The Musée de la Publicité () was a museum of

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

history located in the

Louvre Palace The Louvre Palace (, ), often referred to simply as the Louvre, is an iconic French palace located on the Right Bank of the Seine in Paris, occupying a vast expanse of land between the Tuileries Gardens and the church of Saint-Germain l'Auxe ...

's Rohan and Marsan wings,

1st arrondissement of Paris The 1st arrondissement of Paris (''Ier arrondissement'') is one of the 20 Arrondissements of Paris, arrondissements of the capital city of France. In spoken French, this arrondissement is colloquially referred to as ''le premier'' (the first). I ...

, at 107,

rue de Rivoli The Rue de Rivoli (; English: "Rivoli Street") is a street in central Paris, France. It is a commercial street whose shops include leading fashionable brands. It bears the name of Napoleon's early victory against the Austrian army, at the Battle o ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

. The museum first opened in 1978 as the Musée de l’Affiche, and is now a department of the

Musée des Arts Décoratifs, Paris The Musée des Arts Décoratifs (, English: ''Museum of Decorative Arts'') is a museum in Paris, France, dedicated to the exhibition and preservation of the decorative arts. Located in the city’s 1st arrondissement, the museum occupies the P ...

. Works from the former museum are regularly displayed in temporary exhibitions.

Collections

The museum focused on advertisements. It contained about 50,000

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s dating between the 18th century and World War II, with a further 50,000 posters dating from the 1950s to the present, over 20,000

film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...

advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

s, more than 30,000

newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...

and

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

advertisements, as well as radio advertisements and promotional items.

References

Musée de la Publicité

ParisInfo entry
{{authority control Defunct museums in Paris Advertising museums Decorative arts museums in France Art museums and galleries established in 1978 Musee de la Publicite Musee de la Publicite Louvre Palace Buildings and structures in the 1st arrondissement of Paris Les Arts Décoratifs

Collections

See also

References