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James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
, media personality, and businessman. His
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
videos, where he often hosts elaborate challenges and
philanthropic Philanthropy is a form of altruism that consists of "private initiatives for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...
efforts, are known for their fast pace and high production values. With over 404 million subscribers, he has the most subscribers on any YouTube channel; he is also the third-most-followed creator on
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
, with over 115 million followers. Donaldson was born in
Wichita, Kansas Wichita ( ) is the List of cities in Kansas, most populous city in the U.S. state of Kansas and the county seat of Sedgwick County, Kansas, Sedgwick County. As of the 2020 United States census, 2020 census, the population of the city was 397, ...
and raised in
Greenville, North Carolina Greenville ( ; ) is the county seat of and the most populous city in Pitt County, North Carolina, United States. It is the principal city of the Greenville, NC Metropolitan Statistical Area, and the List of municipalities in North Carolina, 12t ...
. He began posting videos to YouTube in early 2012 under the handle . His early content ranged from
Let's Play A Let's Play (LP) is a video (or screenshots accompanied by text) documenting the playthrough of a video game, often including commentary and (in some cases) a camera view of the gamer's face. A Let's Play differs from a video game walkthrough ...
s to "videos estimating the wealth of other YouTubers". He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days. His videos have become increasingly grand and extravagant. Once his channel took off, Donaldson hired some childhood friends to co-run the brand. Donaldson also runs the YouTube channels Beast Reacts (formerly BeastHacks), MrBeast Gaming, MrBeast 2 (formerly MrBeast Shorts), and the
philanthropy Philanthropy is a form of altruism that consists of "private initiatives for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private goo ...
channel Beast Philanthropy. Donaldson is the founder of MrBeast Burger, Feastables, and a co-founder of Team Trees, a fundraiser for the
Arbor Day Foundation The Arbor Day Foundation is an American 501(c)(3) nonprofit membership organization dedicated to planting trees. The Arbor Day Foundation has more than one million members and has planted more than 500 million trees in neighborhoods, communitie ...
that has raised over $24 million for its campaigns, and Lunchly, a food and snack brand similar to Lunchables. He also co-founded Team Seas, a
fundraiser Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...
for
Ocean Conservancy Ocean Conservancy (founded as The Delta Corporation) is a nonprofit environmental advocacy group based in Washington, D.C., United States. The organization seeks to promote healthy and diverse ocean ecosystems, prevent marine pollution, climate ...
and The Ocean Cleanup that has raised over $30 million. He is the creator of the reality competition television series, '' Beast Games''. In September 2024, Donaldson was one of the subjects of a class action lawsuit that alleged widespread mistreatment,
sexual harassment Sexual harassment is a type of harassment based on the sex or gender of a victim. It can involve offensive sexist or sexual behavior, verbal or physical actions, up to bribery, coercion, and assault. Harassment may be explicit or implicit, wit ...
, and unpaid expenses and wages on his ongoing reality television series. Donaldson won the Creator of the Year award four years in a row at the
Streamy Awards The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are an awards show presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and wr ...
in 2020, 2021, 2022, and 2023; he also won the Favorite Male Creator award three times at the
2022 The year began with another wave in the COVID-19 pandemic, with SARS-CoV-2 Omicron variant, Omicron spreading rapidly and becoming the dominant variant of the SARS-CoV-2 virus worldwide. Tracking a decrease in cases and deaths, 2022 saw ...
,
2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...
and 2024 Nickelodeon Kids' Choice Awards. In 2023, ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' named him one of the world's 100 most influential people. He ranked first on the ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' list for the highest-paid YouTube creator in 2024. In 2022, Forbes estimated his net worth at $500 million. In 2025 in topped forbes highest paid creator list again.


Early life and education

James Stephen Donaldson was born in
Wichita, Kansas Wichita ( ) is the List of cities in Kansas, most populous city in the U.S. state of Kansas and the county seat of Sedgwick County, Kansas, Sedgwick County. As of the 2020 United States census, 2020 census, the population of the city was 397, ...
, on May 7, 1998. He was mainly raised in
Greenville, North Carolina Greenville ( ; ) is the county seat of and the most populous city in Pitt County, North Carolina, United States. It is the principal city of the Greenville, NC Metropolitan Statistical Area, and the List of municipalities in North Carolina, 12t ...
. He moved houses often and was under the care of
au pair An au pair (; : au pairs) is a person working for, and living as part of, a homestay, host family. Typically, au pairs take on a share of the family’s responsibility for child care as well as some homemaking, housework, and receive a monetary ...
s because his parents worked long hours and served in the military. His parents divorced in 2007. In 2016, Donaldson graduated from Greenville Christian Academy, a private
evangelical Christian Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide, interdenominational movement within Protestantism, Protestant Christianity that emphasizes evangelism, or the preaching and spreading of th ...
high school in the area. He briefly attended
East Carolina University East Carolina University (ECU) is a public university in Greenville, North Carolina, United States. It is the List of universities in North Carolina by enrollment, fourth largest university in North Carolina and the only one in the state with s ...
before
dropping out Dropping out refers to leaving high school, college, university or another group for practical reasons, necessities, inability, apathy, or disillusionment with the system from which the individual in question leaves. Canada In Canada, most in ...
. While at Greenville Christian, Donaldson played baseball as an
outfielder An outfielder is a person playing in one of the three defensive positions in baseball or softball, farthest from the batter. These defenders are the left fielder, the center fielder, and the right fielder. As an outfielder, their duty is to catch ...
for several years. After dropping out of college, Donaldson and his friends attempted to analyze and understand YouTube's recommendation algorithm to create
viral video Viral videos are video, videos that become popular through viral phenomenon, a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhon ...
s. Donaldson recalled regarding this period, "There's a five-year point in my life where I was just relentlessly, unhealthily obsessed with studying virality, studying the YouTube algorithm. I woke up. I would order
Uber Eats Uber Eats is an online food ordering and delivery platform launched by the company Uber in 2014. It is operational in over 6,000 cities in 45 countries as of 2021. History Uber Eats' parent company Uber was founded in 2009 by Garrett ...
food. And then I would just sit on my computer all day just studying ''shit'' nonstop with ther YouTubers"


