MySpace Road Tour
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''MySpace Road Tour'' was an original online
reality series Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
created and produced for
Myspace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
Australia by
production company A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...
Fremantle Limited.MySpace and Bebo launch local made-for-web TV sites
The Australian, Lara Sinclair 21 August 2008. The Australian, Simon Canning, 24 July 2008.
The series was hosted by television and radio personality Jabba and documented a cross-country journey to visit and profile MySpace Australia's 10 most extraordinary users.Neighbours firm Fremantle Media links with MySpace
The Australian, Simon Canning, 24 July 2008.
The series was sponsored by Just Car Insurance and
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
and ran from July to October 2008. It was nominated in the 2009 Australian Interactive Media Industry Association Awards for Best Use of Social Media. During MipCom in October 2008, Myspace announced plans for a second series and indicated that it was in talks with cable network
Foxtel NXE Australia Pty Ltd, trading as the Foxtel Group, is an Australian pay television company that operates cable television, direct-broadcast satellite, direct broadcast satellite television, and IPTV streaming services. It was formed in April ...
to distribute series one on television. Myspace also commented on plans to produce other versions of the ''MySpace Road Tour'' in other countries.FOXTEL HITCHES RIDE ON MYSPACE ROAD TOUR CO-PRODUCTION
, Digital Media Australia, Natalie Apostolou, Friday 17 October 2008.
The format was created by FremantleMedia Director of Digital Media
Chris Culvenor Chris Culvenor is an Australian television executive and creator-developer. He is the co-founder of Eureka Productions, a TV production company based in Los Angeles and Sydney, and was co-CEO until leaving in 2025. The company produced many prog ...
and Digital Producer Jimmy Foggo.


Entry process

In July 2008 the Australian Myspace community was invited to enter via the MySpace Road Tour entry page over a three-week period. To enter users had to submit a photo from their Myspace album, submit their Myspace profile address and write a short answer to the questions "What makes you extraordinary?" & "What extraordinary present would you buy with $10,000?" Myspace and FremantleMedia then selected the top 10 contestants.


The series

In September 2008, Jabba traveled across Australia in a bright blue
kombi Kombi may refer to: * Battle of Kombi, a 1647 battle between Ndongo-Matamba (assisted by the Dutch) and the Portuguese * '' Kombi'', a Japanese term for a comedy duo * Kombi (band), a Polish pop rock band * Kombini, a type of Japanese convenience s ...
and profiled each of the 10 contestants. Each episode, focusing on one of the contestants, was 5 to 8 minutes in duration.Digital Media Magazine July News
, Digital Media Magazine, July 2008.
At the end of each episode, Jabba asked the contestant, "What extraordinary present would they buy with the $10,000 prize?" In addition to the 10 feature episodes available on the MySpace website, users could also watch bonus content including outtake footage and "Jabba Challenge Episodes" that featured the host carrying out comedic challenges in remote Australian destinations.MySpace Road Tour Profile Page
Official MySpace Road Tour Page .
The challenges were: * Jabba trying to sell an
opal Opal is a hydrated amorphous form of silicon dioxide, silica (SiO2·''n''H2O); its water content may range from 3% to 21% by weight, but is usually between 6% and 10%. Due to the amorphous (chemical) physical structure, it is classified as a ...
in the outback town of
Lightning Ridge Lightning Ridge is a small outback town in north-western New South Wales, Australia. Part of Walgett Shire, Lightning Ridge is situated near the southern border of Queensland, about east of the Castlereagh Highway. The Lightning Ridge area is ...
. * Jabba dressed up in a
Star Wars ''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
costume while crossing the
Tasman Sea The Tasman Sea is a marginal sea of the South Pacific Ocean, situated between Australia and New Zealand. It measures about across and about from north to south. The sea was named after the Dutch explorer Abel Janszoon Tasman, who in 1642 wa ...
on the
Spirit of Tasmania TT-Line Company Pty Ltd, trading as Spirit of Tasmania, is a Tasmanian Government-owned business that has been offering ferry services between mainland Australia and Tasmania since July 1993. Navigating the Bass Strait, Spirit of Tasmania f ...
. * Jabba getting
Baz Luhrmann Mark Anthony "Baz" Luhrmann (born 17 September 1962) is an Australian film director, producer, writer, and actor whose various projects extend from film and television into opera, theatre, music, and the recording industries. He is regarded by ...
's help creating a cinematic trailer for 'Road Tour - The Movie'.


Voting and the winner

At the end of the Tour, after the final episode was posted, the entire MySpace community was invited to vote for their favorite "extraordinary contestant" via a voting application on the official MySpace Road Tour Profile Page, available for two weeks. The winner was Skarlett Saramore, the
MySpace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
obsessed pan-sexual metal drummer from Abbotsford,
New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...
who played in the band Chaingang.


Contestants


References

{{Chris Culvenor 2008 web series debuts 2008 web series endings Internet in Australia