MuscleTech is a brand of

dietary supplements A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...

, marketed by Iovate Health Sciences Inc., which includes

Hydroxycut Hydroxycut is a brand of dietary supplements that is marketed as a weight loss aid. Hydroxycut was originally developed and manufactured by MuscleTech Research and Development; MuscleTech was sold to Iovate Health Sciences in 2003–2004 and decla ...

. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.

History

In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement. In December 2015, a settlement was reached that applies to

protein shake Bodybuilding supplements are dietary supplements commonly used by those involved in bodybuilding, weightlifting, mixed martial arts, and athletics for the purpose of facilitating an increase in lean body mass. Bodybuilding supplements may contai ...

s and beverages that include MuscleTech. In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein

candy bar A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ...

. In October 2018, MuscleTech partnered with Homes For Our Troops. In April 2019, MuscleTech had partnered up with Tough Mudder. In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon. In May 2020, a MuscleTech product made in the U.S. was linked to a death in

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

. MuscleTech's brand ambassadors include actor

Henry Cavill Henry William Dalgliesh Cavill ( ; born 5 May 1983) is a British actor. He is known for his portrayal of Charles Brandon in Showtime's '' The Tudors'' (2007–2010), DC Comics character Superman in the DC Extended Universe (2013–2022), Ge ...

, U.S. marathoner Ryan Hall, swimsuit model

Camille Kostek Camille Veronica Kostek (born February 19, 1992) is an American model, television host, and actress. She gained recognition for her appearances in the ''Sports Illustrated'' Swimsuit Issue, and achieved further prominence after landing a cover ...

, and figure skater Gracie Gold. In April 2021, MuscleTech is announced the addition of a new

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all ...

. MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the

University of Toronto The University of Toronto (UToronto or U of T) is a public research university in Toronto, Ontario, Canada, located on the grounds that surround Queen's Park. It was founded by royal charter in 1827 as King's College, the first institu ...

. In February 2022, MuscleTech announced they are looking for their next Brand Superstar. In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.

References

External links

Official website
Sports nutrition and bodybuilding supplement companies {{bodybuilding-stub