YouTube career


2012–2017: Early career

Donaldson uploaded his first YouTube video in February 2012, at the age of 13, under the channel name "MrBeast6000". His early content included
Let's Play A Let's Play (LP) is a video (or screenshots accompanied by text) documenting the playthrough of a video game, often including commentary and (in some cases) a camera view of the gamer's face. A Let's Play differs from a video game walkthrough ...
s focusing on ''
Minecraft ''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...
'' and '' Call of Duty: Black Ops II'', videos estimating the wealth of other
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
s, videos that offered tips to upcoming YouTube creators, and commentary on YouTube drama. Donaldson appeared infrequently in these videos. In 2015 and 2016, Donaldson gained popularity with his "Worst Intros on YouTube" series poking fun at YouTube video introductions. By mid-2016, Donaldson had around 30,000 subscribers. Donaldson dropped out of college in late 2016 to pursue a full-time career as a YouTuber. His mother disapproved of his decision and forced him to leave the family home. As his channel grew, Donaldson hired four childhood friends—Ava Kris Tyson, Chandler Hallow, Garrett Ronalds, and Jake Franklin—to contribute to his channel. Franklin left the crew in 2020. Karl Jacobs, previously a cameraman, was promoted to replace him.


2017–2020: Rise to fame

In January 2017, Donaldson published an almost day-long video of himself counting to 100,000, which became his breakthrough viral video. The ordeal took him 40 hours, with some parts sped up to "keep it under 24 hours". Donaldson gained popularity during this period with stunts, such as attempting to break glass using a hundred
megaphone A megaphone, speaking trumpet, bullhorn, blowhorn, or loudhailer is usually a portable or hand-held, cone-shaped horn (acoustic), acoustic horn used to amplifier, amplify a person's voice or other sounds and direct it in a given direction. ...
s, watching paint dry for an hour, staying underwater for 24 hours, which ended up failing due to health issues, and an unsuccessful attempt to spin a fidget spinner for a day. By 2018, Donaldson had given out $1 million through his stunts, earning him the title "YouTube's biggest
philanthropist Philanthropy is a form of altruism that consists of "private initiatives for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...
". During the PewDiePie vs. T-Series rivalry in 2018, a competition to become the most-subscribed channel on YouTube, Donaldson bought billboards and numerous television and radio advertisements to help
PewDiePie Felix Arvid Ulf Kjellberg (born 24 October 1989), better known as PewDiePie, is a Swedish YouTuber, best known for his gaming videos. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online pe ...
gain more subscribers than T-Series. During
Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...
, he purchased multiple seats for himself and his team, whose shirts spelled out "Sub 2 PewDiePie". In March 2019, Donaldson organized and filmed a real-life battle royale competition in Los Angeles with prizes totaling $200,000 (two games were played, each awarding $100,000) in collaboration with ''
Apex Legends ''Apex Legends'' is a 2019 Battle royale game, battle royale-hero shooter video game developed by Respawn Entertainment and published by Electronic Arts, set in the same science fiction universe as Respawn's ''Titanfall'' series. It is offered ...
''. ''Apex Legends'' publisher
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
sponsored the event and prize pool. Donaldson was accused of using counterfeit money in his "I Opened A FREE BANK" video, published on November 23, 2019. He later explained that he used fake money to avoid participant safety concerns and that participants received real checks after the shoot. In April 2020, Donaldson created a
rock, paper, scissors Rock, Paper, Scissors (also known by #Names, several other names and word orders) is an Intransitive game, intransitive hand game, usually played between two people, in which each player simultaneously forms one of three shapes with an outstret ...
competition stream that featured 32
influencers A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...
and a grand prize of $250,000, which, at the time, became YouTube's most-watched live
Original Originality is the aspect of created or invented works that distinguish them from reproductions, clones, forgeries, or substantially derivative works. The modern idea of originality is according to some scholars tied to Romanticism, by a notion t ...
event with 662,000 concurrent viewers. Professional
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
 player Nadeshot won the event. In October 2020, Donaldson hosted another influencer tournament. This time, it was
trivia Trivia is information and data that are considered to be of little value. Modern usage of the term ''trivia'' dates to the 1960s, when college students introduced question-and-answer contests to their universities. A board game, ''Trivial Purs ...
, featuring 24 competitors with a grand prize of $300,000. The tournament's winners were siblings Charli and Dixie D'Amelio, which caused controversy due to claims that they cheated.


