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Murad was a brand of cigarettes.
The New York-based Greek
Murad Cigarettes issued a series of cigarette cards featuring the university colors, pennants, and seals of various universities and colleges around 1910. Some cards also featured a vignette of a scene, some sporting like baseball, football, or golf, but others with just general scenes. Tobacco cards were often included in packs of cigarettes until the mid-twentieth century and served to stiffen the cigarette packages, advertise, and encourage product loyalty with the collectible cards.
Murad was a brand of cigarettes.
History
Turkish tobacco
Turkish tobacco is a small-leafed variety of tobacco.
Its plants usually have a greater number and smaller size of leaves than American tobacco, and are typically sun-cured. These differences can be attributed to climate, soil, cultivation, and ...
is sun-cured, which makes it more aromatic and, like flue-cured tobacco, more acidic than air- or smoke-cured tobacco, thus more suitable for cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
production.
In the early 1900s, manufactures of Turkish cigarettes tripled their sales and became legitimate competitors to leading brands.
The New York-based Greek tobacconist
A tobacconist, also called a tobacco shop, a tobacconist's shop or a smoke shop, is a retail business that sells tobacco products in various forms and the related accoutrements, such as pipes, lighters, matches, pipe cleaners, and pipe tampe ...
Soterios Anargyros produced the hand-rolled Murad cigarettes, made of pure Turkish tobacco.
Lorillard
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.
Th ...
acquired the Murad brand in 1911 through the dissolution of the Cigarette Trust, explaining the high quality of the Murad advertisements in the following years.
Marketing
Murad referenced the Oriental roots of their Turkish tobacco blends through pack art and advertising images. Surely one of the most gorgeously over-the-top ad campaigns for any cigarette was the long-running series for Murad brand made byRea Irvin
Rea Irvin (August 26, 1881 – May 28, 1972) was an American graphic artist and cartoonist. Although never formally credited as such, he served de facto as the first art editor of ''The New Yorker''. He created the Eustace Tilley cover portrait ...
.
Collectible cards
Murad Cigarettes issued a series of cigarette cards featuring the university colors, pennants, and seals of various universities and colleges around 1910. Some cards also featured a vignette of a scene, some sporting like baseball, football, or golf, but others with just general scenes. Tobacco cards were often included in packs of cigarettes until the mid-twentieth century and served to stiffen the cigarette packages, advertise, and encourage product loyalty with the collectible cards.
Decline
Nevertheless, due to the rise of American cigarettes, cigarettes containing only Turkish tobacco, like Murad,Fatima
Fatima bint Muhammad (; 605/15–632 CE), commonly known as Fatima al-Zahra' (), was the daughter of the Islamic prophet Muhammad and his wife Khadija. Fatima's husband was Ali, the fourth of the Rashidun caliphs and the first Shia imam. ...
, Helmar, Balkan Sobranie or those supplied by urban tobacconists like Fribourg & Treyer
Fribourg & Treyer was a British snuff and tobacco manufacturer and retailer. It was founded by Mr Fribourg in 1720 at 34 Haymarket, London.
They were famous for retailing Turkish tobacco.
The business became Fribourg & Treyer, after the German ...
or Sullivan Powell in London, are no longer available.
Indeed, tastes in Europe and the United States shifted away from Turkish tobacco and towards Virginia tobacco
This article contains a list of tobacco cultivars and varieties, as well as unique preparations of the tobacco leaf involving particular methods of processing the plant (e.g. cavendish tobacco).
Types
Additive-free tobacco
Dokha
D ...
, during and after the First World War.
See also
*Egyptian cigarette industry
The Egyptian cigarette industry, during the period between the 1880s and the end of the First World War, was a major export industry that influenced global fashion. It was notable as a rare example of the global periphery setting trends in the gl ...
*Turkish tobacco
Turkish tobacco is a small-leafed variety of tobacco.
Its plants usually have a greater number and smaller size of leaves than American tobacco, and are typically sun-cured. These differences can be attributed to climate, soil, cultivation, and ...
Notes
{{reflist 1900s introductions Cigarette brands