Mr. Pizza Inc. () is a South Korean pizza chain established in 1990. It is the top pizza brand in Korea in terms of the number of

franchisees Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...

and sales. Mr. Pizza has won recognition overseas. In 2009, 2010, and 2011, China's restaurant review site ''

Dazhong Dianping Meituan ( zh, p=Měituán, c=美团, literally "beautiful group"; formerly Meituan–Dianping, literally "beautiful group–reviews") is a Chinese shopping platform for locally found consumer products and retail services including entertainment, ...

'' (大衆點評) included it as one of the "50 Restaurants Beloved by Chinese Diners;" further, the restaurant guide ''

Zagat The ''Zagat Survey'', commonly referred to as Zagat (stylized in all caps; , ) and established by Tim and Nina Zagat in 1979, is an organization which collects and correlates the ratings of restaurants by diners. For their first guide, coverin ...

'' named it the "Best Pizza Store". Mr. Pizza was the first pizza franchise to be listed on

KOSDAQ The Korean Securities Dealers Automated Quotations (KOSDAQ; ) is a trading board of Korea Exchange (KRX) in South Korea established in 1996. Initially set up by Korea Financial Investment Association as an independent stock market from the Korean ...

; in 2013, the chain had 400 outlets inside Korea and 28 stores in China, two in the United States and two in

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

. In 2010, the brand of Mr. Pizza in Japan was also fully acquired.

Overview

The founder and chairman of Mr. Pizza is Jung Woo Hyun () and the CEO and president is Moon Young Joo (). MPK Group was listed on KOSDAQ in August 2009 from Korea Pizza Corporation.

New store identity

Mr. Pizza developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.

Advertising

Mr. Pizza's September 2011

mockumentary A mockumentary (a portmanteau of ''mock'' and ''documentary'') is a type of film or television show depicting fictional events, but presented as a Documentary film, documentary. Mockumentaries are often used to analyze or comment on current event ...

-style commercial, "The True Origins of Pizza", had more than a million views on ''

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

''. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian studies professors. They stated that "the level of skill and irony that went into its making is noteworthy among commercial ads anywhere".

MPK Group Inc.

MPK Group Inc. is a restaurant company with a selection of premium brands including "Mr. Pizza", a handmade muffin and coffee franchise, "Manoffin", and "Jessica's Kitchen" Italian buffet restaurants.

References

External links

Mr. Pizza Homepage (Mr.Pizza / 미스터피자 :: 1577-0077)

Mr. Pizza blog
{{DEFAULTSORT:Mr. Pizza Pizza chains of South Korea Pizza franchises Restaurants established in 1990 South Korean companies established in 1990 Regional restaurant chains in the United States