Myer Christmas Parade was an annual event held in Melbourne, Victoria, Australia organised by Myer Pty Ltd in conjunction with the City of Melbourne. Attracting a crowd of over 40,000, the parade commenced at the top of Spring Street and ended outside Myer's flagship Melbourne store on Bourke Street. Local newsreader Jennifer Keyte and other celebrities helped televise the Parade through the city though Channel 7 Melbourne. Radio station

3AW 3AW is a talkback radio station based in Melbourne. It broadcasts on 693 kHz AM. It began transmission on 22 February 1932 as Melbourne's fifth commercial radio station. The station is owned and operated by Nine Entertainment Co. Hist ...

also broadcast the parade live. Up to 2,000 people participated annually in the parade including dancers, celebrities, musicians, sports stars and, of course,

Santa Claus Santa Claus, also known as Father Christmas, Saint Nicholas, Saint Nick, Kris Kringle, or simply Santa, is a Legend, legendary figure originating in Western Christianity, Western Christian culture who is said to Christmas gift-bringer, bring ...

, along with a host of Christmas themed floats. Marking the commencement to the Christmas period, the parade also coincided with the opening of the Myer Christmas windows. Decorated with a different Christmas themed scene each year, the iconic Melbourne attraction drew up to 1,000,000 visitors each year. The Myer Melbourne Christmas Parade was last staged in 2010. Since then, Myer has tried to resurrect the parade without success. Myer Hobart Christmas Pageant had 45 floats in 2023.

References

{{Melbourne events Festivals in Melbourne Annual events in Australia Parades in Australia Christmas and holiday season parades Recurring events disestablished in 2010 2010 disestablishments in Australia Summer events in Australia