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''Mr. Personality'' is an American
reality television series Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
broadcast by the
Fox Broadcasting Company The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an Television in the United States, American Commercial broadcasting, commercial terrestrial television, broadcast television network owned by Fox C ...
(Fox). The five-episode series premiered on April 21, 2003 and concluded on May 19, 2003. Filmed in
Malibu, California Malibu ( ; es, Malibú; Chumash: ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, situated about west of Downtown Los Angeles. It is known for its Mediterranean climate and its strip of the Mali ...
, the series followed Hayley Arp, a 26-year-old
stockbroker A stockbroker is a regulated broker, broker-dealer, or registered investment adviser (in the United States) who may provide financial advisory and investment management services and execute transactions such as the purchase or sale of stocks ...
, as she selected a suitor among a group of twenty men. In an effort for Arp to select her suitor solely based on personality, all of the men were required to wear color-coded
latex Latex is an emulsion (stable dispersion) of polymer microparticles in water. Latexes are found in nature, but synthetic latexes are common as well. In nature, latex is found as a milky fluid found in 10% of all flowering plants (angiosper ...
masks throughout the competition. Arp eliminated a predetermined amount of suitors each week until only one remained; upon selection of a final suitor, Arp was allowed to remove his mask and see his appearance. The series was hosted by American media personality
Monica Lewinsky Monica Samille Lewinsky (born July 23, 1973) is an American activist and writer. President Bill Clinton admitted to having an affair with Lewinsky while she worked at the White House as an intern in 1995 and 1996. The affair, and its repercu ...
. ''Mr. Personality'' was a part of Fox's intent to capitalize on the burgeoning success of the reality television genre. The series received unfavorable reviews from television critics, who derided the series' concept and the network's choice of casting Lewinsky as the host. The series premiered with strong ratings, however, they waned over the course of the season; the two-hour finale was condensed into a one-hour episode as a result of the series' subpar ratings. Since the series' end, several producers and contestants have voiced their regret over ''Mr. Personality''.


Format

Set on an estate in
Malibu, California Malibu ( ; es, Malibú; Chumash: ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, situated about west of Downtown Los Angeles. It is known for its Mediterranean climate and its strip of the Mali ...
, the series depicted a competition among a group of 20 men who attempted to
court A court is any person or institution, often as a government institution, with the authority to Adjudication, adjudicate legal disputes between Party (law), parties and carry out the administration of justice in Civil law (common law), civil, C ...
Hayley Arp, a 26-year-old
stockbroker A stockbroker is a regulated broker, broker-dealer, or registered investment adviser (in the United States) who may provide financial advisory and investment management services and execute transactions such as the purchase or sale of stocks ...
from
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to t ...
. Through a series of dates and social interactions, Arp was required to select a suitor among the group of men solely on the basis of their personality. In order to conceal their appearance, the men were required to wear color-coded latex masks, in which only their eyes and mouths remained visible. The men additionally were prohibited from discussing their job titles or financial status. Arp had the opportunity to get a feel for the men's appearances during one-on-one dates set in "the dark room"; on these dates, the man removed his mask in the pitch-black room and Arp was permitted to feel his face. Arp eliminated a predetermined amount of contestants from the competition every week until only one man remained. Upon elimination, the men removed their masks and revealed their appearances to Arp. The series was hosted by American media personality
Monica Lewinsky Monica Samille Lewinsky (born July 23, 1973) is an American activist and writer. President Bill Clinton admitted to having an affair with Lewinsky while she worked at the White House as an intern in 1995 and 1996. The affair, and its repercu ...
.


Production

''Mr. Personality'' was filmed in
Malibu, California Malibu ( ; es, Malibú; Chumash: ) is a beach city in the Santa Monica Mountains region of Los Angeles County, California, situated about west of Downtown Los Angeles. It is known for its Mediterranean climate and its strip of the Mali ...
, over the course of three weeks in March and April 2003. Fox searched for men between the ages of 24 and 40 to be suitors while they searched for a leading woman age 25 to 35, all of whom were required to be unmarried and
childfree Voluntary childlessness, also called being childfree, describes the voluntary choice to not have children. In most societies and for most of human history, choosing not to have children was both difficult and undesirable. The availability of rel ...
. Approximately 1,000 men were interviewed for a role in the series; the process included two interviews in addition to psychological, medical, and general background screening. Co-casting director Katy Wallin claimed that the appearance of the men was not a large consideration for producers when casting; rather, the producers sought men who had similar interests and priorities as Arp. Lewinsky, who had become well known due to the
Clinton–Lewinsky scandal The Clinton–Lewinsky scandal was a sex scandal involving Bill Clinton, the president of the United States, and Monica Lewinsky, a White House intern. Their sexual relationship lasted between 1995 and 1997. Clinton ended a televised speech in ...
, was asked by Fox to host the series in hopes that she would attract more viewers. According to series creator
Bruce Nash Bruce Mitchell Nash (born August 14, 1947) is an American reality television producer. Nash first entered reality TV with ''Before They Were Stars''. His credits include the Sci Fi Channel series ''Who Wants to Be a Superhero?'' with Stan Lee; ' ...
, "The combination of Monica Lewinsky with a concept like Mr Personality will result in a big tune-in". The masks were designed by American costume designer Tina Haatainen-Jones. The network asked Haatainen-Jones to create a mask devoid of any personality that still allowed the men the ability to easily speak. Haatainen-Jones believed the show sounded "stupid", although she accepted the work due to her status as a
freelance ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance ...
artist. In an effort to make the masks unique, Haatainen-Jones crafted them to be reminiscent of a sculpture with a beaten
metal A metal (from Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electricity and heat relatively well. Metals are typi ...
appearance. Haatainen-Jones crafted a total of 40 masks, 30 of which were metallic and 10 of which were various colors. The network additionally asked Haatainen-Jones to craft a "
chastity Chastity, also known as purity, is a virtue related to temperance. Someone who is ''chaste'' refrains either from sexual activity considered immoral or any sexual activity, according to their state of life. In some contexts, for example when ma ...
mask", which was bound by leather straps and a padlock. As a result, the mask could only be removed with a key that the network entrusted Haatainen-Jones with. The contestants did not know about the masks until they arrived in Malibu for filming; contestant Brian Karalus stated that he believed the masks were "ridiculous". Contestant Michael claimed that many of the men wore Maxi Pads underneath their masks in order to alleviate pressure on the bridge of the nose and to absorb sweat. Will Dyck, a real estate investor, won the competition and utilmately proposed to Arp.


Episodes


Reception

Alessandra Stanley of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' claimed that the series was "interesting", although she criticized its underlying appeal of "snobbism and class tension."
Lisa de Moraes Lisa de Moraes is an American television columnist. Her writings, titled "The TV Column," appeared regularly (but not on any particular schedule) in the Style section of ''The Washington Post'' from 1998 to May 2013. In June 2013, it was announced ...
of ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'' called the show's star a "chick who swallowed a large dose of Stupid Pills." In 2009, ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'' cited ''Mr. Personality'' as one of the top ten skanky reality television series.


Ratings

''Mr. Personality'' premiered to over 12 million viewers; at the time, it was 2003's highest viewed premiere of a new reality television show. The premiere placed second in its time slot, although it succeeded in the 18-to-49-year-old demographic. The premiere aired after an episode of ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to A ...
'', which assisted in boosting its viewership.


References


External links

* at the
Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and s ...
* {{IMDb title, 0356281, Mr. Personality 2000s American reality television series 2003 American television series debuts 2003 American television series endings American dating and relationship reality television series Fox Broadcasting Company reality television shows