2021–present: Mainstream success

On January 1, 2021, Donaldson released the "Youtube Rewind 2020, Thank God It's Over" video. In Donaldson's video, he explains that he had always believed that YouTubers "should get more say in Rewind", and with this in mind, he decided to call "hundreds of YouTubers". At the end of the video, Donaldson gives a shout-out to PewDiePie, citing him and his 2018 Rewind as the inspiration for Donaldson's Rewind. Donaldson signed a
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
and
Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...
content distribution deal with Jellysmack a month later. During a
Clubhouse Clubhouse may refer to: Locations * The meetinghouse of: ** A club (organization), an association of two or more people united by a common interest or goal ** In the United States, a country club ** In the United Kingdom, a gentlemen's club * A ...
room in February 2021, Donaldson removed entrepreneur Farokh Sarmad after he allegedly said he could not pronounce his name, a move that Sarmad later said was racist. Sarmad's claims were questioned and denied by other Clubhouse users, who were present at the call and argued against Sarmad's claims, claiming that Donaldson removed him and others to make room for women to be more inclusive. In November 2021, Donaldson uploaded " $456,000 ''Squid Game'' in Real Life!", a recreation of the survival drama
streaming television Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable t ...
series ''
Squid Game ''Squid Game'' () is a South Korean Utopian and dystopian fiction, dystopian Survival film, survival Thriller (genre)#Television, thriller horror television series created, written and directed by Hwang Dong-hyuk for Netflix. The series revol ...
'' in real life. The video had 456 people compete for a $456,000 cash prize. It was one of the most-watched YouTube videos of 2021, receiving over 130 million views within a week. A review of the video in ''
Vice A vice is a practice, behaviour, Habit (psychology), habit or item generally considered morally wrong in the associated society. In more minor usage, vice can refer to a fault, a negative character trait, a defect, an infirmity, or a bad or unhe ...
'' argued that it "badly misunderstood the anti-capitalist message of ''Squid Game''". Despite this, ''Squid Game'' creator
Hwang Dong-hyuk Hwang Dong-hyuk (; born May 26, 1971) is a South Korean film director, producer, and screenwriter. He is best known for creating the Netflix survival drama series ''Squid Game'' (2021–present) and the crime drama film ''Silenced'' (2011). D ...
has reacted positively to the recreations and parodies of the series. In December 2021, Donaldson created a third
influencer A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...
tournament featuring 15 competitors with a grand prize of $1 million. In January 2022, ''Forbes'' ranked Donaldson as YouTube's highest-earning creator, earning an estimated $54 million in 2021. ''Forbes'' stated that his income in 2021 would have placed him 40th in the 2020
Forbes Celebrity 100 Celebrity 100 was an annual list compiled and published by ''Forbes'' magazine from 1999 to 2020, preceded by the ''Forbes'' Top 40 entertainers list. Until 2014, the rankings were made based on a complex combination of factors, including earnin ...
, earning as much money as
Vin Diesel Mark Sinclair (born July 18, 1967), known professionally as Vin Diesel, is an American actor and film producer. One of the world's highest-grossing actors, he is best known for portraying Dominic "Dom" Toretto in the '' Fast & Furious'' fra ...
and
Lewis Hamilton Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver who competes in Formula One for Scuderia Ferrari, Ferrari. Hamilton has won a joint-record seven Formula One World Drivers' Championship titles—tied with M ...
did in 2020. On July 28, 2022, Donaldson surpassed 100 million subscribers on his main channel, making him the fifth channel and the second individual YouTuber to achieve the milestone. On November 17, 2022, Donaldson achieved the
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...
of "Most Subscribers for an Individual Male on YouTube" with his MrBeast channel at 112 million subscribers. The previous record holder,
PewDiePie Felix Arvid Ulf Kjellberg (born 24 October 1989), better known as PewDiePie, is a Swedish YouTuber, best known for his gaming videos. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online pe ...
, had held the record as the most subscribed YouTuber for almost ten years. Donaldson achieved one billion video views over 30 days on his main YouTube channel in November 2022. On October 15, 2023, Donaldson surpassed 200million subscribers. His
YouTube Shorts YouTube Shorts is the short-form section of the online video-sharing platform YouTube. YouTube Shorts are vertical videos that have a duration of up to 180 seconds, and has various features for user interaction. Videos were limited to 60 ...
video "Would You Fly to Paris for a Baguette?" is the most-watched video on his main YouTube channel, having more than 1.5 billion views and 56 million likes as of May 2025. On June 2, 2024, Donaldson surpassed India-based music label and film production company T-Series for the title of the most subscribed channel on YouTube, at 267 million. On July 10, 2024, Donaldson became the first YouTuber to surpass 300 million subscribers. On July 13, 2024, Donaldson uploaded his 300 million subscribers special, " 50 YouTubers Fight for $1,000,000". The video featured guest appearances from
Howie Mandel Howard Michael Mandel (born November 29, 1955) is a Canadian comedian, television personality, actor, and producer. Mandel is known for voicing Gizmo in the 1984 film ''Gremlins'' and the 1990 sequel ''Gremlins 2: The New Batch'', playing rowd ...
,
Miranda Cosgrove Miranda Taylor Cosgrove (born May 14, 1993) is an American actress, singer, and producer. A teen idol of the 2000s and early 2010s, she was listed as the highest-paid child actor of 2012 by Guinness World Records and appeared on ''Forbes " 30 ...
, and Joey Chestnut. This video reached 71 million views in the first 24 hours, becoming Donaldson's most-viewed video within its first 24 hours. In his video ''Beat Ronaldo, Win $1,000,000'',
Cristiano Ronaldo Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional Association football, footballer who plays as a Forward (association football), forward for and Captain (association football), captains both Saudi Pr ...
,
Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...
, and
Noah Lyles Noah Lyles (born July 18, 1997) is an American track and field Sprint (running), sprinter who competes in the 60 meters, 100 metres, 100 meters and 200 metres, 200 meters events. His personal best of 19.31 seconds in the 200 m is the List of Un ...
made guest appearances.
Neymar Neymar da Silva Santos Júnior (; born 5 February 1992), also known as Neymar Júnior or simply Neymar, is a Brazilian professional Association football, footballer who plays as a left winger, attacking midfielder or Forward (association foo ...
,
Stephen Curry Wardell Stephen Curry II ( ; born March 14, 1988) is an American professional basketball player and point guard for the Golden State Warriors of the National Basketball Association (NBA). Nicknamed "Chef Curry", he is widely regarded as the ...
, and
Serena Williams Serena Jameka Williams (born September 26, 1981) is an American former professional tennis player. She was ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association (WT ...
, made guest appearances in the video ''Beat Neymar, Win $500,000.'' On June 1, 2025, Donaldson became the first YouTuber to surpass 400 million subscribers.


