Sophie Rose Hinchliffe (''

née The birth name is the name of the person given upon their birth. The term may be applied to the surname, the given name or to the entire name. Where births are required to be officially registered, the entire name entered onto a births registe ...

'' Barker; born 16 February 1990), known as Mrs Hinch, is a British

influencer A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

whose

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

account features tips for home cleaning. Her cleaning books and her memoir have been included on the ''Sunday Times'' Bestseller List.

Early life

Hinchliffe was born Sophie Barker, in

Basildon Basildon ( ) is a town in Borough of Basildon, the borough of the same name, in the county of Essex, England. It had a recorded population of 115,955 at the 2021 United Kingdom census, 2021 census. In 1931, the town had a population of 1,159. ...

, Essex. Before creating her Instagram account, she was a hairdresser. She stated that she suffers from anxiety, and that cleaning helped her cope with it.

Career

Instagram

Hinchliffe created her

account, ''mrshinchhome'', in March 2018, initially to show how she and her husband were decorating their house. Within two years, she had accumulated two million followers on the platform, known as Hinchers and by the hashtag #HinchArmy. By June 2019, she had 2.5 million followers, more than 3.8 million. Her content includes stories and short 15-second videos in which she cleans and organises her home. In March 2021, ratings site

GoCompare GoCompare.com Limited, trading as Go.Compare (formerly GoCompare from 2017 until 2022, and GoCompare.com until 2017, styled as GO.COMPARE) is a Welsh financial services comparison company based in Cardiff, Wales. Its website provides compariso ...

listed her as the highest-paid 'homefluencer' or 'cleanfluencer' in the United Kingdom, second highest worldwide.

Books

In April 2019, Hinchliffe's first book, ''Hinch Yourself Happy'', sold 160,302 copies in three days, making it the second highest-selling non-fiction book in the UK at that time. Her second book, ''The Activity Journal'', was released in 2019 and reached number 1 on the ''Sunday Times'' Bestseller List. Her third book, ''The Little Book of Lists'', became the number one bestseller in the UK in April 2020, boosted by a surge in interest in cleaning and home care following the introduction of

coronavirus Coronaviruses are a group of related RNA viruses that cause diseases in mammals and birds. In humans and birds, they cause respiratory tract infections that can range from mild to lethal. Mild illnesses in humans include some cases of the comm ...

lockdown restrictions. In October 2020, her memoir, ''This Is Me'', also became a number 1 bestseller. In 2023, she published a book, ''Welcome to Hinch Farm'', with illustrations by Hannah George, dealing with the topic of children's anxiety about moving house. Hardback and ebook versions in 2023 were followed by a paperback in 2024.

Other media

This Morning This Morning may refer to: * ''This Morning'' (TV programme), a British daytime television programme * ''This Morning'' (radio program), a Canadian radio show which aired from 1997 to 2002 * ''CBS This Morning'', an American morning show, succes ...

'' has featured Mrs Hinch's cleaning tips. In March 2021, Hinchliffe's podcast, ''All the Best'', was recommended by ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

'' as 'podcast of the week'.

Product promotion

Hinchliffe's recommendations have caused a surge in sales, such as when a cleaning pad she recommended quickly sold out. In 2019 and March 2023, she was investigated by the Advertising Standards Authority for allegedly failing to make legally required disclosures that product promotions on her Instagram were paid advertisements.

Personal life

Hinchliffe lives in

Maldon Maldon (, locally ) is a town and civil parish on the Blackwater Estuary in Essex, England. It is the seat of the Maldon District and starting point of the Chelmer and Blackwater Navigation. It is known for Maldon Sea Salt which is prod ...

. She and her husband, Jamie, have three sons: Ronnie, Lennie and Vinnie. Hinchliffe suffered health problems after a

gastric band A laparoscopic adjustable gastric band, commonly called a lap-band, A band, or LAGB, is an inflatable silicone device placed around the top portion of the stomach to treat obesity, intended to decrease food consumption. Adjustable gastric band s ...

operation that resulted in her losing eight stone. She was prescribed anti-depressants due to anxiety. Hinchliffe and her son Ronnie have both been diagnosed as

autistic Autism, also known as autism spectrum disorder (ASD), is a neurodevelopmental disorder characterized by differences or difficulties in social communication and interaction, a preference for predictability and routine, sensory processing di ...

References

{{DEFAULTSORT:Hinch, Mrs 1990 births British women autobiographers English autobiographers English businesspeople English women non-fiction writers English writers with disabilities Living people People from Essex Social media influencers Autistic writers