MullenLowe U.S. is a

Boston Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

-based advertising and marketing communications agency, a part of

MullenLowe Group MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Prof ...

owned by multinational advertising network

Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a n ...

(IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning,

direct-marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...

interactive Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but m ...

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

, and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

. Lee Newman is MullenLowe U.S.'s CEO.

History

MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in

Wenham, Massachusetts Wenham () is a town in Essex County, Massachusetts. The population was 4,979 at the time of the 2020 census. The town of Wenham, originally settled in 1635 and incorporated in 1643, has retained much of its historic character and rural scenery ...

by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul Silverman as its original

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director

Edward Boches Edward Boches (born 1954) is an American documentary photographer working in Boston and Cape Cod. He contributes regularly to the Provincetown Independent, exhibits frequently, and speaks publicly on the role of photographer as advocate. In ...

. In April 1999, Mullen Advertising, by then the largest independent agency in New England, was acquired by Interpublic Group of Companies. In October 1999, Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi. In January 2001, Interpublic merged Mullen with another of its holdings, Winston-Salem, North Carolina-based agency Long Haymes Carr (LHC). LHC was renamed as Mullen/LHC. In 2011, the agency was named to Ad Age's A-List as the third best agency in the country. In the same year, American business magazine

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan We ...

named Mullen to its top 10 innovative marketing and advertising companies. In December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO. In May 2015, Interpublic merged Mullen with global agency Lowe & Partners, creating MullenLowe Group, and Mullen's US offices were renamed as MullenLowe U.S. Mullen CEO Alex Leikikh became Worldwide CEO of MullenLowe Group. Lee Newman was appointed MullenLowe U.S. CEO.

Operations

MullenLowe U.S. is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a

manor house A manor house was historically the main residence of the lord of the manor. The house formed the administrative centre of a manor in the European feudal system; within its great hall were held the lord's manorial courts, communal meals with ...

. Additional offices are located in Los Angeles, New York City, and Winston-Salem North Carolina. The agency is part of MullenLowe Group's network of 90+ offices in over 65 locations around the world. MullenLowe U.S. belongs to the similarly-named division of the global network, MullenLowe, which focuses on brand strategy, communications planning and through-the-line advertising. MullenLowe sits alongside three other divisions of MullenLowe Group: MullenLowe Comms, Mediahub, and MullenLowe Profero.

Notable campaigns

One of MullenLowe U.S.'s more notable campaigns was creating the

Monster.com Monster.com is a global employment website owned and operated by Monster Worldwide, Inc. It was created in 1999 through the merger of The Monster Board (TMB) and Online Career Centre (OCC). It is a subsidiary of Randstad Holding, a Dutch mu ...

Super Bowl commercial ''When I Grow Up''. The agency has also gotten press coverage for its

E*TRADE E-Trade Financial Corporation (stylized as E*TRADE) is a financial services subsidiary of Morgan Stanley, which offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin ...

Superbowl ads with the tagline "Don't Get Mad, Get E-Trade".. In 2022, KFC has named MullenLowe as the brand's creative agency of record.

Notable clients past and present

References

External links

* {{Interpublic Advertising agencies of the United States Interpublic Group Companies based in Boston Companies based in Essex County, Massachusetts Economy of Detroit Economy of Pittsburgh Economy of Winston-Salem, North Carolina 1970 establishments in Massachusetts American companies established in 1970