PT Multistrada Arah Sarana Tbk is an Indonesian

tire A tire (North American English) or tyre (Commonwealth English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineeri ...

manufacturer. They sell tires under the brands Achilles and Corsa. It is considered to be one of the largest tire manufacturers in Indonesia, operating factories of and , located in East Cikarang, Indonesia. Since 2019, it is a publicly-traded subsidiary of French manufacturer

Michelin Michelin ( , ), in full ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes '' région'' of France. It is the second largest t ...

Products

MASA manufactures tires for passengers cars, commercial cars, trucks, buses, and competition vehicles, as well as performance and industrial tires which are used in the international market. Multistrada Arah Sarana also manufactures tires under the brand name Achilles and Corsa, as well as Michelin,

BFGoodrich BFGoodrich is an American tire brand. Originally part of the industrial conglomerate Goodrich Corporation, it was acquired in 1990 (along with Uniroyal, then The Uniroyal Goodrich Tire Company) by the French tire maker Michelin. BFGoodrich wa ...

and Uniroyal.

History

PT Multistrada Arah Sarana Tbk or MASA, was known as PT Oroban Perkasa when it first started in 1988. They had built motorcycle tires and cars, with their own brands, which are Strada, Achilles, and Corsa. MASA received assistance from

Pirelli Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 5th-largest tyre manufacturer, and is focused on the consumer pro ...

(Italy) and Continental (Germany) to improve their manufacturing technology. During the

1997 Asian financial crisis The 1997 Asian financial crisis gripped much of East Asia, East and Southeast Asia during the late 1990s. The crisis began in Thailand in July 1997 before spreading to several other countries with a ripple effect, raising fears of a worldwide eco ...

, the company was given to Badan Penyehatan Perbankan Nasional (BPPN) to save the company. In 2004, the company then was taken under the guidance of PT Indokemika Jayatama. They made the company available for IPO in 2005. Through equity and syndicated loans, the company has been able to expand their capital and increase productivity and quality. Since then, Achilles Radial has expanded its product line into the industrial market. They started to build tires for trucks and buses with their Solid Tire or known as ST and TBR for their bus tires. The company also improved its internal quality by taking a more aggressive stance towards consumer safety. They gained their certificates for the ISP/TS 16949:2009 and ISO/IEC 17025:2008 for Quality Management System and a couple of other product certificates such as SNI, CCC, Inmetro, BIS, ECE-30, ECE-54, GSO, DOT, FMVSS 139. On 22 January 2019, it was announced that MASA was acquired by French-based manufacturer

. On 19 June that year, Michelin owns 99.64% of the share capital of Multistrada.

References

External links

* {{Michelin Corporation Manufacturing companies based in Jakarta Manufacturing companies established in 1988 Indonesian companies established in 1988 Tire manufacturers of Indonesia 2005 initial public offerings 2019 mergers and acquisitions Companies listed on the Indonesia Stock Exchange Michelin