MusicToday is an entertainment marketing company located in
Crozet, Virginia
Crozet is a census-designated place (CDP) in Albemarle County in the Commonwealth of Virginia, United States. It sits along the I-64 corridor, about west of Charlottesville and east of Staunton. Crozet is part of the Charlottesville Metropo ...
, near
Charlottesville
Charlottesville, colloquially known as C'ville, is an independent city in Virginia, United States. It is the seat of government of Albemarle County, which surrounds the city, though the two are separate legal entities. It is named after Quee ...
. The company sells presale concert tickets through
fan clubs
A fan club is an organized group of fans, generally of a celebrity. Most fan clubs are run by fans who devote considerable time and resources to support them. There are also "official" fan clubs that are run by someone associated with the pers ...
for different artists. It was founded and run by
Coran Capshaw, the manager of the
Dave Matthews Band
Dave Matthews Band (also known as DMB) is an American rock band from Charlottesville, Virginia. The band's lineup consists of Dave Matthews (lead vocals, guitar), Stefan Lessard (bass), Carter Beauford (drums), Tim Reynolds (lead guitar), R ...
and CEO of
Red Light Management. Its first fan club was Dave Matthews Band's Warehouse Fan Association.
Business model
Capshaw's business model is that of bands like the
Grateful Dead
The Grateful Dead was an American rock music, rock band formed in Palo Alto, California, in 1965. Known for their eclectic style that fused elements of rock, blues, jazz, Folk music, folk, country music, country, bluegrass music, bluegrass, roc ...
and
Phish
Phish is an American rock band formed in Burlington, Vermont, in 1983. The band consists of guitarist Trey Anastasio, bassist Mike Gordon, drummer Jon Fishman, and keyboardist Page McConnell, all of whom perform vocals, with Anastasio being the ...
, who ran mail-order presales of their concert tickets to their biggest fans. Most mail orders involved fans mailing in forms, money orders, and return postage in the event the order could not be filled. In 2005, Musictoday became the official in-arena merchandise vendor for
Madison Square Garden
Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...
. On August 1, 2006, it was announced that MusicToday was sold to major concert promoter
Live Nation
Live Nation Entertainment, Inc. is an American multinational Entertainment industry, entertainment company that was founded in 2010 following the Mergers and acquisitions, merger of Live Nation (events promoter), Live Nation and Ticketmaster. It ...
. MusicToday became a division of Live Nation subsidiary
Ticketmaster
Ticketmaster Entertainment, LLC is an American ticket sales and distribution company based in Beverly Hills, California, with operations in many countries around the world. In 2010, it merged with Live Nation under the name Live Nation Ente ...
until 2014, when the merchandise e-commerce division was sold to Delivery Agent, a multi-channel e-commerce provider focused on television. In 2017, founder
Coran Capshaw re-acquired MusicToday following the bankruptcy of Delivery Agent.
References
External links
Musictoday official website
fastcompany.com
Companies based in Virginia
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