''Music Box'' was an Italian

music television Music television is a type of television programming which focuses predominantly on playing music videos from recording artists, usually on dedicated television channels' broadcasting on satellite, cable, or streaming platforms. Music televis ...

channel, carried in Italy on

SKY Italia Sky Italia S.r.l. is an Italian satellite television platform owned by the American media conglomerate Comcast. Sky Italia also broadcasts three national free-to-air television channels: TV8, Cielo, and Sky TG24. Pay TV services on the Sky ...

History

Launched in 2003 as a

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...

channel on the

Hot Bird Hot Bird (also styled Hotbird) is a group of satellites operated by Eutelsat, located at 13 °E over the equator ( orbital position) and with a transmitting footprint over Asia, Europe, North Africa, Americas and the Middle East. Only digital r ...

satellite and broadcast in the TIMB 2 mux, Music Box has been part of

Sky Italia Sky Italia S.r.l. is an Italian satellite television platform owned by the American media conglomerate Comcast. Sky Italia also broadcasts three national free-to-air television channels: TV8, Cielo, and Sky TG24. Pay TV services on the Sky ...

pay-TV Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

channels since April 1, 2007, positioning itself on channel 717 of the Sky Box, moving on to the number 703. Sara Caruso, Guenda Goria, Gianni Sodano and Andrea C Ravallese were chosen as the first correspondents of Music Box directly by the audience through auditions held in

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

Naples Naples ( ; ; ) is the Regions of Italy, regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its Metropolitan City of N ...

and

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

. Each with their own original style, spontaneity, curiosity and freshness of their age, the four chosen had the task of telling the reality seen by a twenty-year-old. On October 5, 2005, Music Box organized and transmitted a mega-concert in collaboration with the Ministry of Health. The event was called "The Rhythm of Life". To lead it: Francesco Facchinetti, the former Miss Italy Manila Nazzaro and Andrea C Ravallese. It was also visible on

Alitalia Alitalia - Società Aerea Italiana S.p.A., operating as Alitalia (), was an Italian airline which was once the flag carrier and largest airline of Italy. The company had its head office in Fiumicino, in the Metropolitan City of Rome Capital. ...

's planes in the medium and long range and in hundreds of meeting places that spontaneously choose it as a background music video entertainment. Music Box Italia was characterized by having the musical schedule entirely chosen by users through a special messaging service or through the website of the broadcaster. 5 seconds before the end of each video clip, the Music Box software counted all the requests received and aired the video with the highest number of votes. A tracklist of preferences also appeared on the TV screen at the same time. The broadcaster also created a Facebook application to allow its viewers to vote for video clips, send messages, see their photos and status on live TV. On 31 December 2013, the channel stopped broadcasting via the Sky platform.

References

External links

''Music Box'' official site
Defunct music video networks Music television channels Television channels and stations established in 2003 Television channels and stations disestablished in 2013 Defunct television channels in Italy Italian-language television stations 2003 establishments in Italy 2013 disestablishments in Italy Music organisations based in Italy {{italy-tv-station-stub