - Pittsburgh Steelers Hall of Honor
* Held the title of "special contributor" at ''Sports Illustrated''][
* Served as a board member of the Pittsburgh chapter of the ]Autism Society of America
The Autism Society of America (ASA) was founded in 1965 by Bernard Rimland together with Ruth C. Sullivan and a small group of other parents of autistic children. Its original name was the National Society for Autistic Children; the name was chang ...
and the Pittsburgh Vintage Grand Prix[
* Co-founded the Myron Cope/]Foge Fazio
Serafino Dante "Foge" Fazio (February 28, 1938 – December 2, 2009) was an American football player and coach. He served as the head football coach at the University of Pittsburgh from 1982 to 1985. Fazio was an assistant coach with five teams ...
Golf Tournament for Autistic Children[
* The only broadcaster appointed to the ]Pro Football Hall of Fame
The Pro Football Hall of Fame is the hall of fame for professional football (gridiron), professional American football, located in Canton, Ohio. Opened on September 7, 1963, the Hall of Fame enshrines exceptional figures in the sport of profes ...
's Board of Selectors, serving for 10 years[
* The ]asteroid
An asteroid is a minor planet—an object larger than a meteoroid that is neither a planet nor an identified comet—that orbits within the Solar System#Inner Solar System, inner Solar System or is co-orbital with Jupiter (Trojan asteroids). As ...
7835 Myroncope was named in his honor in 2008.
Bibliography
* (Jim Brown's autobiography)
* (collection of articles)
*
*
* (autobiography)
* (autobiography)
References
External links
*
*
Fan site with a collection of Myron Cope soundbites
"Allegheny Valley School, Myron Cope, and The Terrible Towel"
See also
* Steeler Nation
* Pittsburgh Steelerettes
* Steely McBeam
{{DEFAULTSORT:Cope, Myron
1929 births
2008 deaths
American sports radio personalities
Autism activists
College football announcers
Jewish American sports announcers
Journalists from Pennsylvania
NFL announcers
People from Mt. Lebanon, Pennsylvania
Pete Rozelle Radio-Television Award recipients
Pittsburgh Post-Gazette people
Pittsburgh Steelers announcers
Radio personalities from Pittsburgh
Sportspeople from Pennsylvania
University of Pittsburgh alumni
Taylor Allderdice High School alumni
20th-century American journalists
American male journalists
20th-century American Jews
21st-century American Jews