YouTube content

In his early career, Donaldson's content usually consisted of
Let's Play A Let's Play (LP) is a video (or screenshots accompanied by text) documenting the playthrough of a video game, often including commentary and (in some cases) a camera view of the gamer's face. A Let's Play differs from a video game walkthrough ...
s, "best and worst" videos, and YouTube commentary. Donaldson's present-day videos are categorized into three genres: stunt videos, where Donaldson or other participants perform challenges that are interesting, challenging, or dangerous; "junklord" videos, where Donaldson uses a large quantity of a particular product unusually or spends an extravagant amount on it; and giveaway videos, where Donaldson gives away large amounts of money or extravagant prizes to people, usually including a competitive aspect. Giveaway videos are considered a distinctive feature of Donaldson's content. Donaldson's videos leverage YouTube's recommendation algorithm to go viral, mainly by maximizing
click-through rate Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well ...
and viewer retention. He prioritizes creating effective topics, titles, and
thumbnail Thumbnails are reduced-size versions of pictures or videos, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words. In the age of digital images, visual search engines and image-o ...
s to maximize the click-through rate. In an interview with
Lex Fridman Alexei "Lex" Fridman (; born 15 August 1983) is an American computer scientist and podcaster. Since 2018, he has hosted the ''Lex Fridman Podcast'', where he interviews notable figures from various fields such as science, technology, sports, and ...
, he stated that for him to make a viral video, it needed to be "original, creative, something people really need to see, ideally never been done before". He designed his titles to attract attention by promising outrageous stunts and using specific keywords like "24-hours" and "challenge". His thumbnails are easily understandable, clearly focused, and brightly colored. To maximize viewer retention, Donaldson paces the videos to have viewers engaged throughout. His videos typically span 10–30 minutes. He hooks viewers by explaining the premise in under half a minute at the start of the video and promises a "finale" to engage viewers until the end. Donaldson's funding for these videos mainly comes from
sponsorships Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...
, as well as Google's
AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These adver ...
program. In 2022, Donaldson was reported to spend about $1 million on each video. Donaldson uses his reaction and gaming channel to help finance his main channel, as their videos are relatively cheap to produce and make a substantial amount of money. ''
The Verge ''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, cons ...
'' noted that his revenue is self-perpetuating: "The more viral he becomes, the more brands want to work with him, and the bigger his own AdSense earnings get. He can then entice viewers with even bigger giveaway videos. It's a never ending cycle." In an interview with ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'', he stated, "I could be doing cheaper videos, ..But I just don't want to. I want to push the boundaries to go bigger, bigger." Donaldson earns passive income through merchandise, MrBeast Burger, and Feastables. , Donaldson employs over 250 people, from writers to editors to producers. Many employees include people familiar with Donaldson, such as friends and family members. In June 2025,


Business ventures


''Finger on the App''

In June 2020, Donaldson, in collaboration with
Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
-based art collective MSCHF, released a one-time multiplayer mobile game titled ''Finger on the App''. In the game, players touch their phone screen, and the last person to remove their finger from the screen wins $25,000. In the end, four people won $20,000 each after keeping their finger on the application for over 70 hours. The game was reportedly so successful that a sequel titled ''Finger on the App 2'' was planned to initially launch in December 2020. The game was postponed to February, then further delayed to March 2021 due to a flood of downloads, causing the game to crash and requiring its developers to upgrade their servers. This time, the game featured a grand prize of $100,000. The winner kept their finger on the phone screen for around 51 hours. The second-place finisher also received a prize of $20,000.


MrBeast Burger

Will Hyde, a producer for the MrBeast channel, announced in a November 2020 article with '' The Wake Weekly'' that Donaldson would launch a virtual restaurant called MrBeast Burger in December 2020. Hyde said his team worked with Virtual Dining Concepts while developing the restaurant concept. He said MrBeast Burger will sell franchise rights to serve the burgers to restaurants across the U.S., and customers can order the burgers via online delivery services. The restaurant has since expanded to include over 2,000 locations internationally. On September 4, 2022, the first physical restaurant opened in the American Dream Mall in
East Rutherford, New Jersey East Rutherford is a Borough (New Jersey), borough in Bergen County, New Jersey, Bergen County, in the U.S. state of New Jersey. It is an inner suburb, inner-ring suburb of New York City, located west of Midtown Manhattan. As of the 2020 Unit ...
.


Feastables

In January 2022, Donaldson announced the creation of a new snack company called Feastables, which started with the launching of its brand of chocolate bars called MrBeast Bar. At launch, they offered three flavors of bars: original, almond, and
quinoa Quinoa (''Chenopodium quinoa''; , from Quechuan languages, Quechua ' or ') is a flowering plant in the Amaranthaceae, amaranth family. It is a herbaceous annual plant grown as a crop primarily for its edible seeds; the seeds are high in prote ...
crunch. The launch corresponded with a sweepstakes with over $1 million in prizes, including $10,000 prize winners who could receive a chance to compete for a chocolate factory in a future video, emulating ''Charlie and the Chocolate Factory''. The video, released in June 2022, contained a series of elimination challenges where the winner won the choice of the chocolate factory or a $500,000 cash prize.
Michelin Star The ''Michelin Guides'' ( ; ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The ''Guide'' awards up to three Michelin stars for excellence to a select few restaurants in certain geographic ...
chef
Gordon Ramsay Gordon James Ramsay (; born ) is a British celebrity chef, restaurateur, television presenter, and writer. His restaurant group, List of restaurants owned or operated by Gordon Ramsay, Gordon Ramsay Restaurants, was founded in 1997 and has ...
was featured as a judge in the final challenge of the video and ultimately decided who won the cash prize. Feastables reportedly made $10million in its first few months of operation. On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves and suggested that they obscure competing products. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables exploited fans for unpaid labor. On October 2, 2023, Feastables partnered with the
Charlotte Hornets The Charlotte Hornets are an American professional basketball team based in Charlotte, North Carolina. The Hornets compete in the National Basketball Association (NBA) as a member of the Southeast Division of the Eastern Conference. The team ...
to include MrBeast's insignia on their jerseys for the
2023–24 NBA season The 2023–24 NBA season was the 78th season of the National Basketball Association (NBA). The regular season began on October 24, 2023, and ended on April 14, 2024. The NBA held their first-ever in-season tournament from November 3 to December ...
. However, the partnership has since ended. In February 2024, Feastables rebranded their chocolates, including a new shape and formula.


