Motorola Aura (model no. R1), also marketed as MOTOAURA, is a

luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, a tax on products not considered essential, such as speedboats or diamonds. **Luxury tax (sports), a ...

mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...

introduced by

Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...

in October 2008 for the

GSM The Global System for Mobile Communications (GSM) is a family of standards to describe the protocols for second-generation (2G) digital cellular networks, as used by mobile devices such as mobile phones and Mobile broadband modem, mobile broadba ...

network. The Aura R1 was launched with a price of approximately . It features a 2 megapixel camera, 2 GB of internal memory, and a user interface optimized for its circular display, which is a 1.55" screen with a resolution of 300 DPI.

Marketing

Motorola’s advertising focused on the device's design, which included a circular display and 300° swivel,

stainless steel Stainless steel, also known as inox, corrosion-resistant steel (CRES), or rustless steel, is an iron-based alloy that contains chromium, making it resistant to rust and corrosion. Stainless steel's resistance to corrosion comes from its chromi ...

body, and

sapphire Sapphire is a precious gemstone, a variety of the mineral corundum, consisting of aluminium oxide () with trace amounts of elements such as iron, titanium, cobalt, lead, chromium, vanadium, magnesium, boron, and silicon. The name ''sapphire ...

camera lens. It also came packaged in a

wooden Wood is a structural tissue/material found as xylem in the stems and roots of trees and other woody plants. It is an organic materiala natural composite of cellulosic fibers that are strong in tension and embedded in a matrix of lignin t ...

box upon purchase.

Variations

After the initial model, in 2009, two additional editions of the Aura were announced at the

Mobile World Congress MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show dedicated to the mobile communications industry. The event is held in L'Hospitalet de Llobregat, Spain, at the Fira de Barcelona Gran ...

: the Diamond Edition and the Gold Edition. Both editions were designed by

Alexander Amosu Alexander Amosu (born 21 June 1975) is a British/Nigerian luxury designer and entrepreneur. He was named by Guinness World Records as having created the world's most expensive suit. His £240,000 Diamond Encrusted BlackBerry Curve 8900 is ranked ...

. The Diamond Edition featured 90 diamonds set around the circular display, while the Gold Edition had a 24-carat gold--plated housing. Both editions were produced in limited quantities. In October 2009, the Aura Diamond Edition was released. This version featured an 18-carat gold plating, and 34 diamonds set around its screen and navigation buttons. Its launch price was (, ). Both the Diamond and Celestial editions were showcased at the annual

in 2010. In July 2009, another edition was released to commemorate the 40th anniversary of the Apollo 11 Moon landing. The first unit was gifted to

Neil Armstrong Neil Alden Armstrong (August 5, 1930 – August 25, 2012) was an American astronaut and aerospace engineering, aeronautical engineer who, in 1969, became the Apollo 11#Lunar surface operations, first person to walk on the Moon. He was al ...

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References

{{Motorola phones, 4ltr=yes, a=yes, android=yes, tablets=yes, c=yes, cdd=yes, e=yes, i=yes, international=yes, m=yes, mpx=yes, other=yes, q=yes, t=yes, tac=yes, v=yes, ve=yes, w=yes Mobile phones introduced in 2008

Aura Aura most commonly refers to: * Aura (paranormal), a purported field of luminous multi-colored radiation around a person or object * Aura (symptom), a symptom experienced before a migraine or seizure * Halo (religious iconography), glory, or aure ...

Marketing

Variations

See also

References