Myer Christmas Parade was an annual event held in

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

Victoria, Australia Victoria, commonly abbreviated as Vic, is a state in southeastern Australia. It is the second-smallest state (after Tasmania), with a land area of ; the second-most-populated state (after New South Wales), with a population of over 7 million; ...

organised by

Myer Myer (stylised MYER) is an Australian mid-range to upscale department store. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and child ...

Pty Ltd in conjunction with the City of Melbourne. Attracting a crowd of over 40,000, the parade commenced at the top of Spring Street and ended outside Myer's flagship Melbourne store on

Bourke Street Bourke Street is one of the main streets in the Melbourne central business district and a core feature of the Hoddle Grid. It was traditionally the entertainment hub of inner-city Melbourne, and is now also a popular tourist destination and tr ...

. Local newsreader

Jennifer Keyte Jennifer Anne Keyte (born 21 January 1960) is an Australian journalist and news presenter. Keyte currently presents ''10 News First Melbourne'', and occasional national bulletins. She was previously a news presenter on ''Seven News'' in Melbo ...

and other celebrities helped televise the Parade through the city though Channel 7 Melbourne. Radio station 3AW also broadcast the parade live. Up to 2,000 people participated annually in the parade including dancers, celebrities, musicians, sports stars and, of course,

Santa Claus Santa Claus (also known as Saint Nicholas, Saint Nick, Father Christmas, Kris Kringle or Santa) is a legendary figure originating in Western Christian culture who is said to bring gifts during the late evening and overnight hours on Chris ...

, along with a host of Christmas themed floats. Marking the commencement to the Christmas period, the parade also coincided with the opening of the Myer Christmas windows. Decorated with a different Christmas themed scene each year, the iconic Melbourne attraction drew up to 1,000,000 visitors each year. The Myer Melbourne Christmas Parade was last staged in 2010. Since then, Myer has tried to resurrect the parade without success. Myer Hobart Christmas Pageant had 45 floats in 2023.

References

{{Melbourne events Festivals in Melbourne Annual events in Australia Parades in Australia Christmas and holiday season parades Recurring events disestablished in 2010 2010 disestablishments in Australia Summer in Australia