Lunchly

In September 2024, Donaldson announced the Lunchly brand of snack kits. The brand, marketed as a healthier alternative to Lunchables, was founded as a joint venture with fellow YouTubers Olajide "KSI" Olatunji and
Logan Paul Logan Alexander Paul (born April 1, 1995) is an American influencer, professional wrestler, Entrepreneurship, entrepreneur, boxing, boxer, and actor. He has over 23 million subscribers on his YouTube channel ''Logan Paul Vlogs'' and has ranked ...
. At launch, each box included
Prime A prime number (or a prime) is a natural number greater than 1 that is not a product of two smaller natural numbers. A natural number greater than 1 that is not prime is called a composite number. For example, 5 is prime because the only ways ...
and Feastables chocolate bars, existing products offered by the creators, along with three varieties of
turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...
with cheese and crackers,
nachos Nachos are a Tex-Mex dish consisting of tortilla chips or '' totopos'' covered with cheese or chile con queso, as well as a variety of other toppings and garnishes, often including meats (such as ground beef or grilled chicken), vegetables ( ...
with salsa and cheese, or
pizza Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...
. Lunchly faced substantial criticism on various social media platforms from individuals who questioned the lunch kit's marketing tactics and nutritional quality. Notably, YouTuber DanTDM expressed his disapproval of Lunchly by posting on his
X (formerly Twitter) Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, imag ...
profile, "This is selling crap to kids who don't know better than to trust the people who are selling it to them." There also have been reports of mold being found within the product.


Investments and partnerships

Donaldson is an investor in the tech startup Backbone, which produces the Backbone One, a controller accessory for smartphones, and the Backbone app, a content creation and social tools app for its users. In March 2021, Donaldson partnered with the Creative Juice financial network to introduce Juice Funds, a $2 million investment fund for content creators. In April 2021, Donaldson became a long-term investor and partner of
financial technology Financial technology (abbreviated as fintech) refers to the application of innovative technologies to products and services in the financial industry. This broad term encompasses a wide array of technological advancements in financial services, ...
company Current. The same month, Donaldson received backlash after fans lost significant amounts of money in a
cryptocurrency A cryptocurrency (colloquially crypto) is a digital currency designed to work through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. Individual coin ownership record ...
scheme that Donaldson had invested in and promoted. In November 2022, Donaldson partnered with
East Carolina University East Carolina University (ECU) is a public university in Greenville, North Carolina, United States. It is the List of universities in North Carolina by enrollment, fourth largest university in North Carolina and the only one in the state with s ...
to create a course centered around YouTube content creation. In May 2023, Donaldson was featured as a guest judge on Gordon Ramsay's '' Food Stars'' show. Donaldson announced that he is collaborating with James Patterson on a thriller novel, which will be published by HarperCollins in 2026.


FAST Channel

In 2023, a
free ad-supported streaming television Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by a ...
channel named Mr. Beast that shows only previously released MrBeast YouTube videos began airing on the Roku Channel service.


''Beast Games''

In March 2024, Donaldson and
Amazon MGM Studios Amazon MGM Studios is an American film and television production and distribution company owned by Amazon, and headquartered at the Culver Studios complex in Culver City, California. Launched on November 16, 2010, it took its current name on O ...
announced their plans to create a new reality competition series '' Beast Games'', set to air exclusively on Prime Video. It was set to become the biggest reality competition series, with 1,000 contestants competing for a $5million cash prize—the biggest single prize in the history of television and streaming. On December 19, 2024, Donaldson released Beast Games on Amazon Prime Video. The television show broke numerous
Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, list ...
. The show faced criticism after contestants complained that they had been denied food, water, medication, and beds during production. Several contestants were hospitalized during the first filming sessions, with over a dozen contestants claiming that various injuries had occurred while participating in the challenges and that many had been seen being removed from the arena on stretchers. A spokesperson of Donaldson would blame external factors such as the global computer systems outage caused by CrowdStrike's update to its software, "extreme weather and other unexpected logistical and communications issues". ''Beast Games'' debuted on
Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...
on December 19, 2024, with it becoming Prime Video's most watched unscripted series ever and getting 50 million viewers in 25 days. Donaldson stated that his $100 million deal with Amazon was a "poor financial decision" as he lost tens of millions of dollars from Beast Games.


