Multimap.com was a provider of mapping and

location-based service A location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, en ...

s. Founded around 1997 and based in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

, it was acquired by

Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...

in 2007 for $50 million. It was then merged into Bing Maps. It offered street maps and door-to-door travel directions on a public web site. Other offerings included

aerial photography Aerial photography (or airborne imagery) is the taking of photographs from an aircraft or other airborne platforms. When taking motion pictures, it is also known as aerial videography. Platforms for aerial photography include fixed-wing aircr ...

, local information, and business services. Services were also offered through its partners, including accommodation, restaurant and train-ticket booking. It also sold historic and aerial photograph prints. Multimap offered discrete panning by clicking links, a form of user interaction later displaced by continuous panning 'slippy' maps. The Geo microformat was used to provide a Wikipedia map overlay generated from the official database download. This was used to browse geotagged articles.

References

Microsoft acquisitions Web mapping {{Website-stub