Music Kickup is a
cloud based record label for artists. The service was initially launched as Music Kickstarter, but it soon changed its name to Music KickUp.
It is a community
platform
Platform may refer to:
Arts
* Platform, an arts centre at The Bridge, Easterhouse, Glasgow
* ''Platform'' (1993 film), a 1993 Bollywood action film
* ''Platform'' (2000 film), a 2000 film by Jia Zhangke
* '' The Platform'' (2019 film)
* Pla ...
for musicians and
music industry
The music industry are individuals and organizations that earn money by Songwriter, writing songs and musical compositions, creating and selling Sound recording and reproduction, recorded music and sheet music, presenting live music, concerts, ...
, to create, collaborate, and support their art. It allows to
commercially publish
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...
any and everything they create, while
retaining all rights.
Roll-out plan
Music Kickup was launched at
MIDEM in 2012 with a closed alpha release. A closed beta was released in Fall 2012 and public beta on 15 July 2013.
The company aims at global coverage, but early launch focus has been in Europe – Nordics, Baltics, Germany, France, Spain and the UK.
Business model
Music Kickup acts as a label cloud service for artists to use it as their own. Music Kickup handles all contracts, rights management, and industry connections – potentially leaving the artist to concentrate on their art. The cloud label offers them support typical to major labels and specialized tools for creating, collaborating and commercially publishing with global physical and digital distribution.
The artist or band can end the contract freely at will. Cutting ties with the cloud label will not involve any fines, and any created content can be taken elsewhere immediately, or in case of recent commercially release, after a short sales curfew.
References
{{Authority control
Cloud infrastructure
Finnish record labels
Online music stores of Finland