Philanthropy


#TeamTrees

On October 25, 2019, Donaldson and fellow YouTuber
Mark Rober Mark Rober is an American YouTuber, engineer, inventor, and educator. He is known for his YouTube videos on popular science and do it yourself, do-it-yourself gadgets. Before he became a YouTuber, Rober was an engineer with NASA for nine years, ...
announced a collaborative fundraising challenge event on YouTube called #TeamTrees. This project aimed to raise $20 million for the
Arbor Day Foundation The Arbor Day Foundation is an American 501(c)(3) nonprofit membership organization dedicated to planting trees. The Arbor Day Foundation has more than one million members and has planted more than 500 million trees in neighborhoods, communitie ...
by January 1, 2020, and plant trees "no later than December 2022". Every donation was said to go to the Arbor Day Foundation, which pledged to plant one tree for every dollar donated. Notable YouTubers such as Rhett & Link,
Marshmello Christopher Comstock (born May 19, 1992), known professionally as Marshmello, is an American DJ and record producer. His songs "Silence (Marshmello song), Silence" (featuring Khalid (American singer), Khalid), "Wolves (Selena Gomez and Mar ...
, iJustine,
Marques Brownlee Marques Keith Brownlee (; ; born December 3, 1993), also known professionally as MKBHD, is an American YouTuber, influencer, and professional ultimate frisbee player, best known for his videos reviewing technology devices. , he has more tha ...
, The Slow Mo Guys,
Ninja A , or was a spy and infiltrator in pre-modern Japan. The functions of a ninja included siege and infiltration, ambush, reconnaissance, espionage, deception, and later bodyguarding.Kawakami, pp. 21–22 Antecedents may have existed as ear ...
, Simone Giertz, Jacksepticeye, and Smarter Every Day brought attention to the project, and the foundation began planting trees in October 2019 in U.S. national parks. On December 19 of that year, the fundraiser surpassed the $20 million goal. The project received large donations from corporate executives
Jack Dorsey Jack Patrick Dorsey (born November 19, 1976) is an American businessperson, who is a co-founder of Twitter, Inc. and its CEO during 2007–2008 and 2015–2021, as well as co-founder, principal executive officer and chairman of Block, Inc. (deve ...
, Susan Wojcicki,
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a businessman. He is known for his leadership of Tesla, SpaceX, X (formerly Twitter), and the Department of Government Efficiency (DOGE). Musk has been considered the wealthiest person in th ...
, and Tobias Lütke, as well as companies such as
Discovery Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discovery ...
,
Verizon Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...
, and PopCap. Tobias Lütke, founder and CEO of
Shopify Shopify Inc., stylized as ''shopify'', headquartered in Ottawa, Ontario, operates an e-commerce platform for retail point-of-sale systems that offers payments, marketing, shipping, inventory management, transaction management, and customer eng ...
, holds the record for the largest donation at 1,000,001 trees planted. , the original goal of 20 million trees had been far surpassed, with over 24.8 million (24,893,602) trees planted.


#TeamSeas

On October 29, 2021, Donaldson and Rober organized another collaborative challenge event on YouTube titled #TeamSeas. This project aimed to raise $30million for the
Ocean Conservancy Ocean Conservancy (founded as The Delta Corporation) is a nonprofit environmental advocacy group based in Washington, D.C., United States. The organization seeks to promote healthy and diverse ocean ecosystems, prevent marine pollution, climate ...
and The Ocean Cleanup by January 1, 2022. The $30 million goal would fund the removal of of plastic and other waste from oceans, rivers, and beaches. Donaldson and Rober enlisted thousands of content creators, including AzzyLand, DanTDM, TommyInnit, LinusTechTips, TierZoo, LEMMiNO, The Infographics Show, Hannah Stocking, Dhar Mann, and
Marques Brownlee Marques Keith Brownlee (; ; born December 3, 1993), also known professionally as MKBHD, is an American YouTuber, influencer, and professional ultimate frisbee player, best known for his videos reviewing technology devices. , he has more tha ...
. They partnered with BEN and TubeBuddy's eight million global creators initiative to promote the fundraiser. , the original $30million goal has been surpassed, with more than $34million ($34,080,191) raised.


Beast Philanthropy

On September 17, 2020, Donaldson created the YouTube channel Beast Philanthropy. In the channel's first video, Donaldson announced the charity and food bank and named Darren Margolias, who appeared previously as an executive director. According to the channel's description, it donates 100% of its advertising revenue, brand deals, and merchandise sales to charity. Notable initiatives by Beast Philanthropy include giving away 10,000 turkeys to his hometown of Greenville, donating 20,000 shoes to children in Africa, building 100 wells in Africa for villages with limited access to clean water, and gifting $300,000 worth of technology to various schools. Other initiatives by Donaldson include helping 1,000 blind people see again and 1,000 deaf people hear again, and helping 2,000 people walk again.


Controversies


Working conditions

Some former employees alleged that Donaldson nurtured a difficult work environment. In a May 2021 ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' article, Matt Turner, an editor for Donaldson from February 2018 to September 2019, claimed that Donaldson berated him almost daily, including calling him a " retard". Turner reported that he was regularly not credited for his work. Reporting by ''
Insider Insider(s) or The Insider(s) may refer to: Arts, entertainment, and media Comics * ''Insiders'', a comic series by Mark Millar and Paul Grist, published in ''Crisis'' * The Insiders, a team of DC Comics characters in the Brainiac stories * ''I ...
'' showed that Turner previously posted a video in 2018 explaining his allegations and, in October 2019, released a deleted Twitter thread that stated that he was "yelled at, bullied, called mentally retarded and replaceable by Donaldson every single day". Nate Anderson, another editor, quit after working for Donaldson for a week in 2018 over what he said were unreasonable demands and called Donaldson a perfectionist. After releasing a video describing his experience, Anderson reportedly received death threats from Donaldson's fans. Nine other employees who worked for Donaldson also stated that while he was sometimes generous, his demeanor would change when the cameras were off. Donaldson disputed these claims, saying: "We have high standards, but it's not a toxic work environment." Donaldson also claimed that he gave Turner $10,000 and suggested a job at another company at the end of his contract.


MrBeast Burger

On June 17, 2023, Donaldson expressed wishes to shut down MrBeast Burger due to quality issues, saying he regrets signing "a bad deal" with Virtual Dining Concepts, LLC, but said the company "won't let me stop even though it's terrible for my brand". On July 31, 2023, Donaldson sued Virtual Dining Concepts in federal court to end their partnership, alleging that the company damaged Donaldson's reputation by prioritizing the expansion of the MrBeast Burger brand over food quality. Donaldson also claimed he received no payment from the partnership. Virtual Dining Concepts disputed the claims, stating Donaldson had grown his reputation due to the MrBeast Burger brand, and accused Donaldson of attempting a new deal for personal gain and resorting to "bullying" when rejected. One week later, on August 7, Virtual Dining Concepts and its subsidiary, Celebrity Virtual Dining, LLC, filed a counter-suit against Donaldson and his company Beast Investments for allegedly breaching agreements, failing to honor his contractual obligations, as well as intentional tortious interference, with damages exceeding $100 million. Donaldson later dropped his lawsuit to refile the case in a state court.


