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WMVY (88.7 FM; "Mvyradio") is a non-commercial community-oriented radio station based in the town of
Tisbury, Massachusetts Tisbury is a New England town, town located on Martha's Vineyard in Dukes County, Massachusetts, United States. The population was 4,815 at the 2020 census. Vineyard Haven, Massachusetts, Vineyard Haven is the main village/town center of Tisbury. ...
, and licensed to serve Edgartown, both on the island of
Martha's Vineyard Martha's Vineyard, often simply called the Vineyard, is an island in the U.S. state of Massachusetts, lying just south of Cape Cod. It is known for being a popular, affluent summer colony, and includes the smaller peninsula Chappaquiddick Isla ...
. The station is owned by Friends of Mvyradio, Inc., and broadcasts an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
format. Mvyradio is one of the most streamed internet radio stations in the world (consistently one of the Top 20 most-listened-to internet radio stations according to Webcast Metrics). Streams are available in multiple formats, including WMA,
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...
, and
RealAudio RealAudio, also spelled Real Audio, is a proprietary audio format developed by RealNetworks and first released in April 1995. It uses a variety of audio codecs, ranging from low-bitrate formats that can be used over dialup modems, to high-fidelit ...
, and it is a featured station on Apple's
iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...
radio tuner service.


History


On 92.7 FM

Beginning in 1981 and ending on February 8, 2013, WMVY was a commercial radio station on 92.7 FM in Tisbury. Despite being a class "A" FM signal transmitting from Martha's Vineyard, WMVY was widely listened to in both southeastern
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
(particularly the "upper" portion of Cape Cod) and the area around
Newport, Rhode Island Newport is a seaside city on Aquidneck Island in Rhode Island, United States. It is located in Narragansett Bay, approximately southeast of Providence, Rhode Island, Providence, south of Fall River, Massachusetts, south of Boston, and nort ...
(the latter via a translator station on 96.5, W243AI). During its last few years broadcasting on 92.7 FM, Mvyradio's operations were actually split between two companies. The radio station, WMVY, was owned by Aritaur Communications. The Web presence and online streaming were managed by mvyradio, LLC. A third entity, Friends of mvyradio, is a 501c(3) non-profit created to help offset streaming and programming expenses by enabling listeners to make tax deductible donations. On November 27, 2012
WBUR-FM WBUR-FM (90.9 FM) is a public radio station located in Boston, Massachusetts, owned by Boston University. Its programming is also known as WBUR News. The station is the largest of three NPR member stations in Boston, along with WGBH and W ...
, a Boston NPR affiliate, announced that subject to FCC approval, it had reached an agreement to purchase WMVY, which would become a repeater of WBUR-FM. The purchase price was $715,000. Mvyradio's programming was to be transferred to the Friends of Mvyradio as a non-commercial Internet-only station. The switch to the WBUR simulcast (under new call letters WBUA) took place on February 9, 2013 at midnight.


On 88.7 FM

On November 7, 2013, Friends of Mvyradio announced that they had bought the broadcast license for 88.7 FM from Vineyard Public Radio Inc., which was 250 watts and had the callsign WMEX. Vineyard Public Radio had originally planned to use WMEX to carry a format of
adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...
and
big band music A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s and ...
, but ran into zoning problems. WMEX began carrying Mvyradio programming at 4 p.m. on May 21, 2014, following a 20-minute
stunt A stunt is an unusual, difficult, dramatic physical feat that may require a special skill, performed for artistic purposes usually for a public audience, as on television or in theaters or cinema. Stunts are a feature of many action films. Befo ...
of ocean wave sounds. A week later, the callsign was changed to WMVI; on June 9, the WMVY callsign was assigned to the station. Also in June 2014, power was increased to 580 watts. In July 2015, power was increased to 13,000 watts, albeit using a directional antenna that reduces power westward to protect WJMF, Smithfield/Providence, which also transmits on 88.7 FM. The 13,000-watt signal covers most of Cape Cod, the Vineyard, the South Coast, and Nantucket.


Translators

From 2013 to 2018, WMVY was heard on 96.5 FM in Newport by way of leasing 102.7-HD2 (
WNPE WNPE (102.7 FM) is a public radio station, providing programming from The Public's Radio (formerly known as Rhode Island Public Radio) to southern Rhode Island from its transmitter at Narragansett Pier. It was the first FM transmitter in th ...
) from Rhode Island Public Radio; this translator now directly rebroadcasts WMVY. For a few years, beginning in June 2005, WMVY had two additional translator stations on Cape Cod: W264BA (100.7 FM) in Harwich Port and W230AW (93.9 FM) in Centerville. W230AW currently rebroadcasts
WFRQ WFRQ (93.5 FM broadcasting, FM) — branded as 93.5/94.7 Frank FM — is a radio station licensed to Harwich Port, Massachusetts. It serves the Cape Cod market with an adult hits radio format, format. The station is also heard on 102.9 WPXC (FM) ...
, while W264BA rebroadcasts
WKFY WKFY (101.5 FM) – branded as Koffee FM – is a commercial radio station licensed to East Harwich, Massachusetts, serving Cape Cod and Martha's Vineyard. It is owned by Coxswain Communications, headed by Steve Chessare, through licensee ...
on 100.5 as W263CU.


References


External links

*
Friends of mvyradio
* * {{Newport Radio MVY Adult album alternative radio stations in the United States Tourist attractions in Tisbury, Massachusetts Martha's Vineyard Radio stations established in 1981 1981 establishments in Massachusetts Radio stations established in 2014 2014 establishments in Massachusetts