Moving the goalposts (or shifting the goalposts) is a
metaphor
A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide, or obscure, clarity or identify hidden similarities between two different ideas. Metaphors are usually meant to cr ...
, derived from
goal
A goal or objective is an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve. People endeavour to reach goals within a finite time by setting deadlines.
A goal is roughly similar to ...
-based sports such as
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
and
hockey, that means to change the rule or criterion ("goal") of a process or competition while it is still in progress, in such a way that the new goal offers one side an advantage or disadvantage.
Etymology
This phrase is British in origin and derives from sports that use
goalposts
In sport, a goal may refer to either an instance of scoring, or to the physical structure or area where an attacking team must send the ball or Hockey puck, puck in order to Score (sport), score points. The structure of a goal varies from spor ...
. The figurative use alludes to the perceived unfairness in changing the
goal
A goal or objective is an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve. People endeavour to reach goals within a finite time by setting deadlines.
A goal is roughly similar to ...
one is trying to achieve after the process one is engaged in (such as a game of
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
) has already started.
Logical fallacy
Moving the goalposts is an
informal fallacy
Informal fallacies are a type of incorrect argument in natural language. The source of the error is not just due to the ''form'' of the argument, as is the case for formal fallacies, but can also be due to their ''content'' and ''context''. Fallac ...
in which evidence presented in response to a specific claim is dismissed and some other (often greater) evidence is demanded. That is, after an attempt has been made to score a goal, the goalposts are moved to exclude the attempt.
The problem with changing the rules of the game is that the meaning of the result is changed, too.
Use
Some include this metaphor as a description of a tactic of
workplace bullying
Workplace bullying is a persistent pattern of mistreatment from others in the workplace that causes physical and/or emotional harm. It includes verbal, nonverbal
Nonverbal communication is the transmission of messages or signals through a non ...
. In such cases, re-defining another's goals may be intentionally devised so as to assure that they will never be able to finally achieve the ever-shifting goals.
Non-metaphorical use

Deliberately moving the goalposts constitutes a
professional foul in
rugby football
Rugby football is the collective name for the team sports of rugby union or rugby league.
Rugby football started at Rugby School in Rugby, Warwickshire, England, where the rules were first codified in 1845. Forms of football in which the ball ...
and an
unfair act in
. The officials are granted ''
carte blanche'' to assess whatever penalty they see fit, including awarding the score for any attempt at a goal missed or invalidating any goal scored as a result of the moved goalposts. In both rugby and gridiron, goalposts are anchored into the ground; the distance they can be moved (most easily in gridiron by pulling down on one end of the crossbar to tilt both posts either to the left or the right) is far more restricted. Inadvertently moving the goalposts in a
touchdown celebration is an
unsportsmanlike conduct penalty of 15 yards against the offending team.
Moving goalposts is common in
ice hockey
Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...
, where physical contact with the posts is common. If the goalposts are knocked off their moorings in the course of play, play is stopped until the goal is put back in place. If the goalposts are deliberately moved to stop an opponent from scoring, the opponent may be granted a
penalty shot; if the goaltender does so, the goaltender may be ejected from the game, a rule imposed at most levels of the game in 2014 after
David Leggio deliberately moved the goalposts during a two-person breakaway, believing he would have a better chance of stopping a penalty shot. Leggio later used the tactic in the
Deutsche Eishockey Liga, where he had played since 2015; that league had not yet outlawed the maneuver, but promptly did so after Leggio's first attempt at using the tactic.
The DEL instead automatically
awards the goal to the opposing team.
The
National Hockey League
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
approved this rule in 2019.
In 2009, Danish goalkeeper
Kim Christensen was recorded on camera moving the goalposts in order to gain advantage over the opposing team. Christensen's moving the goalposts was discovered by a referee about 20 minutes into the game, but Christensen did not suffer a suspension or any fines for his actions.
In May 2022, a scandal erupted when video published by
Aftenposten
(; ; stylized as in the masthead) is Norway's largest printed newspaper by circulation as well as Norway's newspaper of record. It is based in Oslo. It sold 211,769 daily copies in 2015 (172,029 printed copies according to University of Bergen ...
showed
Viking FK's goalkeeper
Patrik Gunnarsson reducing his goal size by moving the goalposts by , after the referee inspection but prior to kickoff, in home games during the 2022 season.
See also
References
{{Bullying
Goal
Barriers to critical thinking
Cognitive inertia
Misuse of statistics
Informal fallacies
Cheating in sports