EAS Sports Nutrition (formerly Experimental & Applied Sciences) was a distributor of creatine

nutritional supplements A dietary supplement is a manufactured product intended to supplement a person's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources, or that are synthetic ( ...

with approximately 300 staff, annual sales exceeding $300 million, and offices/distributors in 54 countries.

History

EAS was founded in Pacific Grove,

Monterey County, California Monterey County ( ), officially the County of Monterey, is a county (United States), county located on the Pacific Ocean, Pacific coast in the U.S. state of California. As of the 2020 United States census, its population was 439,035. The count ...

in 1992 by

biochemist Biochemists are scientists who are trained in biochemistry. They study chemical processes and chemical transformations in living organisms. Biochemists study DNA, proteins and Cell (biology), cell parts. The word "biochemist" is a portmanteau of ...

Anthony Almada, and businessman Ed Byrd. In 2012, Byrd founded EAB Lab

After discovering the possible benefits for Athlete's foot, athletes of

creatine monohydrate Creatine ( or ) is an organic compound with the nominal formula . It exists in various tautomers in solutions (among which are neutral form and various zwitterionic forms). Creatine is found in vertebrates, where it facilitates recycling of ...

supplementation, in December 1992 they acquired a kilogram of creatine and began trials. In 1993, they released the first commercially available creatine supplement intended specifically for strength and muscle enhancement under the EAS brand name Phosphagain. The product caught the eye of Bill Phillips, publisher of ''Muscle Media 2000'' (usually referred to as "MM2K"), and he began to write about its benefits in the ''Natural Supplement Review'' and his subscriber-based newsletters. In 1994 he purchased EAS from Almada and

Byrd Byrd commonly refers to: * William Byrd (c. 1540 – 1623), an English composer of the Renaissance * Richard E. Byrd (1888–1957), an American naval officer and explorer Byrd or Byrds may also refer to: Other people *Byrd (surname), including ...

, and was 100% owner of EAS until the sale to North Castle Partners. Phillips' subscriber base was the perfect platform in which to tout his new acquisition, and it was from here that EAS growth really began. He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex Protein Supplement,

Phosphagen Phosphagens, also known as macroergic compounds, are high energy storage compounds, also known as high-energy phosphate compounds, chiefly found in muscular tissue in animals. They allow a high-energy phosphate pool to be maintained in a concentra ...

and

HMB HMB may refer to: Compounds * β-Hydroxy β-methylbutyric acid, , a metabolite of the essential amino acid leucine, synthesized in the human body * Human Melanoma Black, a monoclonal antibody Languages * Humburi Senni language, spoken in Burki ...

, this eventually made EAS a leading player in the nutritional supplement industry. In 1999, North Castle Partners purchased EAS for $160 million. Phillips retained about a third of the company, which he sold in 2004. In 2005, EAS was purchased by

Abbott Laboratories Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, in the United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate k ...

for approximately $320 million in a cash-for-stock transaction and existed as a solely-owned division of Abbott. The refreshed product line focused on sports bars, drink mixes, and similar products. Abbott expanded the range of stores offering EAS products from niche stores such as GNC to mainstream stores such as

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

and

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

. In March 2011, Abbott laboratories removed the EAS brand from international markets and ceased European production of EAS products. This included the closing of the Canadian and UK country businesses and regional distribution in Europe, Australia, and New Zealand along. In August 2018, the brand was discontinued by Abbott Laboratories.

Product brands

*Myoplex Protein Supplement brand products *Phosphagen (

)

References

External links

*
Abbott Laboratories website
* {{Official website, http://www.billphillips.com, Bill Phillips' official website Companies based in Golden, Colorado Health care companies established in 1992 Sports nutrition and bodybuilding supplement companies Abbott Laboratories 1994 mergers and acquisitions 1999 mergers and acquisitions 2005 mergers and acquisitions Health care companies disestablished in 2018 1992 establishments in California 2018 disestablishments in Ohio

History

Product brands

See also

References

External links