is the seventh physical single by J-pop artist

Kyary Pamyu Pamyu , known professionally as Kyary Pamyu Pamyu (Hiragana: ), is a Japanese singer, model and tarento. Her public image is associated with Japan's ''kawaii'' and ''decora (style), decora'' culture, centered in the Harajuku neighborhood of Tokyo. Ky ...

, released on November 6, 2013, in both regular and limited editions. The song is used for the Japanese Cellphone company au's "Smart Value" commercials, in which she is featured as a guest star. The B-Side "Sungoi Aura" is used for

Sunstar Sunstar or Sun Star may refer to: Astronomy *The Sun Newspapers * '' Merced Sun-Star'' in California, United States * ''Sun Star'' (Alaska), a student newspaper in Alaska, United States * '' SunStar'' in the Philippines :* '' SunStar Cebu' ...

's "Ora 2" Toothpaste commercials. The single's title is a mixture of the Japanese word ''

mottainai is a Japanese phrase conveying a sense of regret over waste, or to state that one does not deserve something because it is too good. The term can be translated to English as "What a waste!" or the old saying, "Waste not, want not." Japanese e ...

'', usually meaning wasteful but precious here, and the phrase Night Land. The music video was released on 23 October 2013.

Development

The song was first used on the latest au commercial aired in October, featuring Kyary dancing with the Mottainai Ghosts. Composer and Producer

Yasutaka Nakata is a Japanese music producer and DJ. He formed the group capsule (band), capsule in 1997 with vocalist Toshiko Koshijima and himself as composer and record producer. The group debuted in 2001 with the song "Sakura". He is known for being the ...

of Capsule stated that the song is made for the commercial itself, on which the song is full of dreams and wishes. Both covers for the single will reflect the name and theme on which it is based. The regular edition will be themed with "Wasteful Fantasy", depicting Kyary transforming into an animal while surrounded with fruits and vegetables. The limited edition version will have an "Incredible Fantasy" theme, which has Kyary wearing a wig with apple and orange skins, showing off its "Mottainai" nature.

Track listing

Reception

The music video was highly praised by critics. ''

Oyster Oyster is the common name for a number of different families of salt-water bivalve molluscs that live in marine or brackish habitats. In some species, the valves are highly calcified, and many are somewhat irregular in shape. Many, but no ...

'' wrote about the video, "Probably just cease whatever you're doing now, and watch this, for the simple fact that it's superior." ''

The Fader ''The Fader'' is a magazine established in 1999 as an outlet for Cornerstone Agency, a marketing and public relations firm established by Rob Stone and Jon Cohen. The magazine covers music, style and culture. History and work It is owned by T ...

'' wrote of the video, "“Mottai Night Land” is a tour de force, featuring a catchy hook, a dance with the moon, an anime segment and oiled-up bikini dancers." ''

Spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...

'' write, "... it's a thing to behold. The ever-kawaii singer dances with a moon man, eats a muffin man's head, and snoozes with a bubble coming out of her face in a brightly colored, constantly eye-popping clip... The overall effect is something like the difference between someone telling you their crazy dream and actually inviting you into it." The music video's visual design is also heavily influenced by

Tim Burton Timothy Walter Burton (born August 25, 1958) is an American filmmaker and producer. Known for popularizing Goth subculture, Goth culture in the American film industry, Burton is famous for his Gothic film, gothic horror and dark fantasy films. ...

The Nightmare Before Christmas ''The Nightmare Before Christmas'' (formerly known as ''Tim Burton's The Nightmare Before Christmas'') is a 1993 American stop motion Animation, animated Gothic film, gothic musical film, musical fantasy film directed by Henry Selick in his f ...

Personnel

Credits adapted from liner notes. *Steve Nakamura – art director, designer *Shinji Konishi – hair, make-up *Takeshi Hanzawa – photographer *

Kumiko Iijima is a Japanese former tennis player. She preferred playing on the ITF Women's Circuit The ITF Women's World Tennis Tour, previously known as the ITF Women's Circuit, is a series of professional tennis tournaments run by the International Ten ...

– stylist

References

External links

{{authority control 2013 singles Songs written by Yasutaka Nakata Kyary Pamyu Pamyu songs Song recordings produced by Yasutaka Nakata 2013 songs Unborde singles