Mr Sheen is the brand name of a range of cleaning materials, mainly floor and furniture polish, created in Australia in the 1950s by Samuel Taylor Pty Ltd. An

aerosol An aerosol is a suspension (chemistry), suspension of fine solid particles or liquid Drop (liquid), droplets in air or another gas. Aerosols can be generated from natural or Human impact on the environment, human causes. The term ''aerosol'' co ...

, the product uses a combination of

silicones In Organosilicon chemistry, organosilicon and polymer chemistry, a silicone or polysiloxane is a polymer composed of repeating units of siloxane (, where R = Organyl group, organic group). They are typically colorless oils or elastomer, rubber ...

waxes Waxes are a diverse class of organic compounds that are lipophilic, malleable solids near ambient temperatures. They include higher alkanes and lipids, typically with melting points above about 40 °C (104 °F), melting to give low ...

and

solvents A solvent (from the Latin '' solvō'', "loosen, untie, solve") is a substance that dissolves a solute, resulting in a solution. A solvent is usually a liquid but can also be a solid, a gas, or a supercritical fluid. Water is a solvent for p ...

and is currently manufactured by

Reckitt Reckitt Benckiser Group PLC, currently branded as Reckitt, formerly known as Reckitt Benckiser, is a British multinational consumer goods company headquartered in Slough, United Kingdom. It is a producer of health, hygiene and nutrition pro ...

. Mr Sheen is also available in

Jamaica Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...

Kenya Kenya, officially the Republic of Kenya, is a country located in East Africa. With an estimated population of more than 52.4 million as of mid-2024, Kenya is the 27th-most-populous country in the world and the 7th most populous in Africa. ...

, Ireland and the United Kingdom, as well as in

Zimbabwe file:Zimbabwe, relief map.jpg, upright=1.22, Zimbabwe, relief map Zimbabwe, officially the Republic of Zimbabwe, is a landlocked country in Southeast Africa, between the Zambezi and Limpopo Rivers, bordered by South Africa to the south, Bots ...

Zambia Zambia, officially the Republic of Zambia, is a landlocked country at the crossroads of Central Africa, Central, Southern Africa, Southern and East Africa. It is typically referred to being in South-Central Africa or Southern Africa. It is bor ...

and South Africa where it is called Mr Min and in Argentina where it is known as Mr Frend.

History

In the 1950s, the Australian cleaning product market lacked any aerosol-based products, hence the development of Mr Sheen by Samuel Taylor Pty Ltd, it was the first such product to be offered in the Australian market. The popularity of Mr Sheen received a large boost when the advertising agency Hansen Rubensohn developed both a

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...

and a character for the product in the late 1950s. The Australian character (supposedly modeled on one of Samuel Taylor Pty Ltd's employees at the time) was created by Vic Nicholson and Brian Henderson as a smiling, rosy-cheeked, short bald man with spectacles in a black suit (voiced by

Ross Higgins Ross Higgins (14 June 1930 – 7 October 2016) was an Australian vaudevillian, character actor, television host, comedian, singer and voice actor. He was best known for his role as Ted Bullpitt in the 1980s television situation comedy seri ...

); a jingle based on ''

Mister Gallagher and Mister Shean "Mister Gallagher and Mister Shean" is one of the most famous songs to come from vaudeville. First performed by the duo of Gallagher and Shean in the early 1920s, it became a huge hit and carried Gallagher & Shean to stardom. The music was writte ...

'' was created at the same time by Bob Gibson and Jimmy White. Both the character and jingle have proved effective branding agents in Australia, where 95% of the populace are capable of recognising the character and jingle as belonging to the Mr Sheen product range. In 1969, British multinational

consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good. W ...

company Reckitt Benckiser (then called

Reckitt & Colman Reckitt Benckiser Group PLC, currently branded as Reckitt, formerly known as Reckitt Benckiser, is a British multinational consumer goods company headquartered in Slough, United Kingdom. It is a producer of health, hygiene and nutrition produ ...

) acquired Samuel Taylor Pty Ltd; the new owners expanded the range of the product out to the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

. The British version of the character is a cartoon

caricature A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, ...

of a

First World War World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...

biplane A biplane is a fixed-wing aircraft with two main wings stacked one above the other. The first powered, controlled aeroplane to fly, the Wright Flyer, used a biplane wing arrangement, as did many aircraft in the early years of aviation. While ...

pilot (originally voiced by

Willie Rushton William George Rushton (18 August 1937 – 11 December 1996) was an English cartoonist, comedian actor and satirist who co-founded the satirical magazine ''Private Eye''. Early life Rushton was born 18 August 1937 at 3 Wilbraham Place, Chelsea, ...

in the television advertisements) who flies around the house on a dusting cloth cleaning tables, banisters and television sets, using the slogan "Mr Sheen shines umpteen things clean".

References

Cleaning product brands Cleaning product components Cleaning products Reckitt brands Australian brands 1950s establishments in Australia {{product-stub