Movie Review Intelligence was a

review aggregator A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...

website which collated and analyzed

movie A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...

reviews. The site was established in 2009 by former studio executive David A. Gross, and has been described by critic Joe Williams as, "brainier than

Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...

but less exclusive than

Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...

". The site aggregated ratings from a large number of

critic A critic is a person who communicates an assessment and an opinion of various forms of creative works such as Art criticism, art, Literary criticism, literature, Music journalism, music, Film criticism, cinema, Theater criticism, theater, Fas ...

s and provided a

statistical Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a s ...

breakdown of reviews, offering visual representation of results in charts and graphs. The ratings were collected from around 65 print and broadcast critics, selected by the website. Movie Review Intelligence gave every movie an average score, by counting the ratings, grades or stars each reviewer gives a movie, and assigning a grade to those reviews which do not include a numerical value. The site also weighted each review based on the circulation the review received. Other websites use different criteria to measure reviews; for example, the aggregator Metacritic weights reviews based on the "prestige" of a reviewer, while Rotten Tomatoes does not assign weight to its ratings based on the reviewers.

Site Shut Down

Movie Review Intelligence discontinued publishing its popular aggregation website at the end of April 2013. David Gross said in a statement. "We are an independent website. As such, we do not have access to the content networks and mainstream moviegoers we set out to reach in order to continue our growth. And so we will stop at the end of April."

References

External links

Movie Review Intelligence
Internet properties established in 2009 American film review websites {{film-website-stub