Allegations against Ava Kris Tyson

On July 24, 2024, Donaldson removed Ava Kris Tyson, one of the original cast members, from the MrBeast brand following allegations against Tyson of sexual misconduct with multiple minors and of pressuring a former employee to perform sexual acts. Tyson responded by putting out her own statement, saying she willingly stepped away and that her decision to leave was mutual. Tyson defended herself, stating that she had never gone beyond making "bad edgy jokes". One of the alleged victims, going by the name LavaGS online, initially responded to the allegations by denying that he had been groomed, referring to it as "massive lies and twisting the truth", and claimed that Tyson had only "made a few edgy jokes", reaffirming Tyson's own claims. He later rescinded the statement, said that the conversations were inappropriate for his age, and acknowledged that he was a minor who did not recognize the wrongdoing at the time. He then rescinded his previous rescission by stating, "It was incredibly difficult having my name thrown around in a public forum without being given the opportunity to share the truth. Thankfully the people doing the investigation actually did reach out and gave me the opportunity to tell the truth, which I very much appreciated. I was not groomed, these were false allegations made up by other people with my name thrown in them." Donaldson released a statement saying he was hiring an independent investigator to look further into the matter. On November 1, 2024, the law firm Quinn Emanuel Urquhart & Sullivan concluded the allegations against Tyson were baseless after conducting "39 interviews of current and former employees" and reviewing "over 4.5 million documents from mobile phones, emails,
Telegrams Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas pi ...
,
Discord Discord is an instant messaging and Voice over IP, VoIP social platform which allows communication through Voice over IP, voice calls, Videotelephony, video calls, text messaging, and digital media, media. Communication can be private or take ...
s,
WhatsApp WhatsApp (officially WhatsApp Messenger) is an American social media, instant messaging (IM), and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make vo ...
s and Slack". The law firm reported, "The allegations were soundly rejected, including by alleged victims." These alleged victims have commented on the allegations as "massive lies", with one saying, "People used my name to make very serious allegations and claims without ever speaking to me."


DogPack404

On July 24, 2024, one of Donaldson's former employees, DogPack404, released a video on his YouTube channel accusing Donaldson of rigging contests, running illegal lotteries, faking his videos, faking signatures, and deceiving his fans. In a second video, DogPack404 interviewed another former employee, Jake Weddle, who described poor working conditions, including not being allowed to sleep, which caused him to develop
insomnia Insomnia, also known as sleeplessness, is a sleep disorder where people have difficulty sleeping. They may have difficulty falling asleep, or staying asleep for as long as desired. Insomnia is typically followed by daytime sleepiness, low ene ...
. The employee also stated that Donaldson hired Jake Franklin's brother-in-law, nicknamed "Delaware", despite knowing he was a registered
sex offender A sex offender (sexual offender, sex abuser, or sexual abuser) is a person who has committed a Sex and the law, sex crime. What constitutes a sex crime differs by culture and legal jurisdiction. The majority of convicted sex offenders have convi ...
who had been charged with assaulting an 11-year-old child. Franklin later claimed that he felt Delaware did "nothing wrong", in regards to the assault of the minor. DogPack404 also claimed that during the filming of one video, multiple women came forward with complaints about Donaldson's cameraman, who allegedly attempted to get them high on paint fumes and sexually assault them.


Class action lawsuit

In September 2024, a
class action lawsuit A class action A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage R ...
on behalf of five former contestants of ''Beast Games'' was filed against Donaldson, Amazon, and associated production companies in
Los Angeles Superior Court The Superior Court of Los Angeles County is the California Superior Court located in Los Angeles County. It is the largest single unified trial court in the United States. The Superior Court operates 36 courthouses throughout the county. Curr ...
. The lawsuit alleged that the ''Beast Games'' contestants experienced widespread mistreatment,
sexual harassment Sexual harassment is a type of harassment based on the sex or gender of a victim. It can involve offensive sexist or sexual behavior, verbal or physical actions, up to bribery, coercion, and assault. Harassment may be explicit or implicit, wit ...
, and unpaid expenses and wages. The lawsuit also alleged that these violations occurred to gain Nevada tax credits: "Plaintiffs and the Proposed Class ere forcedto enter into illegal contracts and provid false information to the State of Nevada to obtain unearned tax credits."


Unauthorized tour of Mayan ruins

In May 2025, the Mexican authorities threatened legal action over a video featuring MrBeast at a Mayan temple.


Personal life

Donaldson describes himself as an
introvert Extraversion and introversion are a central trait dimension in human personality theory. The terms were introduced into psychology by Carl Jung, though both the popular understanding and current psychological usage are not the same as Jung's o ...
and admits struggling to maintain a social life due to his intense focus on YouTube and work ethic. His mother, Sue, attributes his withdrawn lifestyle to their frequent relocations and his struggles with
Crohn's disease Crohn's disease is a type of inflammatory bowel disease (IBD) that may affect any segment of the gastrointestinal tract. Symptoms often include abdominal pain, diarrhea, fever, abdominal distension, and weight loss. Complications outside of the ...
. Donaldson dated YouTuber Maddy Spidell from 2019 to 2022 and began dating gaming streamer Thea Booysen in 2022. On January 1, 2025, he announced his
engagement An engagement or betrothal is the period of time between the declaration of acceptance of a marriage proposal and the marriage itself (which is typically but not always commenced with a wedding). During this period, a couple is said to be ''f ...
to Booysen, which began on December 25, 2024. In June 2023, after the OceanGate submersible ''
Titan Titan most often refers to: * Titan (moon), the largest moon of Saturn * Titans, a race of deities in Greek mythology Titan or Titans may also refer to: Arts and entertainment Fictional entities Fictional locations * Titan in fiction, fictiona ...
'' imploded in the Atlantic Ocean during a tourist expedition to the wreck of the ''Titanic'', which killed all five passengers, Donaldson claimed that he had been invited on the expedition but had declined the offer.


