MuscleTech is a brand of
dietary supplements
A dietary supplement is a manufactured product intended to supplement a person's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources, or that are synthetic ...
, marketed by Iovate Health Sciences Inc., which includes
Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.
History
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.
In December 2015, a settlement was reached that applies to
protein shake
A protein supplement is a dietary supplement or a Bodybuilding supplement#Protein, bodybuilding supplement, and usually comes in the form of a protein bar, protein powder, and even readily available as a protein shake. Protein supplements are usua ...
s and beverages that include MuscleTech.
In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.
In September 2018, Muscletech is partnering up
to Rob Gronkowski to create a high-protein
candy bar
A candy bar is a type of portable candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate wi ...
. In October 2018, MuscleTech partnered with Homes For Our Troops.
In April 2019, MuscleTech had partnered up with
Tough Mudder
Tough Mudder is an endurance event series in which participants attempt obstacle courses. It was co-founded by Will Dean and Guy Livingstone. The obstacles often play on common human fears, such as fire, water, electricity and fear of heights, ...
. In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon. In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.
In May 2020, a MuscleTech product made in the U.S. was linked to a death in
Spain
Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
.
MuscleTech's brand ambassadors include actor
Henry Cavill
Henry William Dalgliesh Cavill ( ; born 5 May 1983) is a British actor. He gained worldwide recognition for portraying Superman in the DC Extended Universe (DCEU), beginning with '' Man of Steel'' (2013) and reprising the role in '' Batman v S ...
, U.S. marathoner
Ryan Hall, swimsuit model
Camille Kostek
Camille Veronica Kostek (born February 19, 1992) is an American model, television presenter, and actress. She appeared in the Sports Illustrated Swimsuit Issue, ''Sports Illustrated'' Swimsuit Issue and was featured on the cover of the magazine' ...
, and figure skater
Gracie Gold
Grace Elizabeth Gold (born August 17, 1995), known as Gracie Gold, is an American figure skater. She is a 2014 Olympic bronze medalist in the team event, a six-time Grand Prix medalist (2 gold, 2 silver, 2 bronze), and a two-time U.S. nationa ...
.
In April 2021, MuscleTech is announced the addition of a new
general manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
. MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the
University of Toronto
The University of Toronto (UToronto or U of T) is a public university, public research university whose main campus is located on the grounds that surround Queen's Park (Toronto), Queen's Park in Toronto, Ontario, Canada. It was founded by ...
.
In February 2022, MuscleTech announced they are looking for their next Brand Superstar. In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.
In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.
References
External links
Official website
Sports nutrition and bodybuilding supplement companies
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