MutualArt.com is an art information website that provides auction prices, personalized updates and data on a number of artists.
MutualArt.com also includes an online
art appraisals service. Premium Members have access to the site's Art Market Analysis.
History
MutualArt was founded in 2004 by
Moti Shniberg, an Israeli-born technology entrepreneur; David A. Ross, a former director of the
Whitney Museum
The Whitney Museum of American Art, known informally as "The Whitney", is a Modern art, modern and Contemporary art, contemporary American art museum located in the Meatpacking District, Manhattan, Meatpacking District and West Village neighbor ...
; and Dan Galai, a professor of business at
Hebrew University
The Hebrew University of Jerusalem (HUJI; ) is an Israeli public research university based in Jerusalem. Co-founded by Albert Einstein and Chaim Weizmann in July 1918, the public university officially opened on 1 April 1925. It is the second-ol ...
.
MutualArt acted initially as a holding company for the
Artist Pension Trust
The Artist Pension Trust (APT), which merged into the MutualArt Group in 2016, is an investment vehicle specializing in contemporary art, which aims to provide financial security and international exposure to selected artists chosen by its intern ...
. The company's CEO is Zohar Elhanani.
In 2008, MutualArt launched its online portal, mutualart.com.
At the time, its web site was reportedly one of the first examples of the
Web 2.0
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, a ...
Semantic Web
The Semantic Web, sometimes known as Web 3.0, is an extension of the World Wide Web through standards set by the World Wide Web Consortium (W3C). The goal of the Semantic Web is to make Internet data machine-readable.
To enable the encoding o ...
applied to a customer service.
The site attempted to link art collectors with artists, museums, galleries and information sources including the art publications, auction house information and prices.
[
In 2016, the company merged with the Artist Pension Trust to form the MutualArt Group.]
References
External links
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* {{cite web, author=Marion Maneker, title=Big Data and the Art World: Mutual Art, url=http://www.artmarketmonitor.com/2013/10/13/big-data-and-the-art-world-mutual-art/ , website=Art Market Monitor , date=October 13, 2013 , access-date=3 April 2015
Art websites
Internet properties established in 2008