A motto (derived from the
Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
, 'mutter', by way of
Italian , 'word' or 'sentence')
[ ] is a
sentence or
phrase
In grammar, a phrasecalled expression in some contextsis a group of words or singular word acting as a grammatical unit. For instance, the English language, English expression "the very happy squirrel" is a noun phrase which contains the adject ...
expressing a belief or purpose,
[ or the general motivation or intention of an individual, family, ]social group
In the social sciences, a social group is defined as two or more people who interact with one another, share similar characteristics, and collectively have a sense of unity. Regardless, social groups come in a myriad of sizes and varieties. F ...
, or organization.[ Mottos (or mottoes)][ are usually found predominantly in written form (unlike ]slogan
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...
s, which may also be expressed orally), and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. One's motto may be in any language, but Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
has been widely used, especially in the Western world
The Western world, also known as the West, primarily refers to various nations and state (polity), states in Western Europe, Northern America, and Australasia; with some debate as to whether those in Eastern Europe and Latin America also const ...
.
Language
Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
has been very common for mottos in the Western World, but for nation state
A nation state, or nation-state, is a political entity in which the State (polity), state (a centralized political organization ruling over a population within a territory) and the nation (a community based on a common identity) are (broadly ...
s, their official national language
'' ''
A national language is a language (or language variant, e.g. dialect) that has some connection— de facto or de jure—with a nation. The term is applied quite differently in various contexts. One or more languages spoken as first languag ...
is generally chosen. Examples of using other historical languages in motto language include:
*County
A county () is a geographic region of a country used for administrative or other purposesL. Brookes (ed.) '' Chambers Dictionary''. Edinburgh: Chambers Harrap Publishers Ltd, 2005. in some nations. The term is derived from the Old French denoti ...
of Somerset
Somerset ( , ), Archaism, archaically Somersetshire ( , , ) is a Ceremonial counties of England, ceremonial county in South West England. It is bordered by the Bristol Channel, Gloucestershire, and Bristol to the north, Wiltshire to the east ...
in England: (All the men of Somerset), Old English
Old English ( or , or ), or Anglo-Saxon, is the earliest recorded form of the English language, spoken in England and southern and eastern Scotland in the Early Middle Ages. It developed from the languages brought to Great Britain by Anglo-S ...
.
* South Cambridgeshire in the English Fens: (Nothing without work), Dutch, originally the motto of Dutchman Cornelius Vermuyden, who drained The Fens in the 17th century.
*South Africa
South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
: ''ǃke e: ǀxarra ǁke'' (Unity in diversity), ǀXam.
*Shire
Shire () is a traditional term for an administrative division of land in Great Britain and some other English-speaking countries. It is generally synonymous with county (such as Cheshire and Worcestershire). British counties are among the oldes ...
of Shetland
Shetland (until 1975 spelled Zetland), also called the Shetland Islands, is an archipelago in Scotland lying between Orkney, the Faroe Islands, and Norway, marking the northernmost region of the United Kingdom. The islands lie about to the ...
: ''Með lögum skal land byggja'' (By law shall the land be built up), Old Norse
Old Norse, also referred to as Old Nordic or Old Scandinavian, was a stage of development of North Germanic languages, North Germanic dialects before their final divergence into separate Nordic languages. Old Norse was spoken by inhabitants ...
.
A canting motto is one that contains word play
Word play or wordplay (also: play-on-words) is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, ph ...
. For example, the motto of the Earl of Onslow is ''Festina lente'' (literally 'make haste slowly'), punningly interpreting 'on slow'. Similarly, the motto of the Burgh of Tayport, ''Te oportet alte ferri'' (It is incumbent on you to carry yourself high), is a cant on 'Tayport at auld Tay Ferry', also alluding to the local lighthouse. The motto of the U.S. Federal Bureau of Investigation
The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
, ''Fidelity, Bravery, Integrity'', is a backronym
A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...
of the letters F.B.I.
List of examples
*'' United in diversity'', the motto of the European Union
The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...
(EU)
*''In God We Trust
"In God We Trust" (also rendered as "In God we trust") is the United States national motto, official motto of the United States as well as the motto of the U.S. state of Florida, along with the nation of Nicaragua (Spanish language, Spanish: '' ...
'', the motto of the United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
(US)
*''Je Maintiendrai Châlons (French for "I will maintain Châlons"), often abbreviated as Je maintiendrai'' (French for "I will maintain"), the motto of the Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
*'' Dieu et mon droit'' (French for "God and my right"), is the motto of the monarch of the United Kingdom
The monarchy of the United Kingdom, commonly referred to as the British monarchy, is the form of government used by the United Kingdom by which a hereditary monarch reigns as the head of state, with their powers Constitutional monarchy, regula ...
. It appears on a scroll beneath the shield of the version of the coat of arms of the United Kingdom
The royal coat of arms of the United Kingdom, also referred to as the royal arms, are the arms of dominion of the British monarch, currently Charles III. They are used by the Government of the United Kingdom and by other The Crown, Crown instit ...
.
*'' Unus pro omnibus, omnes pro uno'' (Latin for "One for all, all for one"), unofficial motto of Switzerland
Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
*'' Post tenebras lux'' (Latin for "Light After Darkness"), motto of University of Geneva
The University of Geneva (French: ''Université de Genève'') is a public university, public research university located in Geneva, Switzerland. It was founded in 1559 by French theologian John Calvin as a Theology, theological seminary. It rema ...
