Muck Rack is a software database company founded in 2009 by Gregory Galant and Lee Semel.
An aggregator of online news, the software is free for journalists but subscription-based for public relation offices.
According to ''Journalist Magazine'', Muck Rack indexes every tweet sent by registered journalists, and if the tweets contain a link to an article they have written, that article too is indexed. It also sends a daily email to registered members on what other journalists are talking about on
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
.
Company overview
Muck Rack was founded in
New York, and headquartered in
Miami, Florida
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
. It was founded in 2009 by entrepreneurs Gregory Galant and Lee Semel, who served as the CEO.
The company is funded by Susquehanna Growth Equity, LLC. In 2023, it announced the launch of ''PressPal.ai.''
Muck Rack has been reportedly praised for its credibility and easy work for journalists and PR Agencies.
History
Muck Rack was founded in 2009 by
Gregory Galant and
Lee Semel and they came from a Brooklyn based company called Sawhorse Media, LLC.
In 2018, Muck Rack became more notable as a news aggregator and a social network for journalist. Natasha Tynes, a journalist and author said that the site allows the users to immediately see who is sharing their link by adding a bookmark to the user's browser.
Since 2011, Muck Rack launched a software developing company. In 2023 announced the launch of their
AI called, ''PressPal.ai.''
Researches and database
Muck Rack was established for the purpose of collecting information about journalist. It also serve as a database for a user (journalist) and PR agents on subscription.
Data collected from Muck Rack are indexed as news aggregate. It helps also in twitter juggling which tells a journalist the top stories on
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
.
References
External links
Official website{{Authority control
Online mass media companies of the United States
Privately held companies of the United States
Software companies of the United States
Software companies established in 2009
2009 establishments in the United States