Political views

Donaldson has stated that he is
apolitical Apoliticism is apathy or antipathy towards all political affiliations. A person may be described as apolitical if they are uninterested or uninvolved in politics. Being apolitical can also refer to situations in which people take an unbiased p ...
because he wants to avoid alienating his audience, which would interfere with his charity goal. On a podcast in September 2022, Donaldson commented that he would consider running for president of the United States "in like 20 years", adding that the U.S. is "due for younger presidents". On July 6, 2024, during the 2024 presidential election, Donaldson wrote on Twitter, "If we lower the age to run for president I'll jump in the race." Donaldson clarified in another Twitter post that he was reiterating his apolitical position. However, he is close friends with
Logan Paul Logan Alexander Paul (born April 1, 1995) is an American influencer, professional wrestler, Entrepreneurship, entrepreneur, boxing, boxer, and actor. He has over 23 million subscribers on his YouTube channel ''Logan Paul Vlogs'' and has ranked ...
and
Jake Paul Jake Joseph Paul (born January 17, 1997) is an American Professional boxing, professional boxer, influencer and actor. He began his career posting videos on Vine (service), Vine in September 2013 and had amassed 5.3 million followers and 2 bi ...
, who endorsed Trump in 2024, and he is also a fan of
Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a businessman. He is known for his leadership of Tesla, SpaceX, X (formerly Twitter), and the Department of Government Efficiency (DOGE). Musk has been considered the wealthiest person in th ...
.


LGBT issues

In an April 2022 interview with ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'', Donaldson announced that he had left
evangelical Christianity Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide, interdenominational movement within Protestantism, Protestant Christianity that emphasizes evangelism, or the preaching and spreading of th ...
and identified as an agnostic theist. He revealed that he had once agreed with Christian opposition to homosexuality, influenced by his upbringing in the
Bible Belt The Bible Belt is a region of the Southern United States and the Midwestern state of Missouri (which also has significant Southern influence), where evangelical Protestantism exerts a strong social and cultural influence. The region has been de ...
, where religion was "beat into ishead every day". He recalled being told, "Gay people are the reason God's going to come and burn this Earth." He has since rejected those views and disavowed anti-LGBTQ rhetoric. In May 2018, ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
'' published an article on Donaldson's history of using
homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...
slurs. The article stated that Donaldson, while still a teenager, had a habit of referring to people as " fags" on Twitter and regularly treated being homosexual as a punchline and "gay" as an insult. Donaldson later removed the tweets, and in 2021, a spokesperson for Donaldson said that he had "grown up and matured into someone that doesn't speak like that". After Ava Kris (then Chris) Tyson, Donaldson's childhood friend and employee, acknowledged in April 2023 that she was receiving feminizing hormone replacement therapy, Donaldson defended her against backlash she had received: "Yeah, this is getting absurd. Chris isn't my 'nightmare' he's my friend and things are fine. All this transphobia is starting to piss me off." Tyson subsequently came out as a
trans woman A trans woman or transgender woman is a woman who was assigned male at birth. Trans women have a female gender identity and may experience gender dysphoria (distress brought upon by the discrepancy between a person's gender identity and their ...
.


Public image

Since June 2, 2024, MrBeast has been the most subscribed channel on YouTube, surpassing T-Series. A February 2021 poll from ''Insider'' showed that 70% of respondents had a favorable view of him, compared to 12% who had an unfavorable view. His channel appeals strongly to younger viewers. Donaldson also builds a parasocial relationship with his viewers by "looking directly at the camera and talking to the audience" and displaying himself as "an exciting, relatable, authentic, down-to-earth person". However, some critics have questioned Donaldson's motives and ethics. Users on social media accused Donaldson of exploiting poverty for views, deeming his content " charity porn". His philanthropy has been criticized for not addressing the root causes of systemic inequality. In response, Donaldson claimed that he does not profit from Beast Philanthropy or its videos and that all revenue goes towards charity. He also stressed the importance of the government's role in solving systemic issues. According to Charissa Cheong of ''Insider'', Donaldson becoming the most-subscribed YouTuber marks a shift in YouTube content away from traditional
vlogging A vlog (), also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one ta ...
towards elaborate high-production videos that create a more "television-like experience". She wrote, "the future of YouTube content will likely look more 'experimental' now that Donaldson's high-stakes challenges are performing so well. Creators are going to keep trying to 'push the boundaries of what is possible' by trying new and 'extreme' formats and genres." Fellow YouTuber and former
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
engineer
Mark Rober Mark Rober is an American YouTuber, engineer, inventor, and educator. He is known for his YouTube videos on popular science and do it yourself, do-it-yourself gadgets. Before he became a YouTuber, Rober was an engineer with NASA for nine years, ...
wrote that Donaldson is "constantly raising the bar for creators whether it's through re-creating ''Squid Game'' in real life or paying for the eye surgeries of 1,000 blind people". Donaldson has inspired many young YouTubers. His "extreme challenge videos" have influenced other YouTubers like Fidias and Airrack, who have made videos in a similar style.


Filmography


Films


Music videos


Awards and nominations


Publications


See also

*
List of YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ...
*
List of most-subscribed YouTube channels A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published ...
* List of most-followed TikTok accounts * Night Media


Notes


References


External links

* * {{Authority control 1998 births Living people 21st-century American businesspeople 21st-century American philanthropists American agnostics American gaming YouTubers American investors American people with disabilities American reality television producers American television hosts Businesspeople from Kansas Businesspeople from North Carolina Charity fundraisers (people) English-language YouTube channels Former evangelicals Gaming-related YouTube channels Maker Studios people Minecraft YouTubers Number-one YouTube channels in subscribers People from Greenville, North Carolina People from Wichita, Kansas People with Crohn's disease Philanthropists from North Carolina Shorty Award winners Sidemen Charity Match players Streamy Award winners Television personalities from North Carolina Television presenters with disabilities World record holders YouTube channels launched in 2012 YouTubers from Kansas YouTubers from North Carolina YouTubers with disabilities Internet memes introduced in 2018