*'' United we stand, divided we fall''
Mottos in heraldry
In heraldry
Heraldry is a discipline relating to the design, display and study of armorial bearings (known as armory), as well as related disciplines, such as vexillology, together with the study of ceremony, Imperial, royal and noble ranks, rank and genealo ...
, a motto is often found ''below'' the shield in a banderole in the compartment. This placement stems from the Middle Ages
In the history of Europe, the Middle Ages or medieval period lasted approximately from the 5th to the late 15th centuries, similarly to the post-classical period of global history. It began with the fall of the Western Roman Empire and ...
, in which the vast majority of nobles
Nobility is a social class found in many societies that have an aristocracy. It is normally appointed by and ranked immediately below royalty. Nobility has often been an estate of the realm with many exclusive functions and characteristics. T ...
possessed a coat of arms
A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the last two being outer garments), originating in Europe. The coat of arms on an escutcheon f ...
complete with a motto. In the case of Scottish heraldry, it is mandated to appear ''above'' the crest and is called slogan (see: Slogan (heraldry)). The word 'slogan' is an Anglicisation of the Scottish Gaelic ''sluagh-ghairm'' (''sluagh'' "army, host" + ''gairm'' "cry"). There are several notable slogans which are thought to originate from a battle or war cries. In heraldic literature, the terms 'rallying cry' respectively 'battle banner' are also common. Spanish coats of arms may display a motto in the bordure of the shield.
In English heraldry, mottos are not granted with armorial bearings, and may be adopted and changed at will. In Scottish heraldry, mottos can only be changed by re-matriculation, with the Lord Lyon King of Arms
The Right Honourable the Lord Lyon King of Arms, the head of Lyon Court, is the most junior of the Great Officer of State, Great Officers of State in Scotland and is the Scotland, Scottish official with responsibility for regulating heraldry i ...
. Although unusual in England, and perhaps outside English heraldic practice, there are some examples, such as in Belgium
Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
, of the particular appearance of the motto scroll and letters thereon being blazoned; a prominent example is the obverse of the Great Seal of the United States
The Great Seal is the seal of the United States. The phrase is used both for the Seal (emblem), impression device itself, which is kept by the United States secretary of state, and more generally for the impression it produces. The Obverse and r ...
(which is a coat of arms and follows heraldic conventions), the blazon for which specifies that the motto scroll is held in the beak of the bald eagle
The bald eagle (''Haliaeetus leucocephalus'') is a bird of prey found in North America. A sea eagle, it has two known subspecies and forms a species pair with the white-tailed eagle (''Haliaeetus albicilla''), which occupies the same niche ...
serving as the escutcheon's supporter.
File:Coat of Arms of The City of London.svg, Motto "Domine dirige nos" (Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
for 'Lord, guide us') ''below'' the Coat of arms of the City of London
File:Porin vaakuna.svg, Motto ''Deus protector noster'' (Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
for 'God is our protector') ''below'' the arms of Pori
Pori (; ; ) is a city in Finland and the regional capital of Satakunta. It is located on the west coast of the country, on the Gulf of Bothnia. The population of Pori is approximately , while the Pori sub-region, sub-region has a population of a ...
File:Coa Scotland Brim-DeForest of Balvaird Castle, Baron of Balvaird big.svg, ''Above'' the crest is the slogan (see: Slogan (heraldry), most traditional in Scottish heraldry) or the war cry, Arms of Brady Brim-DeForest, Baron of Balvaird
Ship
A ship is a large watercraft, vessel that travels the world's oceans and other Waterway, navigable waterways, carrying cargo or passengers, or in support of specialized missions, such as defense, research and fishing. Ships are generally disti ...
s and submarine
A submarine (often shortened to sub) is a watercraft capable of independent operation underwater. (It differs from a submersible, which has more limited underwater capability.) The term "submarine" is also sometimes used historically or infor ...
s in the Royal Navy
The Royal Navy (RN) is the naval warfare force of the United Kingdom. It is a component of His Majesty's Naval Service, and its officers hold their commissions from the King of the United Kingdom, King. Although warships were used by Kingdom ...
(RN) each have a badge
A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and fir ...
and motto, as do units of the Royal Air Force
The Royal Air Force (RAF) is the Air force, air and space force of the United Kingdom, British Overseas Territories and Crown Dependencies. It was formed towards the end of the World War I, First World War on 1 April 1918, on the merger of t ...
(RAF).
Mottos in literature
In literature
Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially novels, Play (theatre), plays, and poetry, poems. It includes both print and Electroni ...
, a motto is a sentence, phrase, poem, or word; prefixed to an essay, chapter, novel, or the like, suggestive of its subject matter. It is a short, suggestive expression of a guiding principle for the written material that follows.[
For example, ]Robert Louis Stevenson
Robert Louis Stevenson (born Robert Lewis Balfour Stevenson; 13 November 1850 – 3 December 1894) was a Scottish novelist, essayist, poet and travel writer. He is best known for works such as ''Treasure Island'', ''Strange Case of Dr Jekyll ...
's '' Travels with a Donkey in the Cévennes'' uses mottos at the start of each section.
See also
*Epigram
An epigram is a brief, interesting, memorable, sometimes surprising or satirical statement. The word derives from the Greek (, "inscription", from [], "to write on, to inscribe"). This literary device has been practiced for over two millennia ...
*Epitaph
*''Hendiatris''
*List of Latin phrases
*List of mottos
*List of national mottos
*Mission statement
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...
*Slogan
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...
*Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...
References
{{Authority control
Ethical principles
Motivation
Intention
External devices in achievements
category:Phaleristics