is a

loyalty program A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty progr ...

provided by

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...

and the successor to

Club Nintendo Club Nintendo was a customer loyalty program and magazine that was provided by Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Members o ...

. The system allows players to earn points from using software or purchasing games, which can then be spent on rewards such as digital games or discounts. The program launched worldwide in March 2016, releasing alongside Nintendo's first mobile app, ''

Miitomo ''Miitomo'' was a freemium social networking service, social networking mobile app developed by Nintendo for iOS and Android (operating system), Android devices. The app, Nintendo's first, allowed users to converse with friends by answering vari ...

''. My Nintendo was originally the name of a registration program provided by Nintendo of America that launched in 2002. It allowed users to register their games and consoles on Nintendo's website using a printed code included with the products. Select physical rewards were possible dependent upon which product title or number of products overall were registered. This service was replaced by a North American version of Club Nintendo in December 2008.

Features

By clearing various "missions", players earn three different kinds of currency; Gold Points, Platinum Points, and app-centric Platinum Points, which could be exchanged for rewards, including digital game downloads for the

Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...

and

Nintendo 3DS The is a foldable dual-screen handheld game console produced by Nintendo. Announced in March 2010 as the successor to the Nintendo DS, the console was released originally on February 26, 2011 and went through various revisions in its lifetime, ...

, discounts on software purchased from the

Nintendo eShop The is a digital distribution service for the Nintendo Switch and the Nintendo Switch 2, and formerly available via the Nintendo Network for the Wii U and Nintendo 3DS. Launched in June 2011 on the Nintendo 3DS, the Nintendo eShop served ...

or the official Nintendo online store, and other digital items such as downloadable themes for the Nintendo 3DS. Gold Points are earned by purchasing software (automatically added to account if digital purchase, physical purchase only redeemable within set time from games release) while Platinum Points are earned by performing actions such as linking with social media or signing into the Nintendo eShop or (formerly)

Miiverse Miiverse was a social network for Nintendo 3DS and Wii U that operated from 2012 to 2017. The service was created by Nintendo System Development and Hatena, and powered by the Nintendo Network. Miiverse was integrated into many video games ...

weekly. App-centric Platinum Points are earned by clearing missions within Nintendo's mobile apps, and can either be used to purchase rewards within the app or combined with regular Platinum Points to be spent on the main rewards. On March 6, 2018, the ability to use Gold Points in the Nintendo Switch eShop became available. On September 8, 2020, the first set of physical rewards was available using Platinum Points.

History

In January 2015, Nintendo announced that

would be discontinued in all regions, with announcements for a new loyalty program at a later date. Club Nintendo was discontinued in North America on June 30. In February 2016, it was announced that its replacement, My Nintendo, would launch the following month in 39 countries, alongside Nintendo's new mobile app ''

'' and the new

Nintendo Account Nintendo Account is a single sign-on user account system used for Nintendo services on various platforms. Introduced in February 2016, it is used as the account system for Nintendo-published mobile apps, as well as the Nintendo Switch and Nintendo ...

system. On December 1, 2016, My Nintendo added child account support, allowing users under 13 years to use the service with parental or guardian control. Adult user accounts can also add children between the age of 13 and 17 inclusively. On March 27, 2023, Nintendo discontinued Wii U and 3DS theme, game, and game add-on rewards, coinciding with the closure of the Wii U and 3DS eShops and the 3DS Theme Store. On February 18, 2025, Nintendo announced that Gold Points would be discontinued on March 24.

Other

My Nintendo was also the name given to a service in North America, which allowed users to register their games online to gain access to exclusive bonuses like screensavers.

Notes

References

External links

* * (Japan only) * Regional My Nintendo Store sites: ** ** ** ** {{Customer loyalty programs Nintendo Customer loyalty programs 2016 introductions