MusicMogul.com was an online music world targeting aspiring musicians. They hoped to combine the popularity of

social-networking sites A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests ...

, music

television shows A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming platfo ...

like "

American Idol ''American Idol'' is an American Music competition, singing competition television series created by Simon Fuller, produced by Fremantle (company), Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It a ...

" and online multiplayer games.

History

Founded in 2008, Music Mogul was the product of a collaboration between professionals from the gaming and music industries: CEO Nicholas Longano, a

video game industry The video game industry is the tertiary industry, tertiary and quaternary industry, quaternary sectors of the entertainment industry that specialize in the video game development, development, marketing, distribution (marketing), distribution, ...

veteran; Chief Creative Officer & Music Supervisor

Rodney Jerkins Rodney Roy Jerkins (born July 29, 1977), better known by his stage name Darkchild, is an American record producer, rapper, and songwriter. He has collaborated with a broad range of popular artists. Jerkins has won two Grammy Awards from 19 nomi ...

, a

Grammy The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious a ...

– winning music producer; Chief Talent Operations Ray Brown, formerly with Ribeiro & Brown Management, Nu Life Entertainment and Southern Boy Entertainment.

Music Mogul Features

Competition

Registered users uploaded videos or linked

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

videos to their profile. These videos were auditions for the Music Mogul Competition. Other users can vote on each video a maximum of one time on a scale of 1 to 10. Musicians are rated both on their points and their average rating. Performers were to be selected by their online peers and an industry panel of judges to win a three-song demo deal with Rodney Jerkins’ Darkchild Productions.Wall Street Journal
/ref> One live competition was hosted in Los Angeles in August 2009, and was won by Nashville-based singer/songwriter Suzi Oravec. The site appears to be defunct as of 2010.

References

{{reflist American music websites Defunct social networking services